How to Increase Small Business Profits: Related Products You Never Thought to Sell


Maximizing Profits Selling Sunglasses Wholesale


Small businesses online and off can increase their income with some creative thinking and knowledge of their customer’s interests and needs. There is no reason any business can not sell related products and wholesale sources are abundant.

One such source is CTS Wholesale and their site reminded me of times when I wish what they sell had been available when and where I needed it. Let me explain.

When I worked for IBM I drove 50,000+ miles a year. Driving in bright sunlight was hard on my eyes so I always wore very dark sunglasses. Sometimes they were fairly easy to find – but other times I had to stop several places to buy another pair because mine were lost or broken.

What Type of Businesses Should Buy and Sell Wholesale Products?

Sunglasses wholesale

Easily make 12x-17x your investment or more selling these for $8-$12

It is a no-brainer for convenience stores and gas stations to carry sunglasses – but many do not – even though they sell products other than gasoline. That is one product they really should carry – and when you buy wholesale sunglasses they generate a handsome profit.

There is something even more needed and in demand and a logical product for far more types of businesses to sell. Now that baby boomers almost all need reading glasses they should be widely available – but they aren’t.

Why Restaurants, Cafes Should Sell Reading Glasses

Every time I meet someone for lunch or dinner someone borrows reading glasses. Sometimes no one thought to bring them because we don’t wear glasses except to read print. (Most of us don’t need them to use our computers.)

Do you realize how many baby boomers
there are who need reading glasses?

Any place that has menus could offer reading glasses for sale. They’re inexpensive, you don’t need a large selection of them, and they are one of the few impulse purchases even practical people often make.

Reading glasses with lights in them

Easy profits selling lighted reading glasses boomers need at $36 / dozen

Some restaurants are so dark it is hard to read their menus in the available light. Did you know there are lighted reading glasses? They’re not often seen, so they would be even more likely to generate sales.

I find them handy for reading in bed without having to have a lamp on (great when one wants to sleep and one wants to read.) They make reading particularly small print, curved print on bottles, and print on packages in stores much easier.

Other places that really need to sell reading glasses are any store that carries bottles or packages with fine print on them: drug stores, grocery stores – even second hand shops.

People don’t buy when they can’t see what they’re buying!

What Else Could You Be Selling?

And reading glasses are not the only products that would sell quickly. Restaurants, cafes – even donut or coffee shops – could increase income by having a small selection of commonly used items such as:

  • Sunglasses and accessories
  • Reading glasses
  • Note pads
  • Pens
  • Lighters (note that most ecommerce sites ship EMPTY lighters so you need to buy and sell fluid)
  • T-shirts and caps

wholesale sunglasses package deals

Business Start-Up Is Easy With Wholesale Package Deals

Auto related businesses where drives have to wait for their cars – such as car washes, oil and lube businesses, tire shops, and auto mechanics could sell the above items, plus car related accessories such as:

  • Phone chargers
  • AC to DC converters
  • Air fresheners
  • Armorall
  • Shop towels
  • Tire pressure indicators
  • Tire gauges

You have a captive audience who may have nothing to do.
Why not offer them items they need instead of having
them pacing and irritable while waiting?

Many entrepreneurs make a good living selling these and other products they buy wholesale out of their businesses, at swap meets, at shows or concerts, on their Web sites, or on auction sites like eBay.

How Wholesale Differs From Affiliate Marketing

Wholesale Sunglasses Mall Carts

Why specialty mall carts can sell more product than stores

Buying wholesale from a manufacturer like CTSWholesaleSunglasses is different than selling as an affiliate. The profit margin is larger, but you have to pay shipping to your location and handle shipping to your customers (unless they’re local, of course).

Wholesale hats are another big seller you should consider. Because they’ve been in business so long – over 20 years – they know what colors, sizes and styles sell best and that is all they carry.

Why not check out their site? They sell products and displays for them. Be sure to notice the special package deals and volume discounts. And don’t forget to consider lighted wholesale reading glasses for people like me – and nurses!

To find out more, check out their video:

You can follow CTS wholesale on social media and ask them about selling products at:

What can you sell to supplement your income?

Do you have any tips for increasing retail sales?

Share them in the comments below.

Disclosure: This is NOT a paid post. When I asked CTS Wholesale if they had reading glasses because I felt they should be widely available and specifically asked about lighted reading glasses, CTS Wholesale offered to send me samples to show my nursing friends and use myself.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.


  1. Promotional products are the good way of marketing for your small business. Promotional products increase brand awareness as well as business. For the new businessit is very useful in marketing and branding.


  2. The wholesale sunglasses are the effective promotional items of a business in the market, which can impress the more potential audience of a business. Basically these promotional items are having a great demand identity of a business, because these are the people\’s favorite items of a business.

  3. Wow what a great useful article. these sun glasses are very useful at any outdoor places. thanks for shared with us.

  4. The promotional items are really helps a lot to increase small business people. It can enhance your business reputation as soon as possible. Promotional items are inexpensive and effective to attract the more business people and it is one good marketing tool of a business.

  5. Sunglasses is one of the best outdoor item of a promotional business and this is one needful item of the people, who can use this more per a day. It saves your eyes and works against the dust, more powerful sun rays…Based on the nature of this product it can gives more advantages to the people that’s why most of us people should shows their interest to buy this one..which leads to get more business deals from your customers..

  6. The sunglasses are one of the useful and needful item for the people, who can use this to safe their eyes and getout from hard sun rays…Really these sun glasses are very useful at any outdoor places. People should love to spend their time with joy and much more funny moments at beaches or any at outdoor places.

  7. Selling related products will help us make extra cash. Whole sale glasses can bring in good cash.

  8. There are some millions of products around your world which are especially designed and promoted for business awareness. Most of the small scale business people love to choose these product as both customized and personalized. In order to target the audience at trade shoes and events these cost effective products are perfectly chosen.
    sunnyson548 would love you to read ..Custom Masks are Traditional Spirit ProductsMy Profile

  9. Mark Jordan says:

    Hey !
    This is an effective post. Well after reading this post i totally agree with you

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