There is no doubt about it: the Internet has become the most powerful force in the world. It is a place where retailers can promote their promising new business, where people can meet like-minded individuals, where artists can share their works, and where entrepreneurs can find new opportunities. The World Wide Web has created numerous opportunities for all kinds of people. But how can a retailer harness this massive force that we call internet? Simple. If a marketer wants his company … [Read more...]
The History of Internet Marketing: From Single-channel Marketing to Omni-channels
Considering the current volume of information that can be found online, it is hard to believe that the phenomenon known as internet has evolved in so little time. The internet marketplace may be very young, but in the short time since its inception, it has managed to impact the entire globe, faster than any other marketing revolution. Initially, people started to use the internet … [Read more...]
