Digital Marketing continues to be a growing career field. Businesses have never been more dependent on their marketing efforts than they are right now. With so much competition in every marketplace, business, as well as its employees are all striving to outperform their competition by becoming more proficient across digital marketing disciplines.
For a business to be successful in the 21st century, they need to engage marketers who have a broad skill base in digital marketing as well as niche marketing experts. Without these at least some fundamental skills, you will have very little chance of ever getting hired in digital marketing.
Fortunately, you do not need to obtain a 4-year marketing degree from a prestigious university in order to land a good marketing job. Undertaking the growing range of short courses that teach niche skills is an excellent way to increase your job prospects.
Taking short courses that teach niche skills is an excellent way to increase your marketing career prospects.
There are short courses available that can teach you a wide range of niche marketing skills quickly. And, if you already have a job in marketing, short course training will help you advance in marketing and increase future career prospects.
Below are five niche marketing areas that are available as short courses. These are the areas of digital marketing that appear to be growing most rapidly right now and for which there are plenty of career opportunities for those willing to upgrade their skills.
Social Media Training
Social media networking is a very powerful marketing strategy in the modern age. There are over a billion people throughout the world using social media platforms, such as Facebook, Twitter, and Instagram.
If you are not familiar with using these platforms for marketing purposes, then you might consider taking a few short social media training courses.
Social media marketing call for fast, savvy marketers who are able to take an idea and make it viral. If you have these skills, the opportunities are boundless.
Companies in several industries are hiring social media specialists because they want to capture all the traffic these networks have to offer.
Become an expert in niche areas such as Facebook Ads, Facebook Groups, Instagram Stories, and so on. These skills will give you a far better chance of getting hired for a social media job.
Web Design Training
Web design is an enormous field. From a marketing standpoint, a well-designed website will motivate potential customers to want to stay longer on the website. From a branding point of view, good design enables industry to increase product and service awareness.
Site design speaks to marketing factors such as trust, authority and believability. It moves potential customers to take your website more seriously.
Companies certainly do not want their websites to look like they have not been updated since 1999. They want to incorporate the latest trend of visual effects and design into their websites.
Web Design gives form to all other rich media, including written content, video and more. Careers in this niche are well rewarded and offer long term employment.
Any serious business with an online presence is keen to hire proficient designers to keep their website looking modernized, accessible and updated, both for UX and SEO purposes.
If you already know basic web design but have not received any continuing education in it, then take a few short courses which will teach you the latest web design techniques.
Most advertisements have written text which promotes whatever is being sold. Companies hire copywriters to come up with professionally written ads that attract people’s attention and motivate them to make a purchase.
Everything from the vocabulary to the sentence structure must be just right to pull off an effective ad campaign.
The written word is and will remain, the fundamental form of communication on the web and good writers have a promising future online.
Most universities now offer short course training in a range of writing and content marketing subjects and are well worth considering.
Content will always be at the forefront of media and marketing. Learning the basics will open the door to a multitude of copywriting and content writing positions.
Email Marketing Training
Email marketing is one of the most useful forms of digital marketing. If a company gives their potential customers the chance to sign up for a newsletter on its website, then it is easy for the company leaders to stay in touch with them.
These subscribers can receive product offers, special discounts, insider news, and much more. But there is a certain formula for pulling off a successful email marketing campaign.
Email marketing remains one fo the most profitable marketing streams for business. Skill here can land you a lucrative and long-term career.
You need to take email marketing courses to understand how it all works. Among the many courses available, HubSpot’s email marketing training is considered among the best. With some good training under your belt, you can show employers just how valuable you will be in running their email marketing campaigns.
Search Engine Optimization Training
Search engine optimization is one of the oldest forms of digital marketing, and it is still important today. But the SEO techniques that worked 20 years ago are no longer as relevant today.
If you regularly take short courses in SEO practices and strategies, then you’ll learn about any recent changes to the Google search engine algorithm.
From there, you’ll know how to effectively run an SEO campaign which actually helps get a website ranked higher in the search engine. Show a company that you are knowledgeable and updated in SEO and you will be a valuable resource to a companies marketing team.
With SEO changing almost daily, upgrading your skills is absolutely necessary if you are going to stay in the game.
There are a number of highly-prized influencers in this space offering training. Make sure you read their reviews and take a look at their track record. Not all of those offering training in this field are genuine experts.
With any course, you need to look closely at the recommendations, as well as the complaints made against the training organisation you are signing up to.
Regular short course training is an absolute necessity in the fast-moving field of digital marketing nad online business. You won’t be able to keep up with every change, but if you are able to hook into regular short course training in your field of speciality, you will be in a very good position to take up new opportunities and emerging positions in the digital market place.
Images courtesy of Pexels License CCO
Latest posts by David Trounce (see all)
- 7 Ways to Put Your Online Business on Autopilot - December 19, 2019
- How to Get the Most out of Your Remote Teams - June 2, 2019
- 5 Short Courses to Boost Your Horizons in Digital Marketing Employment - May 26, 2019