Because the landscape of marketing and public relations is constantly evolving, it is important to keep up with current trends and include them in your client’s PR strategies. Influencer marketing has become a massive component in successful digital PR campaigns, and it has proven impact on brand exposure. An influencer is someone who has clout in a particular industry. He or she has a loyal following of individuals who trust what the influencer is filtering to them. There is great … [Read more...]
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