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You are here: Home / Archives for Alicia Lawrence

4 Content Marketing Lessons You Can Learn from a Local Mustang Dealer

May 20, 2015 By Alicia Lawrence 27 Comments

Mustang Parts Company

If you’re scratching your head and wondering how you can take your brand’s marketing efforts to the next level, you might look at companies like Apple, Google and GEICO for some inspiration or ideas. After all, we see these brands’ ads regularly and they stick with us. They’re effective. But believe it or not, you don’t have to look at industry juggernauts to figure out how to make your own team’s marketing efforts more successful. Just take a look at CJ Pony Parts, a Mustang parts dealer … [Read more...]

Filed Under: Content & Copywriting Tagged With: business blog, content marketing

How to Successfully Link Build in Highly Technical Niches

March 25, 2015 By Alicia Lawrence 13 Comments

link building

Have you ever had a client that you weren’t even sure what they did after combing through their website? It can be frustrating to try to find media placements and link opportunities for a brand when you can’t even articulate who their customers are. Sure, you could always slide them into high quality directories, but wouldn’t it be more beneficial to give them a robust link profile? There are ways to do it even for the trickiest technical companies, such as manufacturing or medical … [Read more...]

Filed Under: Content & Copywriting, Link Building, SEO / Google / Organic Traffic Tagged With: copywriting, Link Building, SEO / Google / Organic Traffic

To Be or Not to Be…A Communications Grad Student

February 13, 2015 By Alicia Lawrence 4 Comments

Bored student in front of a book

We all know the look. It’s the one we get after telling someone we majored in Communications. It’s the so-what-are-you-supposed-to-do-with-that look. And if the answer isn’t “teach”, then you know there’s an even worse look coming. The job market hasn’t been all that kind in recent years, leaving many asking the same question: what am I supposed to do now? Is Another Degree Worth It? At this point, you’ve probably already considered getting your Master’s degree at least once. Wouldn’t it make … [Read more...]

Filed Under: Careers, Edu, Gov't, Legal Tagged With: careers, college, grad school

4 Creative Ideas on Viral Social Media Content Marketing from Caterpillar

January 13, 2015 By Alicia Lawrence 6 Comments

Caterpillar backhoe next to a sand castle

When you think of cutting-edge marketing companies—you know, brands like Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar. Yes, Caterpillar, the 90-year-old company that makes heavy-duty construction and mining equipment—all those bulldozers, backhoes and excavators. But believe it or not, Caterpillar’s marketing department is experiencing a bit of a renaissance thanks to one of its most recent campaigns, … [Read more...]

Filed Under: Content & Copywriting Tagged With: content marketing

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