Animated videos are everywhere! The reason why is that consumers can easily become entranced by a short animated video (who doesn’t love a good cartoon, right?). And businesses are using videos to their full advantage on their social media marketing campaigns.
If you want to create a memorable and effective video that will dazzle your online followers, then hiring an animated video production company might be the way to go. Social media platforms, such as Facebook and YouTube, are the places where people gain information on just about anything.
People enjoy the fact that they can keep themselves entertained when they are feeling bored and/or want to lighten their moods. Plus, they get to connect with their friends and loved ones by sharing and messaging.
Consumers share original animated videos because such videos are informative, creative, engaging, and even inspiring. On the other hand, businesses also share these videos for a variety of purposes.
These purposes include marketing in an engaging and unique way and making sales presentations to prospective customers. Animated explainer videos make an excellent choice for a business’s content marketing strategy because of their emotional and psychological appeal.
In the social media generation, video has turned into the easiest online content to share. On Facebook, people like photos twice as much as they like text. But they share videos 12 times more than links and text combined. And on Twitter, users share 700 videos every minute. Now that’s amazing!
Thus, video posting, watching, and sharing is now defining a new era of internet users. Both big and small online companies are turning their efforts to online video production. And that’s where animated explainer videos are playing their main role. Online, these videos effectively reach out to potential customers by demonstrating a product or service in less than two minutes.
Here are 5 reasons why animated explainer videos (or AEVs) could boost your social media campaigns and drive more sales.
1. AEVs are the most cost-effective and engaging online content
More and more every day, internet and social media networks are turning to visual, emotional and quickly engaging media. An animated explainer video combines all three aspects in the most cost-effective way. And it does so while describing your product or service better than any other online content, such as an infographic.
You can use animated explainer videos to deliver complex ideas in a simple way. You can create engaging visual metaphors by combining those ideas. At the same time, you can present enticing experiences on an emotional level.
Plus, your explanatory and effective content can cause people to share your video. Video has the potential to grow conversions by up to 60% on average because of its visuals, attractive storytelling, and even its lovable characters.
2. AEVs are mobile-friendly
As you might already know, mobile devices are influencing the sharing of video content on social media. With the advent of cartoons and animations on mobile devices and the transition of mobile networks, people can’t seem to get enough of videos.
Today, the latest smartphones have the capacity to display videos, photos, and other rich content in HD quality. And the use of OTT messaging/sharing applications such as Whatsapp and Viber has become widespread.
Currently, video makes up 50% of all mobile online traffic, and this traffic is expected to grow by 61% in the next 2 years (Cisco). Simultaneously, iPhones and smartphones make up 40% of YouTube’s global watch time. As this trend continues, it is in every business’s best interest to focus on creating mobile-friendly videos so they don’t lose that market.
3. AEVs are easy for you to measure
All marketing specialists are aware that their efforts must be measurable in order to know the true reach and success of their campaigns. It can be easier and more effective to measure your video’s social media performance than to measure any other online content.
On YouTube, for instance, you can track and analyze the exact time when your video was viewed. You can also see how many times it was shared and if it was played all the way through. YouTube also allows you to analyse your audience’s demographics, such as gender and age groups.
Apart from free basic metrics like the ones on YouTube and Vimeo, you can opt to use more complex leased services, such as VidYard or Wistia. These provide more in-depth information, including the amount of re-watches from the same user or the full viewership rates of your video.
4. AEVs could go viral
When any video goes viral, it genuinely generates free distribution and even free advertising. Your video has the potential to get thousands or even millions of views! However, people sharing your video is not the same as your video going viral. Going viral means there’s an enormous leap in the quantity of shares.
You also need to know that some videos have a greater likelihood to be viral while others do not. Although there’s no secret to viralization, we know for a fact that comedy (50%) and how-to videos (38%) are the most likely to become viral.
AEVs have both qualities because they explain the product or services in an engaging and perhaps funny way. As a result, they could easily go viral and eventually increase their marketing benefits for your business.
5. AEVs are useful on any marketing campaign
With just a single investment in an explainer video production company, you can boost every one of your marketing campaigns. This possibility is available through social media, mobile communication, email, your business presentations, and even your blog and website. The cool thing about animated marketing videos are that they’re visual, they’re emotional, and they’re effective, no matter where you put them.
AEVs can be your greatest business tool for providing a boost to your social media marketing. They’re also an affordable investment that generates branding and boosts conversions and sales. And the good news is that you can also use them in every kind of online marketing campaign.
Latest posts by Rahis Saifi (see all)
- Hidden Benefits of Marketing with Whiteboard Animation Videos for Business - August 15, 2018
- 9 Reasons Why Your Business Needs Women in Order to Be Successful - December 8, 2017
- 11 Tips for Entrepreneurs Before Starting Facebook Advertising Campaigns [VIDEO] - August 4, 2017
thanks for sharing this helpful post I am also learning social media marketing and this post is helpful for me i will bookmark this website
thanks
suhail would love you to read ..Shankaracharya temple in Srinagar
Motion graphics are essential to any business most of the time businesses feel that it is not cost-effective to do, or they try to do it themselves and it doesn’t come out proper. Motion graphics is the lifeblood of your business. Just like you invested in anything you need to invest in your company have the proper motion graphics to make the whole thing work
Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. We can grow our business through social medial camping.It’s nearly impossible to find well-informed people about this topic, but you seem like you know what you’re talking about!
Its a wonderful blog and it will be helpful to so many people. Thanks for providing this kind of useful information.
Hello Rahis, great article. AEVs are the new age ways to attract the audiences towards our products and your article is what we need to implement for social media campaign.
Great Rahis, Thanks for providing the information about the key aspects of explainer videos in social media and also how they help in boosting social media campaigns.
Thank you,
Karen Louis
Karen Louis would love you to read ..Industry Email Lists – Extent Your Marketing Channels
Wow great post. Thanks for sharing. I am also doing digital marketing in Jammu and Kashmir. It’s very helpful for me.
Great article! Yes, Animated Explainer Videos could boost our social media campaign in just 3 minutes it all can be really useful for a beginner explainer video, thank you for fantastic information.
The best way to convert your viewers from all social media and marketing platforms like facebook twitter and youtube into lead is animated explainer videos.
Nowadays animated explainer videos are playing a vital role in changing the trends of online video marketing. As animated explainer videos have a high potential of conveying your business idea in a more effective therefore I assume that in coming few months the demand for animated explainer video would be high.
No doubt! Animated Explainer videos are eye-catching and that’s the main reason people take interest in it.
Animated explainer videos are much informative, much creative, more audience engaging, and even they have some message to inspire. This is an era of digital marketing, therefore, the demand of explainer video production houses is increasing day by day so the cost is also decreasing and competition is increasing to capture the market.
Anna Johnson would love you to read ..How to Boost Your Social Media Traffic Rapidly
Hats off to the writer, All the tips are accurate and true.
Also, an animated video company is responsible for making a video that has some unique idea and a good animation.
Hello,
I was so amazed about how beneficial will be videos for promotion, i will start with your tips.
thanks for sharing!
Thanks for writing a so informative article about the animated videos these all benefits are so true and the best animated explainer videos can boost the business and marketing in so many ways and in a little time.
Thank you Rahis ,
For memorizing me about vedio promotion. I want do this trick to my business website. This idea is really stunning , it increases our popuarity in internet.
Today social media marketing is very useful for every business, product or brand. Thank you sharing this meaningful post with us. People also use animated videos for the promotion of their site and products. You Post is very helpful for all.
Thank you for sharing this useful information regarding usage of animated videos in social media marketing. We would give a try on this technique as a part of the social media campaigns of our business websites.
nice website for get the information about animation.Iam also inteeret to leaarn animation.very nice blog.
Thanks for sharing
Hey Rahis,
Really an informative one , Yes Animated Explainer Videos colud boost our social media campaign and can easily spread brand awarness as the response on animated videos are very much .Your article clearly explain the importance of video and will surly help me and others to add such a video in our next social media campaign to create brand awarness.
Thank you for sharing such a worthy content.
This has been a very informatie as i started my career as a digital marketer. looking forard to implement all those.. any tools available?
I Agree With Chiranjit’s Comment Well Said Video, picture always helpful to provide a wider knowledge to Readers .Thanks For Sharing this informative article
a good post and good point of view that animated videos can make a difference in social media share
Great Article man. The artical very passionate for business. Now a days many of the businesses are fail because they do not know how their business should implement the technology.
thnkx…
Videos are a great way to get visitors and your content get shared. I really like the idea of animated explainer videos. This could be very engaging if animated characters are really cute. There are many animated characters that became popular because of being cute. Remember Mickey Mouse? First drawn about a century ago, meant for kids entartainment, he grow so popular than even now older audience loves to see those cartoons reminding them of their youth.
the lot of peoples firstly attract with image, video and also animated image so I think this is good ideas interact people from social media for boost your traffic,
Superb Post, Rahis Saifi.
Animation effect catch focus of all people from child to elder.
Nowadays, Movies are also made in animations, Example: Avatar(Hollywood Movies ), 70% movies depend on animations.
Thanks for sharing the wonderful post.
Nice article !!!
I read this article today.Tell useful information about you tube marketing & how to reach your information to another via using video, images, infographics.
thanks to this useful & informative post.
Nice article. Video, picture always helpful to provide a wider knowledge of any topic to our readers and visitors. Thanks for sharing information about animated video.
Chiranjit would love you to read ..How to Switch Off Axis Bank Debit Card When Not in Use?
recently, i have taken a project and created animated videos. it works lot of social media, specially tumblr, facebook
It was helpful, please suggest some free tools to create them too. When any video goes viral, it genuinely generates free distribution and even free advertising.
I was wondering how beneficial will be videos for promotion, you helped me. I will start with your tips soon.
I am working on a Digital marketing platform and these tips are very helpful, informative for me. Thanks for sharing it.
Hi, This artical very passionate about business. In today’s competitive business environment, you must understand how business work together. present days many businessesare fail because they do not understand how their business should implement the technology. so this artical helpful to the better ideas and make successful enterpreneur. Thank you
Interesting article. This is defiantly something to consider and does make a lot of sense. This idea is fairly new i think which is why it would make a lot of sense that it would boost social media campaigns as it is different. There is so much competition out there and a lot of the same stuff but if you are able to present in a way that is original and more engaging then why wouldn’t it be more effective.