As the Internet and social media have expanded, online marketing has gone less and less from large broadcast advertising and more and more toward marketing toward narrow people further down the sales funnel. As a result, lead generation has become very important, and companies are willing to pay big bucks for it. In this Future of Publishing episode, VigLink CEO Oliver Roup explores affiliate marketing with Bret Grow, Gary Warnes, and Phillip Kidwell, three of today’s leading affiliate marketing experts:
- Aim your efforts at people who trust you…
- And are interested in your product’s niche.
- Follow up with leads to upconvert them to sales!
Future of Publishing is sponsored by VigLink.If you enjoyed the show, be sure to Like Future of Publishing on Facebook!