Let’s admit it. No one would want to be in the position of having to resurrect a failing business. Yet, if the inevitable has happened to you, and the iceberg has struck your Titanic, don’t shout, “Abandon ship!”, just yet. Businesses walk into all kinds of pitfalls, especially in the early days of opening shop. Maybe you’ve invested in the wrong places. Perhaps, your prices are too high. This could mean that your products don’t bring enough revenue to sustain. Or, it is also … [Read more...]
Your Guide To Launching Your Own Marketing Agency
Readers of this blog are no strangers to entrepreneurship. Yet, the thought of translating your entrepreneurial desire with an actionable plan may be intimidating to a lot of us. This is especially true for service based businesses that rely on face-to-face meetings with customers to make money. You will need all the elements of an entrepreneurial mindset to make this work. Starting up a marketing agency is one of the more popular business ideas. You do not need a lot of capital … [Read more...]
Understanding Customer Churn and How to Prevent it
Philip Kotler is one of the best marketing minds the world has ever seen. In one of his books, Kotler had suggested that the average company looses anywhere between 10 to 30 percent of customers each year. Although a number of studies disagree with this figure, there is a consensus here that customer churn, at least some of it, is unavoidable. There are several reasons why a customer chooses to stop doing business with you. Some of it is internal - for example, the customer may no longer … [Read more...]
How to Use Content Marketing to Promote Your Online Course
Designing and launching an online course can be hard work. Unfortunately though, that is only the first step. Success in any business depends on how well you market your product. The more people you reach with a targeted product, the higher your chance of connecting with your audience and making a sale. Why Content Marketing? There are dozens of ways to reach a targeted audience with marketing. Pay-per-click (PPC) advertising is among the most popular strategies. But using PPC is a … [Read more...]
Guide to 2018 Shipping Rate Increases for FedEx and UPS
We’re officially into the new year and over the traditional holiday slumps that bog down the beginning of the year. Along with that come new shipping rates from companies like FedEx and UPS that could raise some eyebrows. Paying an arm and a leg for shipping can seem unavoidable when price hikes hit, and they seem to come at a time when businesses are generally slower post-holiday season. The good news is there are various ways to navigate the high rates that are typical of the … [Read more...]
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