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You are here: Home / Archives for Amy

Five Tips for Establishing a Strong Business From Your Great Idea

August 7, 2013 By Amy 56 Comments

If you have a fantastic idea for starting a business, congratulations. You've taken a huge leap past millions of people who would love to found a start-up company but just haven't been inspired yet. Of course, it's just as easy to run into the opposite problem. You have that great idea, but where do you start? You might not be ready to give up your day job, and you might have concerns about how you will possibly finance a new business. Or you simply might be new to start-ups and not really … [Read more...]

Filed Under: Small Business Advice Tagged With: business, small business, small business startup tips, startup tips

Online and Offline Marketing: Rounding Out Your Strategy

June 30, 2013 By Amy 31 Comments

Online and Offline Marketing When you're trying to decide how to really take your start-up to the next level, advertising can easily be your biggest concern: How much do you spend? What will guarantee the best return? What do people really pay attention to? Advertising experts usually suggest 7% of your projected sales should go to ad campaigns and promotions, but when you factor in variables like cost of transaction, rent, and geographic location, the budget formula can be much … [Read more...]

Filed Under: Email Marketing, Freelancing, Outsourcing, Work From Home, Mobile Marketing, Video Marketing Tagged With: advertising, Marketing, online marketing, small business advice, small business marketing, social media

Traditional Advertising Strategies that Still Hold True in the Digital Age

June 28, 2013 By Amy 52 Comments

The internet has revolutionized advertising in many ways. Never before has such a global audience been so easily accessible, and it's easier than ever for small businesses to get their name out there through social media and website promotion. Online advertising has risen 16 percent in 2013, and Google's business department believes that 50 percent of all advertising will be online in the next 5 years. But it's still a relatively small percentage of a company's budget, and it's had much less … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Ecommerce Tagged With: advertising, Marketing, small business, technology

Starting a Business: How to Build a Strong Foundation

June 20, 2013 By Amy 18 Comments

You probably don't need to be told how easy it is for a start-up business to fail. According to Forbes Magazine, nearly 80 percent of small businesses don't make it through the first three years. If your business is based online? That number rises to 95 percent. Most people might get chased away by such staggering statistics, but really there's a simple explanation for them. Starting a business is easier now than it ever was before because … [Read more...]

Filed Under: Small Business Advice Tagged With: small business, small business advice, small business startups, startups

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