Perfect WordPress Theme Design Part 2: Headers, Search, SideBars, Footers

Here are the specific details of what belongs where on a WordPress page. Placement is very important because making it easy for your new visitors to quickly find what they’re seeking can turn them into repeat visitors who can quickly find posts to share with others.

These tips specify the optimum place for each of the items used on an optimum Web page. They are not the only place they could be; there are secondary locations that may be used. Once you understand why usability experts recommend specific layouts you can make the decision to alter them. Until then it is best to use what has been tested and known to work.

HEADER

• Logo in left corner…business name next to logo… tagline under or next to your business or site name.
• Tabs under the logo for Home, About, Reference, Glossary, Contact (optimized to not affect SEO)
• Links or tabs at very bottom of template for About, Contact Us, Privacy Policy, Copywrite. You may also want Sitemap, Hosted by ________, and Advertise links.
• Two columns, posts on left, sidebar on right

Order of Information in Right Sidebar Column:
• Site Search (Enhanced site search is very important. More research is required before recommending the best solution. In the meantime, see SearchTools. Search must be clearly labeled with the word SEARCH – either using the word search to start the process OR having SEARCH before the box and a button with some other word after it.)
• Subscribe multiple RSS feed options (by category, w/ or w/o comments, links only?)
• Reference – static pages that have the latest information and links to all posts on a specific subject
• Categories – rename header to customize. I prefer “Blog Topics”
• Recent Visitors (MyBlogLog, Blog Catalog, etc.)
• Social Networking Links

IMPLEMENTATION:
• Use tabs to more effectively display more info in less space in the right column. Use for Recent Posts, Most Popular aka Popular Posts. Most Commented is another option to consider.
• Use tabs for Recent comments, Top Commentators
• Blogroll (I may change that to “We Recommend” links)
• Have category descriptions show on mouseover (as they do now in this blog)
• Have descriptions for Reference pages show on mouseover the way category descriptions do.
• Tabbed display of MyBlogLog, BlogCatalog, other?
• Dates added to each post but not in the urls.

NOT NEEDED or DESIRED:

• Archives by date (Who remembers when something was posted or finds it again that way?)
• Tagcloud (More useful for diary-like blogs. Not necessary for sites with clearly defined topics.)

TO USE OR NOT TO USE; THAT IS THE QUESTION:

  • WordPress XML Sitemap

CHANGES I WOULD MAKE TO THE DEFAULT WP CSS (or make sure the designer did NOT change):

• Bulleted items – solid bullets instead of arrows
• Hyperlinks standard color; visited links change to standard color
• Ability to use outline format (Roman numerals, capital letters, numbers, lower case letters)

If possible I would have the CSS correct the spacing issue that occurs when a bulleted item appears on more than one line. If you know a fix for this, please share it in the comments. Thanks.

ONE UPGRADE MORE IMPORTANT THAN MOST OTHERS:

A Glossary plug-in to automatically link any word used in a post to the definition present in the glossary. Definitions should be editable / controlled by the blog writer. Every blog or Web site uses words that are specific to their niche. A glossary that auto-links your preferred definition to those words whenever you use them would greatly benefit every site:

  • Save time explaining them repeatedly
  • Shorten posts for easier scanning and readability
  • Please your advanced readers who already know what they mean without losing those who may not have come across that word or phrase before.

RELATED POSTS:

Published by

Gail Gardner

Founder of GrowMap, Small Business Marketing Strategist, freelance writer and BizSugar Mastermind Community Manager.

Leave a Reply

Your email address will not be published. Required fields are marked *