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Are You Ready for AMP (Accelerated Mobile Pages)?

September 28, 2017 By Dexter Roona 24 Comments

In case you’re not aware, the internet is going mobile in a big way. Pinterest recently passed 200 million active users and reported that 85% of its searches were made via mobile.

Accelerated Mobile Pages

We are talking about a social app that has a really good desktop/laptop version. Yet mobile users are driving the site, and it has grown by a staggering 40% in the last year.

It is clear why the internet is going mobile: two-thirds of the world’s population is now connected via mobile devices, and everyone is talking about Accelerated Mobile Pages (AMP).

AMP are you ready for ACCELERATED MOBILE PAGES
Image Source Infobunny – Mobile devices dominated Infobunny over the last 7 days

Table of Contents

  • Let’s Catch You Up with Accelerated Mobile Pages
      • Have you noticed how many AMP sites are ranking on the first page of your Google searches? It’s a lot!
  • Help Is on the Way
  • Takeaways
  • So It’s Over to You
      • Dexter Roona
      • Latest posts by Dexter Roona (see all)

Let’s Catch You Up with Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) is a project that Google is backing. The aim of it is to speed up the delivery of content through the use of stripped-down code known as AMP HTML.

Accelerated Mobile Pages is a way to build web pages for static content (pages that don’t change based on user behavior). This method allows the pages to load (and pre-render in Google search) much faster than regular HTML does.

AMP is your mobile site on a diet—lean, mean, and ready to perform. But there is quite a lot of controversy surrounding AMP. As Yoast SEO owner Joost de Valk points out, we are pretty much being forced to adopt Accelerated Mobile Pages.

The speed at which your mobile site loads for visitors is becoming a big SEO ranking signal. And AMP caters to this necessity, making your site super fast compared to a regular mobile responsive site.

Have you noticed how many AMP sites are ranking on the first page of your Google searches? It’s a lot!

But AMP really does strip your site down to its bare bones. It takes away that desktop style that you worked so hard to achieve and exchanges it for speed.

There are issues with running ads on AMP sites because the websites are stripped out. This is a problem for site owners and webmasters because we rely on the site income generated to pay for hosting and other site running costs.

It is also very difficult with AMP to run the normal functionality you are used to on your desktop site. Again, most of it is stripped out in exchange for speed.

Help Is on the Way

The news about AMP is not all doom and gloom though. There are some very good WordPress plugins popping up to solve these problems. These plugins can turn your mobile site into a very good AMP website.

Over at Infobunny, we tried a couple of the best plugins. First, we tried AMP by Automatic. Yoast recommends this plugin as the best to use and has created an additional plugin to help Automatic work better with its own.

The Glue for Yoast SEO and AMP plugin by Yoast changes the default metadata that the Automatic plugin inserts. It makes it a much better Yoast and SEO friendly version.

The issue we had with Automatic is that although it created a pretty good AMP version, we were unable to incorporate our Google Adsense ads.

The second plugin that we tested was AMP for WP – Accelerated Mobile Pages. Again, like the first plugin, AMP for WP created a great AMP version of Infobunny.

We were able to implement our Adsense ads into the site very easily. We were also able to change the design because the AMP version has the ability to upload logos within the plugin settings, among its other features.

The problem we had this time was that we had some theme compatibility issues and were getting homepage navigation errors.

Takeaways

Should you be looking to change your mobile site to an AMP version? Well yes, you should, whether you like it or not.

Do you want your site to give the best user experience by loading fast? Do you want to send Google a big signal that you’re providing the best user experience? Then you will need to change or see your position on the search engine results page (SERP) dip.

That being said, there is no great rush. Many big blog sites are sitting on the fence waiting to see where this situation goes and waiting for the switch to get easier.

But one fact is certain: we will all need to have AMP versions sooner rather than later. Pretty much all the big news sites have already switched. But then, they have money and developers at hand to make the transition much easier for them than it would be otherwise.

So It’s Over to You

Have you switched to Accelerated Mobile Pages? Do you plan on switching? Do you think it is fair that we need to switch?

Let me know in the comments section below.

Regards,
Dexter

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Dexter Roona

Ower Admin at Infobunny
Social Media Blogger and SMM - Owner of Infobunny.com and HowTo8App.com - Movie and Tv geek - Truth teller and life hacker.
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Filed Under: Blogging Best Practices, SEO / Google / Organic Traffic Tagged With: accelerated mobile pages, amp, blogging best practices, SEO / Google / Organic Traffic, WordPress / Plugins / Akismet

Comments

  1. Here says

    October 26, 2017 at 1:52 am

    For me, a good question is if after implementing AMP to sites, we can see better ranking in google. I think some case study is necessary.

    Reply
    • Dexter Roona says

      October 27, 2017 at 8:42 am

      If you google search terms via mobile you do see an awful lot of search results that are amp pages
      Dexter Roona would love you to read ..Pinterest Traffic Generation Guide – How To Leverage Your ContentMy Profile

      Reply
  2. Tristan Chua says

    October 23, 2017 at 2:16 am

    We have now started implementing AMP’s on our applications. Thanks for sharing this with us! Everyone needs to adjust their applications to being mobile-friendly since as to what you said most of the people nowadays are now on mobile.
    Tristan Chua would love you to read ..AccuRanker: In-Depth ReviewMy Profile

    Reply
    • Dexter Roona says

      January 1, 2018 at 4:12 am

      Which route did you take to implement AMP to your site?
      Dexter Roona would love you to read ..SEO Guide 2018 – My Simple Guide To SEOMy Profile

      Reply
  3. Percy Jackson says

    October 21, 2017 at 1:25 am

    I yet to make my blog AMP compatible. But this post will help me to do it. Thanks

    Reply
  4. Sharon says

    October 8, 2017 at 7:52 pm

    Hi,

    Thanks for providing the AMP info. I’ve just started looking into how to implement this onto my WP site as I’m only a small affiliate gaining my traffic organically so need all the help I can get.

    I’m always looking at ways to improve visitor numbers and gain in google rankings. Thanks for providing some leads on where to head to next.
    Sharon would love you to read ..2017 Suunto Traverse & Traverse Alpha Multi Sports GPS WatchMy Profile

    Reply
    • Dexter Roona says

      September 5, 2018 at 4:20 am

      Great, let me know how you get on with it and if you see a difference in your speed and hits.
      Dexter Roona would love you to read ..How to Start an E-Commerce Business with a Full-Time JobMy Profile

      Reply
  5. nmc says

    October 5, 2017 at 6:46 am

    Thanks for sharing a very informative post…i aware abt AMP after read this article.content is too good..

    very interesting ..

    Reply
  6. Laura says

    October 5, 2017 at 3:57 am

    I guess I’m yet to make my blog AMP compatible. I think most of the readers now a days are from mobile so its crucial to do that.

    Thanks

    Reply
    • Dexter Roona says

      September 5, 2018 at 4:21 am

      Yes the Mobile UX is what counts. So you just have to be at least mobile responsive.

      Reply
  7. Roger says

    October 4, 2017 at 9:22 am

    Thanks Dexter for this sharing.I must say this is simply unquestionable . All the merits are well defined and I hope this feature will help a lot to rank higher on Google SERP.
    Roger would love you to read ..SLIM THE INNOVATION FOR MANAGING YOUR LAB TACTFULLYMy Profile

    Reply
    • Dexter Roona says

      September 5, 2018 at 4:23 am

      Hi Roger, yes but I do prefer how my responsive site looks over my Amp version. It is the style over speed trade-off.

      Reply
  8. Sandeep says

    October 3, 2017 at 6:54 am

    Hi,

    Off course….This is the most demanding thing actually, that Webmaster’s must have to implement AMP into their site’s….

    BTW…..Thanks for sharing such a useful information on this trading Topic…….!!
    Sandeep would love you to read ..Buy USB Hard Drive Guide with Some Basic ConsiderationsMy Profile

    Reply
  9. Taxie booking says

    October 3, 2017 at 2:33 am

    Thanks a lot for sharing this informatipon about AMP.
    It is really helpful.
    Thanks for sharing this blog.

    Reply
  10. Scott Adlhoch says

    October 3, 2017 at 1:23 am

    AMP is trending and the best solutions to browse website or blogs over the smartphone. AMP will also play a little role in Google ranking.

    I also implement Google AMP on my website.

    Reply
  11. Geoffroy Stern says

    October 2, 2017 at 8:05 am

    Many thanks for your interesting article. Thanks for sharing.
    Google says more than 50% of searches globally happen on mobile. So, whether you’re onboard with Google AMP or not, one thing is certain: consumers want speed!

    Reply
  12. kamal jyani says

    October 2, 2017 at 5:04 am

    Hey Dexter Roona… can you tell me how to put ads between AMP post because in AMP don’t show my Ads … please help me

    Reply
    • DEXTER ROONA says

      October 5, 2017 at 10:48 am

      There are plugins that will add them for you. Go to your plugin section in your WordPress Admin and search for them. I havn;t been able to add them using the automatic plugin.
      DEXTER ROONA would love you to read ..How do I boost my Pinterest engagement and visibility?My Profile

      Reply
  13. zeb says

    September 30, 2017 at 7:31 am

    Accelerated mobile pages will surely improve your website page traffic through mobile search. If you want a strong mobile traffic to your page then choosing AMP is the right move. Great article dextor had a wonderful reading session.

    Reply
  14. DEXTER ROONA says

    September 29, 2017 at 7:18 am

    Thanks, Robin, did you use a plugin for Amp? Or did you use another way to implement AMP into your site?
    DEXTER ROONA would love you to read ..Twitter Character Limit To Increase To 280 CharactersMy Profile

    Reply
  15. Hanna says

    September 29, 2017 at 6:38 am

    Hey, Dexter! Indeed mobile has proliferated in each and every segment of life. Thanks for sharing this fabulous article. Keep it up, man…
    Hanna would love you to read ..Hello world!My Profile

    Reply
  16. Robin Khokhar says

    September 29, 2017 at 3:55 am

    Hi Dexter,
    It’s nice to see you here on Growmap. And you have done a great job here too. I have been up to AMP and the use of the AMP has helped me to increase my blog’s traffic.
    Thanks for sharing.
    Robin Khokhar would love you to read ..7 Web Design Mistakes That Can Cause a High Bounce RateMy Profile

    Reply
    • Dexter Roona says

      July 28, 2018 at 2:17 am

      Thanks, Robin good to see you here. Yes AMP, I just wish it looked better that is the downside.
      Dexter Roona would love you to read ..How to Speed Up your WordPress Site and Get Higher RankingsMy Profile

      Reply
  17. Green3dstall Design says

    September 29, 2017 at 1:45 am

    AMP is a unique google algorithm. It’s a beautiful thing for AMP. because of the latest trends for mobile search.

    Reply

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