Trends in content marketing are putting an emphasis on producing engaging content over other methods of measuring success. In fact, a recent survey by the Content Marketing Institute revealed that 50% of participants believe producing engaging content is one of the key challenges for B2C marketers in North America. Great writing, proven time over time, is still at the helm of all great marketing but how do you know what your audience likes to read? With over two years of research, … [Read more...]