Change is constant, whether we like it or not. From the dawn of human time, there have been individuals who complain about the process of change and want to go back to “the way things used to be.” But change brings opportunity, and a savvy business owner is always on the hunt for opportunity.
A lot of the latest opportunities come via the mobile revolution. More and more often, instead of sitting down to work at a computer at a desk, modern Americans are pulling computers out of their pockets.
Wherever they are, they are searching the internet for products and services, and if they are on the go, they may be searching for something they need right now.
To catch the attention of those willing buyers, you need two tools:
a great website optimized for online use and a mobile advertising campaign.
An Online Home
A business website is like your business’s home on the web. Whatever products or services you sell, this is the place to showcase them. Whether or not you sell items online, you can upload a portfolio of your best work or describe the processes that make your products the best in their class.
You can catch new customers by showing people that you are simply the best at what you do. If you take the extra step to sell products online, you could increase your revenues greatly. If those willing, eager customers can buy your products or services directly on their phone, as soon as they find you, you may make sales that would never happen otherwise.
If you haven’t developed a website before, or if you are in the process of revamping an existing site, remember that it’s vital to design with mobile devices in mind. Reading a website designed for a gorgeous, enormous desktop display is a very different experience from reading the same site on a tiny phone screen.
You need a website that cuts to the chase and puts the most important information up front for your customers to find. Your site should adapt easily to different screen sizes and configurations. Modern web development, fortunately, makes this easy to do. When your site is ready to go, you’re ready to contact a mobile advertising company for the next step.
Ads on the Go
Just like designing web pages for large screens is very different from designing them for small ones, effective ads designed for the small screen are not the same as their desktop-computer counterparts.
For basic text ads in search results there may not be much visual difference. But you need an advertising campaign that takes mobile computing into consideration.
For example, if you can identify where a searcher is located, you may be able to give them different offers relevant to their location. The best way to do this, if you are not an advertising expert, is to engage the services of a company that specializes in mobile ad campaigns. They will evaluate your website and needs and have the tools to position you at the top of relevant search results, so that when people look for products and services, they’ll naturally come to you.
Gail Gardner
Latest posts by Gail Gardner (see all)
- 4 Ways Business Leaders Use Financial Data to Improve Operations - October 20, 2021
- Mastering Google Analytics FREE eCourses + Google Analytics 360? [Infographic] - September 9, 2021
- How an Accessible Website Can Accelerate Business Growth - September 7, 2021
Many things I have found new in your post. Really it was interesting and surprising. Thanks a lot for your words and sharing your knowledge. After all, Sharing is Caring.
Incredible to hear it. despite the fact that any gatherings of people are not going to advantage just the publicized organization is going to get all the advantages. I have seen yet in my telephone any promote. Saw it interestingly her. Presently i will attempt to look something to see promotion.
In today’s time people are using smart phone more than their laptop and desktop. There are lots of apps are available in market which gives the same work as you do it in PCs and laptop. In this we have to think about mobile advertising and it’s helps us in many better way. Thanks Gail for the lovely post.
Advertising via mobile is definitely the in thing today. More and more people have their eyes glued to their cellphones and this will definitely catch their attention.
Mobile is huge in certain sectors – restaurants always spring to mind. But when it comes to in-depth research and buying something I still think most people prefer to actually make the purchase on a tablet or computer. It would be interesting to know what percentage of sales for an online furniture store are made from mobiles, my guess is that it would be around 5% max.
Hi Gail, I agree mobiles are fast replacing the computers from our lives. The place captured by computers is fast filling up with these handy technologically advanced masterpieces which are no less than our desktops or laptops. Without a mobile friendly website, a business has very less scope today.
its an wonderful post for all cellphone users.
Mobile gadgets are in demand as more and more people use and depend on them every day. It only makes sense that business owners target these audience to grow their business. Mobile advertising is one technology that we should all capitalize on to get our fair share of the market. Thanks for the wonderful tip.
Tapping the mobile users is a great way to increase sales. Advertising in this platform, therefore, is a great move to achieve this objective. Thank you for a very informative post.
Mobile users are on the rise. Undoubtedly, the concept of creating ads to target these millions are users is a great way to increase revenues for any business. Thanks for sharing.
the adds to go on with the creativity is something to inspired more and more in any thing else compared to this well the advertising with mobile efforts is well enough useful and creative for versatile network in all
I agree with your post, because the use of the phone is very popular, as well as all the sites are designed to access the mobile phones also. I was very impressed with the way you present.Web Design Company
It still amazes me advertising actually works as I just ignore any attempts a company makes with its propaganda. I refuse to buy a modern phone a have had a £3.50 basic texting model for the last 4 years – no adverts for me, thank you. It’s inevitable online, of course, and you can see it through everything. Even Twitter, which through its Promoted Tweets puts certain tweets high up search results. It doesn’t surprise me mobile phones are now being targeted for more ads – Responsive Design certainly opens them up for it.
Mobile is huge in certain sectors – restaurants always spring to mind. But when it comes to in-depth research and buying something I still think most people prefer to actually make the purchase on a tablet or computer. It would be interesting to know what percentage of sales for an online furniture store are made from mobiles, my guess is that it would be around 5% max.
I agree with your post, because the use of the phone is very popular, as well as all the sites are designed to access the mobile phones also. I was very impressed with the way you present.
Usage of mobile phones for Internet access is increasing very fast.Smartphones have made Internet usage very easy.Every blogger needs to have a mobile friendly format also and nobody can ignore the importance of mobile ads – need to focus on this area to earn more….
Mobile marketing has become more popular over the last couple of years and that trend can only continue to grow.
I haven’t tried mobile advertising myself, but after reading your post it’s something I will look into. Thanks, Gail.
Best wishes,
Susan
Hi Gail,
I am agree with you. Now a days, mobile phone becomes most important part our life. It’s very easy to check internet due to the revolution of smart phones.
People have switched to mobiles completely couple of years ago,so we just have to go with the flow,or we will lose in the game for the customer.
Hi Gail,
I am agree with you. Now a days, mobile phone becomes most important part our life. It’s very easy to check internet due to the revolution of smart phones. Even, most of the users of Facebook come from hand phone and tab. Finally advertising platform based on mobile is much expected.
Great article! It true, making your site mobile friendly is very important at this time when mobile traffic is becoming a huge part of the overall traffic.
Everything here is true. Especially the very first line…which means you can get a head start by skipping right over “mobile” as defined by “pulling computers out of their pockets”. Soon, we won’t need pockets. We’ll have implants that will make Google Glass look quaint and anachronistic.
Not too long ago I came across an infographic detailing who is most likely to respond to adverts on mobile phones. I think it was broken down by gender and even ethnicity. Just goes to show how much weight big business has placed on mobile advertising when compared to other venues.
Not only has advertising become strong in the mobile market, but Youtube is starting to advertise more via their Youtube application in gaming consoles. I noticed this on my PS3 the other day.
Yes Gail, after the advancement of smartphone and windows phone, the pattern of online advertising has been changed. Mobile ads the most attractive ways to enhance the internet marketing. Thanks for your nice article.
i think after Google hummingbird update, we can get more traffic through add.
Post appeared in this paper.li http://paper.li/patweber?edition_id=4a260510-2e94-11e3-8eae-0025907212f4
Great to hear it. though any audiences are not going to benefit only the advertised company is going to get all the benefits. I have seen yet in my phone any advertise. Saw it for the first time her. Now i will try to search something to see advertisement.
hi thanks for this wonderful article this advertising scheme or technique are well being useful
Hi Gail,
It is pretty cool that bloggers like you are sharing this with all the blogger community.
Well, Thanks a lot for your words and sharing your knowledge.
After all, Sharing is Caring.
Thanks once again.
Yes, as well as all websites are designing in for Mobile access also. I am very impress with the way you express.
Hey Gail, you are very true… with the increase in latest technology the new methods of advertisement is increasing…………I was just thinking about mobile advt and I came through your post. Now would definitely try it out.
hi thanks for this superb article this sort of new idea about advertising in mobile is a phenomenen
I think mobile technology is booming these days and mostly people search things via mobile , so its very good ideas of mobile adds .
Nice article , Also have complete guide on advertising-goes-mobile Thanks for share with us
great post. I did try mobile advertising with my own website and find it did bring me some conversion. I am planning to get my website to have the mobile version as well.