Philip Kotler is one of the best marketing minds the world has ever seen. In one of his books, Kotler had suggested that the average company looses anywhere between 10 to 30 percent of customers each year. Although a number of studies disagree with this figure, there is a consensus here that customer churn, at least some of it, is unavoidable. There are several reasons why a customer chooses to stop doing business with you. Some of it is internal - for example, the customer may no longer … [Read more...]
How to Use Content Marketing to Promote Your Online Course
Designing and launching an online course can be hard work. Unfortunately though, that is only the first step. Success in any business depends on how well you market your product. The more people you reach with a targeted product, the higher your chance of connecting with your audience and making a sale. Why Content Marketing? There are dozens of ways to reach a targeted audience with marketing. Pay-per-click (PPC) advertising is among the most popular strategies. But using PPC is a … [Read more...]
Guide to 2018 Shipping Rate Increases for FedEx and UPS
We’re officially into the new year and over the traditional holiday slumps that bog down the beginning of the year. Along with that come new shipping rates from companies like FedEx and UPS that could raise some eyebrows. Paying an arm and a leg for shipping can seem unavoidable when price hikes hit, and they seem to come at a time when businesses are generally slower post-holiday season. The good news is there are various ways to navigate the high rates that are typical of the … [Read more...]
The Importance of Consistency in Business
There is an interesting case study about the strategies that Microsoft and Apple used to gain market share in the OS market. The most significant lesson we can learn from these companies has to do with the importance of consistency. While Microsoft focused on "mainstream" users in order to dominate the industry, Apple targeted a relatively wealthier niche audience for their Mac OS. You will find similar case studies across different industries. To put this in few words, there is no … [Read more...]
How to Manage Client Relationships While Scaling Up Your Business
You could be a small entrepreneur, an individual marketer, or a small enterprise run by very few people. Whatever your situation, you might be finding it difficult to manage client relationships as you grow and scale up your business. You might tend to neglect your old clients in your zeal to build new client relationships. Or you might be spending too much time and effort on retaining your existing clientele. Building client relationships can be a challenge, especially if you are a … [Read more...]
