So you want to be a digital marketer, do you? But do you have what it takes? Are you ready to commit yourself to hone your craft? Well, we will soon find out.
Working in digital marketing means you will have an ever-changing and exciting career. Your strategy will differ from one week to the next, and your daily tasks will never become dull and boring.
Digital marketing is an exciting and rewarding career you will love. In today’s world, digital marketing has become one of the most competitive fields to work in.
With a large number of marketers operating in the digital field and an endless supply of students graduating from high-level universities and colleges every year, you need to be on the top of your game right from the get-go.
Once you decide on being a digital marketer, your training has already started, so be prepared to do what it takes to succeed.
Do You Need a College Degree?
No! Look at this discussion:
Q for biz owners & execs: Where do you stand on requiring a college degree for entry-level roles?
— Rand Fishkin (@randfish) April 22, 2019
Become a Sponge
One amazing thing about working in today’s world is the number of online resources available to anybody with an internet connection. By clicking a few simple keys, you can have access to advice from some of the best and most successful digital marketers in the world.
Whether you are trying to find the best tactics for your content marketing strategy, or you’re wondering about the benefits of email marketing for a small business – you can find just about anything online when it comes to marketing.
So, as a young marketer, just soak it all in. Read as much as you can and bookmark your favorite websites to continuously loop back to. For reference, here a few of my favorites:
- Growmap – To marketing and beyond! You can find a ton of great content on here related to growing a small business.
- Insights for Professionals – Again, you can find a ton of relative content on the IFP website. But the specific marketing section is my go-to page to follow.
- Social Media HQ – Stay up with everything related to social media here.
- TrustRadius – Here is your B2B Buyer Blog, full of great content from industry experts.
- SmallBizDaily – Another quality website that covers every aspect of small businesses.
There are a ton more out there. Just do a Google search and, voilà, you can find something to help!
Work in All Sectors
Digital marketing is a very broad industry. You need to learn about a ton of different sectors under the large umbrella that is Digital Marketing. You should learn:
- SEO and SEM
- Content Marketing
- Growth Hacking
- Email Marketing
- Affiliate Marketing
- Mobile Marketing
And this is just the tip of the iceberg. There are a ton more when it comes to digital marketing.
A degree is great. It proves that you are able to follow orders and meet the requirements to graduate. But it will not be the make-or-break to your career in marketing. It won’t even come close to deciding your fate in business.
One thing that is extremely important is the experience you can gain between the start of your journey through school and when you go to apply for that dream Digital Marketing job.
The opportunity to work in real-life situations, with real-life results, is invaluable and, to a lot of businesses looking to hire, it is a requirement.
That’s why a platform like GenM can be crucial to your success as a digital marketer. They connect student digital marketers (or recent graduates) with small businesses in need of some digital marketing help.
Through 3-month apprenticeships, students will be able to rub shoulders with actual entrepreneurs and have the opportunity to impact an actual digital marketing campaign. These tenures will be vital in the growth and learning of the digital marketing student.
Hundreds of student marketers have found their first work experiences through platforms like GenM – and many have gone on to lead very successful careers.
Take Additional Courses and Classes
Why not take some free online courses in your spare time to learn even more on the side? When you get to the hiring process, any experience or certificate will be valuable in showing off your ambition to succeed in the field.
If you are studying to become a digital marketer, I recommend looking into free business courses outside of that realm of work. Why not take a course on writing, financing or entrepreneurship? It will be time well spent.
Find a Mentor
If you can find a marketing expert who will take you under their wing and provide you with 1-on-1 advice, take advantage of it. Milk it for all it’s worth!
Marketers are busy and swamped with work (you’ll see soon enough), so if you can find one who will teach you some of the ins and outs that come only from having spent years of gaining actual experience, it’s a huge boost to you.
It can be a family friend or a neighbor – or maybe you’re brave enough to approach someone you don’t know and ask for help. Whatever it takes, finding a personal marketing mentor to answer your questions is an invaluable boost to your career.
Well, there you have it. Five initial steps you can take to become an accomplished digital marketer.
Everything will all depend on the time you put into your craft and your ability to absorb things on the fly. Valuable advice could come from short 3-minute conversations you have with experts at a networking event, or from an article you read some Saturday afternoon.
Everything will add up to influence your success as a marketer.
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