In recent years, Google has constantly been making improvements to the interface of its AdWords Editor to make it more streamlined and user-friendly for paid search advertisers.
Even then, optimizing and managing accounts can take up a lot of your time. This is especially true when advertisers have to manage large accounts with multiple ad groups and campaigns.
Some businesses have limited time and resources. This is where the Google AdWords Editor can help in driving the performance and efficiency of their campaigns.
There were some who predicted the death of the AdWords Editor. But Google has promoted and supported it continuously to get rid of its image of only being for professionals.
Before you start thinking about its benefits, you need to understand exactly what the Google AdWords editor really is.
Editor Note: Google is calling version 12 of their AdWords Editor “The New AdWords Experience” in their videos and tutorials.
Simply put, it is a free-to-use application that can help advertisers in managing multiple AdWords accounts. It works offline without needing an internet connection.
Numerous AdWords advertisers who don’t participate in the paid search industry are unfamiliar with its tool and its various useful features. However, Google AdWords Editor can also be helpful for them.
How? Some of the notable benefits of this tool are outlined below:
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Make changes to AdWords accounts when offline
You don’t need an internet connection for an AdWords account. This means that you can easily make changes to your AdWords campaign even when you don’t have internet access such as during long commutes or flights.
Changes can then be posted to the account when you do get internet access. The purpose of the editor is to make everything faster and more efficient.
Thus, because you don’t need to depend on the internet, you will not lag or slow down when you have to make major changes to your account.
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Importing and exporting
You can use a CSV file for importing changes to your Google AdWords account with the use of the editor. This can be immensely useful when you have to make large-scale changes to your campaigns such as keyword bids.
This approach works in the favor of those who have proficiency in using Excel but struggle when it comes to advanced AdWords techniques like writing scripts.
Sure, you can export keywords as well as their KPIs through AdWords.com. But the export function offered by the Editor is a lot more sophisticated.
The Google AdWords Editor gives you various options on the data that can be exported from your account.
For instance, keyword data can be exported from an ad group, a selected campaign, or even the entire account.
The data can even be exported from your current view. Apart from a CSV file, the Editor also has a feature that enables you to export campaigns as DLL files or HTML files.
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Apply changes in bulk
Previously, when you wanted to make large-scale changes to your account, adwords.com took up a lot of your time. This was especially true when you were trying to create a new campaign and yet wishing to adapt your existing keywords for targeting specific locations.
The AdWords Editor makes this easier. With the Copy and Paste function, you can now select several ads or keywords and simply paste them into a new campaign. As a matter of fact, changes can directly be pasted from an Excel file as well.
Advanced Changes is another useful feature that provides a search and replace function. This means you can search for what you want to change, whether it is displayed URLs or ad text.
Bulk changes can also be made to keyword bids. If you have a limited budget for your campaign, you may want to reduce your bids for prolonging the duration of your ads display.
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Identify duplicate keywords
The ability to find any duplicate keywords in your campaign is another benefit offered by the Google AdWords Editor.
Duplicate keywords can significantly affect the performance of your campaign.
In addition, the chances of this occurring increase when your account becomes more complex and larger. It can also influence your keyword Quality Scores.
This creates a problem when you are competing against yourself for specific keywords. Doing this increases your cost-per-click (CPC).
Obviously, this is counter-productive because you want to run cost-effective campaigns and not increase your own cost.
Under the Tools section, you can easily see the Find Duplicate Keywords option. Use it to scan the whole account to identify duplicate keywords, if any.
DLL File Error
Sometimes, you may encounter api-ms-win-crt-runtime-11-1-0.dll missing error while working with the AdWords editor. To fix a DLL-file error in the AdWords Editor, follow these steps:
- Go to Add or Remove programs.
- Uninstall the Google AdWords Editor.
- Remove the folders named “AdWords-Editor” in your C directory.
- Download AdWords Editor again from http://www.google.com/adwordseditor/
Pankaj Verma
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Thanks for the informative article. I am an internet marketer mostly using social media advertising and SEO. I have very little knowledge of Google Adwords. Seeing that both are becoming more competitive, I think it’s time to start exploring Google adwords. This article has shared some of the info I’ll need.
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I’m a big fan of the Google Adwords Editor. It really does make it easier to make changes to large campaigns at scale.
I’ve heard rumours that they might be sunsetting it, but I really hope that isn’t the case.
Cheers for the read. worth a share!
Google did some great things especially with Adwords. Making it user friendly, but you still need to practice to start with.
These benefits are amazing for website owners. I hope when they rebrand, it remains user-friendly and easy for small business owners to use.
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Google has done a great job of making their tools user friendly and the adwords editor is so easy to use. I’ve been using it for a year now and I can’t believe some people think that it is a dead tool. What I like about it the most making offline edits possible because its very convenient especially in a country like mine where internet connection is not available all the time.
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Great post, Google Adwords Editor is so user-friendly and amazing tips should follow by a new user! Thank you for sharing this. Keep posting such helpful posts.
Hello Pankaj,
Just what i was looking for I was really facing issues while using Google AdWord Editor your post helped me a lot.
Thanks for sharing
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Amazing Writeup! I have been following this blog for a week now and I find it very informative. I have just entered in the world of blogging and I find Google Adwords a good tool for getting best keywords for your blog post. Also, campaign management is the best. It is so user-friendly that anyone can get through it with an ease.
Keep writing such interesting posts.
I use Google Adwords only as keyword planner but, now I came to know that Google Adwords can do more than planning keyword.
hey
a very good and useful article.
Thank you so much for this.
i found it helpful for myself and hope for others too.
Great article. Today i know the full benefits of Google Adwords. It is very helpful to website owners like me. Keep writing this type of article. I will be back to visit again.
thank you…
Hello
You have shared a really useful information, I didn’t know about offline changes in Google AdWords, Its really useful news, I got to know today. So really thank you so much for this blog.
Regards
Adwords Keyword Planner is a great tool for finding the right keyword related to your article.
Google got some serious tools for beginner blogger.
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However, initially the appearance and dashboard will confusing little bit to me. But the fact as a SEO perspective AdWords doesn’t work for keyword research otherwise when you run a campaign .
I like your idea of creating this page, Comparing to previous Adwords, the present AdWords is Easy.
Thank you for sharing this article.
~Sneha Choudary
Google Adwords Editor is so user friendly and amazing tips should follow by newbie…Thanks for the post…
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Google AdWords and Google Adwords Editor, both are user-friendly. But Google Adwords Editor need to practice by the newbie. You explained in a clear manner.
Wow, the Google Adwords Editor is so user friendly and making bulk changes seems fairly easy. Thanks for sharing these wonderful tips.
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Google so rarely fails long term Pankaj. If they dive into a project it is not done blindly and improvements roll out fast too. I also dig how Google trashes losing ventures quickly; no heavy attachments over there. Which is why the brand is so recognizable on a global scale.