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5 Reasons Why Animated Explainer Videos Could Boost Your Social Media Campaigns

June 10, 2019 By Rahis Saifi 48 Comments

Animated videos are everywhere! The reason why is that consumers can easily become entranced by a short animated video (who doesn’t love a good cartoon, right?).

5 Reasons Why Animated Explainer Videos Could Boost Your Social Media Campaigns

And businesses are using videos to their full advantage on their social media marketing campaigns.

If you want to create a memorable and effective video that will dazzle your online followers, then hiring an animated video production company might be the way to go.

Social media platforms, such as Facebook and YouTube, are the places where people gain information on just about anything.

People enjoy the fact that they can keep themselves entertained when they are feeling bored and/or want to lighten their moods.

Plus, they get to connect with their friends and loved ones by sharing and messaging.

Consumers share original animated videos because such videos are informative, creative, engaging, and even inspiring. On the other hand, businesses also share these videos for a variety of purposes.

These purposes include marketing in an engaging and unique way and making sales presentations to prospective customers.

Animated explainer videos make an excellent choice for a business’s content marketing strategy because of their emotional and psychological appeal.

In the social media generation, video has turned into the easiest online content to share. On Facebook, people like photos twice as much as they like text.

But they share videos 12 times more than links and text combined. And on Twitter, users share 700 videos every minute. Now that’s amazing!

Thus, video posting, watching, and sharing is now defining a new era of internet users. Both big and small online companies are turning their efforts to online video production.

And that’s where animated explainer videos are playing their main role. Online, these videos effectively reach out to potential customers by demonstrating a product or service in less than two minutes.

Here are 5 reasons why animated explainer videos (or AEVs) could boost your social media campaigns and drive more sales.

Table of Contents

  • 1. AEVs are the most cost-effective and engaging online content
  • 2. AEVs are mobile-friendly
  • 3. AEVs are easy for you to measure
  • 4. AEVs could go viral
  • 5. AEVs are useful on any marketing campaign
    • Rahis Saifi
    • Latest posts by Rahis Saifi (see all)

1. AEVs are the most cost-effective and engaging online content

More and more every day, internet and social media networks are turning to visual, emotional and quickly engaging media.

An animated explainer video combines all three aspects in the most cost-effective way. And it does so while describing your product or service better than any other online content, such as an infographic.

You can use animated explainer videos to deliver complex ideas in a simple way. You can create engaging visual metaphors by combining those ideas.

At the same time, you can present enticing experiences on an emotional level. Plus, your explanatory and effective content can cause people to share your video.

Video has the potential to grow conversions by up to 60% on average because of its visuals, attractive storytelling, and even its lovable characters.

2. AEVs are mobile-friendly

As you might already know, mobile devices are influencing the sharing of video content on social media.

With the advent of cartoons and animations on mobile devices and the transition of mobile networks, people can’t seem to get enough of videos.

Today, the latest smartphones have the capacity to display videos, photos, and other rich content in HD quality. And the use of OTT messaging/sharing applications such as Whatsapp and Viber has become widespread.

Currently, video makes up 50% of all mobile online traffic, and this traffic is expected to grow by 61% in the next 2 years (Cisco).

Simultaneously, iPhones and smartphones make up 40% of YouTube’s global watch time.

As this trend continues, it is in every business’s best interest to focus on creating mobile-friendly videos so they don’t lose that market.

3. AEVs are easy for you to measure

All marketing specialists are aware that their efforts must be measurable in order to know the true reach and success of their campaigns.

It can be easier and more effective to measure your video’s social media performance than to measure any other online content.

On YouTube, for instance, you can track and analyze the exact time when your video was viewed. You can also see how many times it was shared and if it was played all the way through.

YouTube also allows you to analyse your audience’s demographics, such as gender and age groups.

Apart from free basic metrics like the ones on YouTube and Vimeo, you can opt to use more complex leased services, such as VidYard or Wistia.

These provide more in-depth information, including the amount of re-watches from the same user or the full viewership rates of your video.

4. AEVs could go viral

When any video goes viral, it genuinely generates free distribution and even free advertising. Your video has the potential to get thousands or even millions of views!

However, people sharing your video is not the same as your video going viral. Going viral means there’s an enormous leap in the quantity of shares.

You also need to know that some videos have a greater likelihood to be viral while others do not.

Although there’s no secret to viralization, we know for a fact that comedy (50%) and how-to videos (38%) are the most likely to become viral.

AEVs have both qualities because they explain the product or services in an engaging and perhaps funny way.

As a result, they could easily go viral and eventually increase their marketing benefits for your business.

5. AEVs are useful on any marketing campaign

With just a single investment in an explainer video production company, you can boost every one of your marketing campaigns.

This possibility is available through social media, mobile communication, email, your business presentations, and even your blog and website.

The cool thing about animated marketing videos are that they’re visual, they’re emotional, and they’re effective, no matter where you put them.

AEVs can be your greatest business tool for providing a boost to your social media marketing.

They’re also an affordable investment that generates branding and boosts conversions and sales. And the good news is that you can also use them in every kind of online marketing campaign.

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Rahis Saifi

There are two things Rahis Saifi is very passionate about, business and technology. In today's competitive business environment, you must understand how both business and technology work together. From his experience, many businesses fail because they do not understand how their business should implement the technology. He is also chief editor Mustips His goal is to provide you with articles that will help make you a better entrepreneur and a successful business owner in this world of technology.
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Latest posts by Rahis Saifi (see all)

  • 5 Reasons Why Animated Explainer Videos Could Boost Your Social Media Campaigns - June 10, 2019
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Filed Under: Small Business Advice Tagged With: animated explainer videos, Animation tips, Tips for small business

Comments

  1. Ashwani says

    November 10, 2020 at 1:25 am

    Found this article really helpful. I will start following your amazing tips
    Ashwani would love you to read ..3D Animation Production: Learn the StepsMy Profile

    Reply
  2. Bella D. says

    April 2, 2020 at 12:36 am

    Animated explainer videos are widely used nowadays as one of the best marketing strategies. This article explained very well what an AEV can do to a business and of course through social media platforms as the outlet. Thanks for sharing your ideas.
    Bella D. would love you to read ..Do you think it’s still worth doing Amazon KDP as a business?My Profile

    Reply
  3. John says

    March 17, 2020 at 3:12 am

    By developing engaging 2D and 3D animated videos, we can convey our message creatively and clearly in an easy to understand manner. Thank you for sharing the informative post.
    John would love you to read ..The Coronavirus and How Global Pandemics Impact BrandsMy Profile

    Reply
  4. Trevor John says

    January 6, 2020 at 11:41 pm

    This really helps me, Sir Rahis Saifi, I am a beginner in 3d video animation and explainer videos as well it would really helpful to me to the next step of learning.

    Thanks & Regards,
    Trevor John would love you to read ..Widen the usage of explainer videosMy Profile

    Reply
  5. Sudipto ghosh says

    August 10, 2019 at 1:18 am

    In the praise of the founder ” Gail Gardner” I would like to thank for her excellent blog named growmap.com. This blog growmap.com is really a boon to the bogging industry. A great website.

    Though this post titled ” 5 Reasons Why Animated Explainer Videos Could Boost Your Social Media Campaigns” really made me aware of increasing visitors to my fb ads. Thank you and keep it up. And the way it explains the kind of videos being used is great.

    Reply
  6. Kelsey Smith says

    August 8, 2019 at 1:09 am

    This blog is very informative. Thank you for sharing this, I loved how you covered important concepts of the explainer video and how it can boost marketing.
    Kelsey Smith would love you to read ..5 Ways Explainer Videos Helps in Consumer EngagementMy Profile

    Reply
  7. Ragav says

    July 16, 2019 at 8:03 am

    very informative one. I’m a Digital Marketing fresher and this article helps me to improve my social media engagements.

    Reply
  8. Alice says

    June 16, 2019 at 9:54 am

    O yes i agree, It grabs viewers eyes and make them stay for more longer on website definitely
    Alice would love you to read ..Los Angeles 2019: Introducing Latest Wrist Watch BrandsMy Profile

    Reply
  9. Sid Shukla says

    June 15, 2019 at 12:48 am

    Thanks Rahis for this amazing information. I am running a Video and Animation Production Company in Sydney. I am also providing explainer video production services for marketing and promotions of the products on Social Media.

    Reply
  10. Alok meena says

    June 14, 2019 at 4:13 am

    Hello Rahis, great article. Very useful for me because i am also doing an internship in digital marketing.
    Alok meena would love you to read ..5 Essential Apps That Help You During DivorceMy Profile

    Reply
  11. tanmay raletta says

    June 14, 2019 at 3:22 am

    this post makes a lot of sense. presenting your thoughts in the world is great thing to do! keep posting more.
    tanmay raletta would love you to read ..5 Essential Apps That Help You During DivorceMy Profile

    Reply
  12. Marek says

    June 12, 2019 at 4:27 am

    It seems to me that aev will be useful not only for social media, but also for other advertising campaigns. I agree 100% with the fact that animated videos are user-friendly, I watch them very often. Almost always there is everything easy explained what I was wondering about. In addition, people more often link such content, which also helps in building the brand.

    Reply
  13. Alex says

    June 12, 2019 at 2:06 am

    Agree with your each single word. Visuals always have greater effect than vocals or images and nowadays is the trend of animated videos, almost every business is using this tactic to deliver their information more effectively. Good post. Keep sharing.

    Reply
  14. suhail says

    December 4, 2018 at 5:00 am

    thanks for sharing this helpful post I am also learning social media marketing and this post is helpful for me i will bookmark this website
    thanks
    suhail would love you to read ..Shankaracharya temple in SrinagarMy Profile

    Reply
  15. Jim Sullivan says

    September 11, 2018 at 3:28 pm

    Motion graphics are essential to any business most of the time businesses feel that it is not cost-effective to do, or they try to do it themselves and it doesn’t come out proper. Motion graphics is the lifeblood of your business. Just like you invested in anything you need to invest in your company have the proper motion graphics to make the whole thing work

    Reply
  16. Namrata says

    July 9, 2018 at 1:54 am

    Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. We can grow our business through social medial camping.It’s nearly impossible to find well-informed people about this topic, but you seem like you know what you’re talking about!

    Reply
  17. Carley says

    May 3, 2018 at 5:42 am

    Its a wonderful blog and it will be helpful to so many people. Thanks for providing this kind of useful information.

    Reply
  18. deena jose says

    April 4, 2018 at 2:01 am

    Hello Rahis, great article. AEVs are the new age ways to attract the audiences towards our products and your article is what we need to implement for social media campaign.

    Reply
  19. Karen Louis says

    March 23, 2018 at 6:48 am

    Great Rahis, Thanks for providing the information about the key aspects of explainer videos in social media and also how they help in boosting social media campaigns.

    Thank you,
    Karen Louis
    Karen Louis would love you to read ..Industry Email Lists – Extent Your Marketing ChannelsMy Profile

    Reply
  20. suhail malik abbas says

    February 14, 2018 at 4:12 am

    Wow great post. Thanks for sharing. I am also doing digital marketing in Jammu and Kashmir. It’s very helpful for me.

    Reply
  21. Emma says

    October 24, 2017 at 2:17 am

    Great article! Yes, Animated Explainer Videos could boost our social media campaign in just 3 minutes it all can be really useful for a beginner explainer video, thank you for fantastic information.

    Reply
  22. jeff thomson says

    August 29, 2017 at 5:34 am

    The best way to convert your viewers from all social media and marketing platforms like facebook twitter and youtube into lead is animated explainer videos.

    Reply
  23. Amanda Johnson says

    August 9, 2017 at 8:36 pm

    Nowadays animated explainer videos are playing a vital role in changing the trends of online video marketing. As animated explainer videos have a high potential of conveying your business idea in a more effective therefore I assume that in coming few months the demand for animated explainer video would be high.

    Reply
  24. scarlett says

    August 2, 2017 at 1:07 am

    No doubt! Animated Explainer videos are eye-catching and that’s the main reason people take interest in it.

    Reply
  25. Anna Johnson says

    June 10, 2017 at 2:19 am

    Animated explainer videos are much informative, much creative, more audience engaging, and even they have some message to inspire. This is an era of digital marketing, therefore, the demand of explainer video production houses is increasing day by day so the cost is also decreasing and competition is increasing to capture the market.
    Anna Johnson would love you to read ..How to Boost Your Social Media Traffic RapidlyMy Profile

    Reply
  26. Scarlett says

    May 16, 2017 at 1:39 am

    Hats off to the writer, All the tips are accurate and true.

    Also, an animated video company is responsible for making a video that has some unique idea and a good animation.

    Reply
  27. Rylee William says

    April 28, 2017 at 4:57 am

    Hello,

    I was so amazed about how beneficial will be videos for promotion, i will start with your tips.

    thanks for sharing!

    Reply
  28. Jeff Thomson says

    April 21, 2017 at 7:14 am

    Thanks for writing a so informative article about the animated videos these all benefits are so true and the best animated explainer videos can boost the business and marketing in so many ways and in a little time.

    Reply
  29. Tom Hall says

    March 25, 2017 at 2:13 am

    Thank you Rahis ,

    For memorizing me about vedio promotion. I want do this trick to my business website. This idea is really stunning , it increases our popuarity in internet.

    Reply
  30. Yogitasharma says

    March 10, 2017 at 4:25 am

    Today social media marketing is very useful for every business, product or brand. Thank you sharing this meaningful post with us. People also use animated videos for the promotion of their site and products. You Post is very helpful for all.

    Reply
  31. Emma Williams says

    March 9, 2017 at 12:21 am

    Thank you for sharing this useful information regarding usage of animated videos in social media marketing. We would give a try on this technique as a part of the social media campaigns of our business websites.

    Reply
  32. M.jahan says

    March 8, 2017 at 1:22 am

    nice website for get the information about animation.Iam also inteeret to leaarn animation.very nice blog.
    Thanks for sharing

    Reply
  33. Sonali says

    March 6, 2017 at 11:28 am

    Hey Rahis,
    Really an informative one , Yes Animated Explainer Videos colud boost our social media campaign and can easily spread brand awarness as the response on animated videos are very much .Your article clearly explain the importance of video and will surly help me and others to add such a video in our next social media campaign to create brand awarness.
    Thank you for sharing such a worthy content.

    Reply
  34. Arbour says

    March 6, 2017 at 4:51 am

    This has been a very informatie as i started my career as a digital marketer. looking forard to implement all those.. any tools available?

    Reply
  35. shad says

    March 6, 2017 at 1:14 am

    I Agree With Chiranjit’s Comment Well Said Video, picture always helpful to provide a wider knowledge to Readers .Thanks For Sharing this informative article

    Reply
  36. Jamaluddin says

    March 3, 2017 at 9:46 am

    a good post and good point of view that animated videos can make a difference in social media share

    Reply
  37. Nadiabbu says

    March 3, 2017 at 9:40 am

    Great Article man. The artical very passionate for business. Now a days many of the businesses are fail because they do not know how their business should implement the technology.
    thnkx…

    Reply
  38. ColeN says

    March 3, 2017 at 7:55 am

    Videos are a great way to get visitors and your content get shared. I really like the idea of animated explainer videos. This could be very engaging if animated characters are really cute. There are many animated characters that became popular because of being cute. Remember Mickey Mouse? First drawn about a century ago, meant for kids entartainment, he grow so popular than even now older audience loves to see those cartoons reminding them of their youth.

    Reply
  39. soham says

    March 2, 2017 at 8:42 am

    the lot of peoples firstly attract with image, video and also animated image so I think this is good ideas interact people from social media for boost your traffic,

    Reply
  40. Harikrishna Kundariya says

    March 2, 2017 at 5:42 am

    Superb Post, Rahis Saifi.
    Animation effect catch focus of all people from child to elder.
    Nowadays, Movies are also made in animations, Example: Avatar(Hollywood Movies ), 70% movies depend on animations.
    Thanks for sharing the wonderful post.

    Reply
  41. Manish Sharma says

    March 2, 2017 at 3:58 am

    Nice article !!!

    I read this article today.Tell useful information about you tube marketing & how to reach your information to another via using video, images, infographics.

    thanks to this useful & informative post.

    Reply
  42. Chiranjit says

    March 2, 2017 at 2:26 am

    Nice article. Video, picture always helpful to provide a wider knowledge of any topic to our readers and visitors. Thanks for sharing information about animated video.
    Chiranjit would love you to read ..How to Switch Off Axis Bank Debit Card When Not in Use?My Profile

    Reply
  43. Elie Musa says

    March 2, 2017 at 12:20 am

    recently, i have taken a project and created animated videos. it works lot of social media, specially tumblr, facebook

    Reply
  44. Dolly says

    March 1, 2017 at 4:32 pm

    It was helpful, please suggest some free tools to create them too. When any video goes viral, it genuinely generates free distribution and even free advertising.

    Reply
  45. MS says

    March 1, 2017 at 2:24 pm

    I was wondering how beneficial will be videos for promotion, you helped me. I will start with your tips soon.

    Reply
  46. Piyush Mittal says

    March 1, 2017 at 7:27 am

    I am working on a Digital marketing platform and these tips are very helpful, informative for me. Thanks for sharing it.

    Reply
  47. aabish says

    March 1, 2017 at 12:44 am

    Hi, This artical very passionate about business. In today’s competitive business environment, you must understand how business work together. present days many businessesare fail because they do not understand how their business should implement the technology. so this artical helpful to the better ideas and make successful enterpreneur. Thank you

    Reply
  48. Ellen Chedid says

    February 28, 2017 at 11:08 pm

    Interesting article. This is defiantly something to consider and does make a lot of sense. This idea is fairly new i think which is why it would make a lot of sense that it would boost social media campaigns as it is different. There is so much competition out there and a lot of the same stuff but if you are able to present in a way that is original and more engaging then why wouldn’t it be more effective.

    Reply

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