Change is constant, whether we like it or not. From the dawn of human time, there have been individuals who complain about the process of change and want to go back to “the way things used to be.” But change brings opportunity, and a savvy business owner is always on the hunt for opportunity.
A lot of the latest opportunities come via the mobile revolution. More and more often, instead of sitting down to work at a computer at a desk, modern Americans are pulling computers out of their pockets.
Wherever they are, they are searching the internet for products and services, and if they are on the go, they may be searching for something they need right now.
To catch the attention of those willing buyers, you need two tools:
a great website optimized for online use and a mobile advertising campaign.
An Online Home
A business website is like your business’s home on the web. Whatever products or services you sell, this is the place to showcase them. Whether or not you sell items online, you can upload a portfolio of your best work or describe the processes that make your products the best in their class.
You can catch new customers by showing people that you are simply the best at what you do. If you take the extra step to sell products online, you could increase your revenues greatly. If those willing, eager customers can buy your products or services directly on their phone, as soon as they find you, you may make sales that would never happen otherwise.
If you haven’t developed a website before, or if you are in the process of revamping an existing site, remember that it’s vital to design with mobile devices in mind. Reading a website designed for a gorgeous, enormous desktop display is a very different experience from reading the same site on a tiny phone screen.
You need a website that cuts to the chase and puts the most important information up front for your customers to find. Your site should adapt easily to different screen sizes and configurations. Modern web development, fortunately, makes this easy to do. When your site is ready to go, you’re ready to contact a mobile advertising company for the next step.
Ads on the Go
Just like designing web pages for large screens is very different from designing them for small ones, effective ads designed for the small screen are not the same as their desktop-computer counterparts.
For basic text ads in search results there may not be much visual difference. But you need an advertising campaign that takes mobile computing into consideration.
For example, if you can identify where a searcher is located, you may be able to give them different offers relevant to their location. The best way to do this, if you are not an advertising expert, is to engage the services of a company that specializes in mobile ad campaigns. They will evaluate your website and needs and have the tools to position you at the top of relevant search results, so that when people look for products and services, they’ll naturally come to you.
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