If you’re scratching your head and wondering how you can take your brand’s marketing efforts to the next level, you might look at companies like Apple, Google and GEICO for some inspiration or ideas. After all, we see these brands’ ads regularly and they stick with us. They’re effective. But believe it or not, you don’t have to look at industry juggernauts to figure out how to make your own team’s marketing efforts more successful. Just take a look at CJ Pony Parts, a Mustang parts dealer … [Read more...]
How to Successfully Link Build in Highly Technical Niches
Have you ever had a client that you weren’t even sure what they did after combing through their website? It can be frustrating to try to find media placements and link opportunities for a brand when you can’t even articulate who their customers are. Sure, you could always slide them into high quality directories, but wouldn’t it be more beneficial to give them a robust link profile? There are ways to do it even for the trickiest technical companies, such as manufacturing or medical … [Read more...]
To Be or Not to Be…A Communications Grad Student
We all know the look. It’s the one we get after telling someone we majored in Communications. It’s the so-what-are-you-supposed-to-do-with-that look. And if the answer isn’t “teach”, then you know there’s an even worse look coming. The job market hasn’t been all that kind in recent years, leaving many asking the same question: what am I supposed to do now? Is Another Degree Worth It? At this point, you’ve probably already considered getting your Master’s degree at least once. Wouldn’t it make … [Read more...]
4 Creative Ideas on Viral Social Media Content Marketing from Caterpillar
When you think of cutting-edge marketing companies—you know, brands like Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar. Yes, Caterpillar, the 90-year-old company that makes heavy-duty construction and mining equipment—all those bulldozers, backhoes and excavators. But believe it or not, Caterpillar’s marketing department is experiencing a bit of a renaissance thanks to one of its most recent campaigns, … [Read more...]
