GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

Augmented Reality Product Launch: Project Glass ~ Examining Social Media Strategy Google Used #smm

April 10, 2012 By Steve 20 Comments

In this week’s Future of Engagement episode, Murray Newlands looks at Google’s social media marketing campaign strategy for their Project Glass Augmented Reality Project:

By understanding Google’s social media marketing campaign and how news about Project Glass spread across social media, you can apply their strategies to your own social media marketing efforts.

Google created appealing content about their R&D augmented reality project which has spawned many parodies such as ones where Google serves ads depending on what people see.

What Google Did:

They started promoting early by naming the product, involving celebrity influencers, and feeding conversation with images:

  • Google exec photographed with influencer Robert Scoble spread virally
  • Seeded YouTube with videos – one has 10 million+ views already
  • 10,000 posts a day about the launch
  • Provided lots of photos to be shared

SMM Tips

  • Design content to go viral from the beginning…
  • It should be content that people will share with their friends…
  • Photos and videos work well on Facebook…

Graph by Alerti social media monitoring tool:

The following two tabs change content below.
  • Bio
  • Latest Posts

Steve

Latest posts by Steve (see all)

  • Augmented Reality Product Launch: Project Glass ~ Examining Social Media Strategy Google Used #smm - April 10, 2012
  • Gushcloud CrowdSourced Marketing Services Platform: Small Business Rewards for Consumers - April 5, 2012
  • Justin Bieber: The Boy-King of YouTube and Twitter Social Media Marketing? - April 4, 2012
Tweet3
Share10
Share
Pin3
Share
Share
Pocket
Flip
16 Shares
« Are You Really Offering Value to Your Customers?
Affiliate Marketing Tips โ€“ Future of Publishing »

Filed Under: Social Media Networking SMM Tagged With: augmented reality, google, project glass, smm

Comments

  1. saarthi says

    June 28, 2018 at 5:27 am

    wow.. i am really glad you have shared such great information with us for educating us. great info. good skills with keywords. keep doing great!!!

    Reply
  2. varun kumar says

    June 11, 2013 at 11:43 pm

    This is great information. I will be taking advantage of this as the information they collected is hard to find just by doing a search.

    Reply
  3. Troy says

    June 6, 2013 at 11:15 am

    I think that 41.62% on Twitter is more than noteworthy. I remember hating Twitter at the beginning, but have been more and more drawn to it as I’ve realized just how valuable a tool it is. So simple and effective at spreading the word! Thanks for the post and that diagram.

    Reply
  4. Brad says

    June 6, 2013 at 1:53 pm

    It has been very interesting to see how Google glasses have had such a huge presence on the internet (guess it shouldn’t be a surprise, its Google), but even more interesting to me is when people get the glasses they carry the advertising forward through social media.

    Reply
  5. Robert Koening says

    June 5, 2013 at 8:34 pm

    I am so excited to get to learn more and more about Google Glass. This is one of the projects that is definitely useful and helpful for those people that are struggling with their marketing efforts. Thanks for sharing!

    Reply
  6. Rio de Janeiro says

    June 5, 2013 at 3:26 pm

    Google is a master at marketing things people don’t need. Remember Google Wave? Of course you don’t, but at the time people were going nuts for invitations to use it first. People were actually paying money to buy invitations for something totally useless. The same thing happened with Google Plus.

    Reply
  7. myles says

    June 5, 2013 at 4:59 am

    Yes Google really played a trick here, and for sure it worked for promoting their product to a really great extent. Nice write Up though.
    myles would love you to read ..Which is the Best Lumia Phone | Best to BuyMy Profile

    Reply
  8. Jack says

    April 11, 2012 at 10:02 am

    The thing with creating a content to go viral is that it’s incredibly hard. Google got the advantage of notoriety and even if they post a video about a dog running in the park, it will go viral regardless.

    About these new glasses, yes, they look cool and sounds cool to have them but i dare you to look at the video again and try to picture the guy walking on the street, talking to himself, pausing in front of a poster on a door, looking up and down in various and awkward situations or even yelling to his girlfriend ๐Ÿ™‚

    Getting back to the topic, having a content that is above others and so captivating that it would go viral, is like buying an apple and brag to friends about how unique that apple is ๐Ÿ™‚

    Reply
  9. Peter Lee says

    April 11, 2012 at 10:02 am

    I think this is a marvelous innovation. If it is for sale, I’ll be standing in line to purchase one. Just hope that it’ll not be so soon, I still haven’t have enough of my iPhone 4S yet ๐Ÿ˜›
    Peter Lee would love you to read ..Why an External Hard Drive is Important to YouMy Profile

    Reply
  10. Teyona says

    April 11, 2012 at 7:51 am

    Another great stuff to read! It’s good to read and start internet marketing with this information. Thanks for the post.
    Teyona would love you to read ..17 Impressive Small Business Facebook Pages You Can Learn FromMy Profile

    Reply
  11. Gerovital says

    April 11, 2012 at 4:33 am

    Thanks for the video and article. Social media marketing is the good way to get more visitors to our sites.

    Reply
  12. Aasma says

    April 11, 2012 at 4:40 am

    Photos and Videos always have good chances to go viral, you need to create something interesting or humorous so that everyone can enjoy it.

    Reply
  13. Andrea Hypno says

    April 11, 2012 at 2:35 am

    Now what would be very funny is if they just don’t work, as it happens pretty often with G products. Also, do we really need them? We still have a real world out there right? ๐Ÿ™‚

    Nevertheless as you correctly say it’s an interesting case study.

    Reply
  14. Jason says

    April 10, 2012 at 7:08 pm

    I guess if you’re going to learn about anything related to online marketing, Google isn’t a bad place to start.

    Reply
  15. Matt Kinsella says

    April 10, 2012 at 3:19 pm

    Your advice on SMM tips is sound, I think videos and photos are the way to go when generating interest quickly and this goes for nearly every aspect of the internet now.
    Matt Kinsella would love you to read ..How To Create Your Own LuckMy Profile

    Reply
  16. Steve says

    April 10, 2012 at 11:59 am

    I believe those glasses will create more problems in the world, such as car accidents.
    Steve would love you to read ..Does Lean Muscle X Work?My Profile

    Reply
  17. Jared says

    April 10, 2012 at 3:45 pm

    Involving celebrity emotions was a good move. Brands and celebs are great, long lasting mentions/links that can go a long way.
    Jared would love you to read ..Developing Engaging ContentMy Profile

    Reply
  18. Ryan Hanley says

    April 10, 2012 at 9:02 am

    Very good stuff!

    I have a couple new eBook products coming out and in an effort to not make the same mistake twice from my first eBook efforts this time I’m going to ramp up buzz and early orders prior to release.

    That slingshot effect on launch I feel is very important!!

    Thanks,

    Ryan H.
    Ryan Hanley would love you to read ..How To Triple Your Blog Comments TodayMy Profile

    Reply
  19. Robert Koenig says

    April 10, 2012 at 11:30 am

    I love seeing companies gaining a proper understanding of social media avenues, and are devoting real time to market through them. And really, a product as science fiction and futuristic as this MUST be advertised through cutting edge and modern techniques. It is too poetic to miss. Beyond that, what was once just in your face ads on our social media sites has become clear tactics involving genuine interaction and communication. Companies are figuring out internet marketing.

    Reply
  20. praneet says

    April 10, 2012 at 8:24 am

    Its looks like siri for your eyes.
    Lets hope it may arrive by next year
    praneet would love you to read ..CNN to buy Social technology blog MashableMy Profile

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 10 Motivational Podcasts for the Modern Salesperson
  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
10 Motivational Podcasts for the Modern Salesperson10 Motivational Podcasts for the Modern Salesperson

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright ยฉ 2008-2021 Growmap ยท Centric Mobile Responsive Theme by StudioPress ยท Genesis Framework ยท Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.