Wedding Boom Predicted for Next 22 Years

Whether you have an existing wedding related business or have an interest in selling or writing about a new niche market, demographic predictions* related to the wedding industry point to strong potential growth.

Couples spend hundreds of billions of dollars a year getting married … and that number is about to get bigger.

Regardless of your current business, you may be able to position products or services for the predicted wedding boom.

U.S. Average Wedding Cost By Year 1945 - 2009/Q3

U.S. Average Wedding Cost By Year 1945 – 2009/Q3 ~ Graph provided by TheWeddingReport.com

At least 3.8 million children have been born each year since 1987 in the U.S. Because the average U.S. woman marries at 25 and these women start turning 23 in 2010, they will start planning their weddings soon.

Graph of U.S. Weddings by Year 1945-2008 in Millions - Attribution WeddingReport.com

Graph of U.S. Weddings by Year 1945-2008 in Millions – Attribution TheWeddingReport.com

Weddings mean huge opportunities for wedding clothing, accessories, catering, wedding planners, flower shops, honeymoon planners, travel and gifts. There is also a visible increase in sales related to gay weddings as more states legalize same sex marriages.

A huge wedding boom will start soon and last for at least 22 years.

The good news is there is much available wedding market research and many strong existing online markets you can use to greatly increase your visibility now to be positioned during this wedding boom.

Estimated Median Age at First Marriage - Click image for full Bridal News Network Wedding Trend Report (PDF)

Estimated Median Age at First Marriage – Click image for full Bridal News Network Wedding Trend Report (PDF)

The bad news – which is actually good for some including destination weddings and wedding DJs – is the economy is changing spending patterns so to maximize your results you will want to stay ahead of these wedding trends.

Wedding planners are consistently reporting an increase in the number of weddings but a decrease in the amount spent and more interest in bargain shopping, requests for discounts, and brides trying to save using do it yourself or having friends take on some responsibilities.

According to The Wedding Report, wedding spending is estimated to be down about 6-8% across the board in 2009, then grow by about 6% by 2014. Number of weddings is estimated to grow by 1.2% in 2009 and 5% by 2014. These numbers will vary by market. [I believe they mean geographic area.]

UNIQUE GIFT IDEA for the WEDDING COUPLE: Oil Burning Stone Candles

The fastest way to grow wedding related business is through identifying and using some of the very strong wedding niche sites that already have the lion’s share of the traffic.

Top Wedding Sites by Compete Traffic - TheKnot, WeddingWire, MyWedding and Wedding Bee - click to enlarge

Top Wedding Sites by Compete Traffic – TheKnot, WeddingWire, MyWedding and Wedding Bee – click to enlarge

According to traffic numbers from Compete, the top Wedding sites by traffic are TheKnot, WeddingWire, MyWedding, WeddingBee (shown above) and  ProjectWedding, OneWed, WeddingMapper and 1WeddingSource (below).

Other Top Wedding Sites

Compete Traffic Comparison for Wedding Sites ProjectWedding, OneWed, WeddingMapper, 1WeddingSource and WeddingIMC – Click to enlarge

Although the graphs above reveal wedding niche sites with more current traffic, of these wedding sites the one we feel is most promising is OneWed. They have an excellent reputation and are very creative and active in Social Media.

Advertisers will find them very pro-active in following up and collaborating and their knowledge of the wedding industry is exceptional.

Did you know that January is the top month for wedding planning because so many get engaged over the holidays?

OneWed is the force behind Matrimony Monday, Kicking Off the Prime Wedding Planning Season on the Second Annual Matrimony Monday. Their Press release includes this quote according to TheWeddingReport.com:

“Approximately 35-40 percent (550,000-650,000) of engagements in the US take place during the winter holiday season between Thanksgiving and Valentine’s Day*. Thanks to the romantic nature of the holiday season, the majority of proposals take place between Thanksgiving and New Year’s Eve, making the first Monday back at work the peak time to start searching online for planning ideas and inspiration.”

Now is the time to get moving in your wedding related promotions. We will be writing much more about OneWed and why we will be working with them and also about Bridaluxe, an exceptional wedding affiliate program that allows any blogger to add a fully stocked Wedding Store with one line of code.

Read how much easier Bridaluxe is for affiliates in Derek Semmler’s excellent review of the Bridaluxe wedding affiliate program.

BACKGROUND RESEARCH:

[NOTE: *Some demographic predictions data used in this post came from http://www.ideablob.com/posts/366 which is no longer available due to the bankruptcy of their parent company.]

WEDDING AFFILIATE PROGRAM RECOMMENDATIONS:

AFFILIATE MARKETING for AFFILIATES:

AFFILIATE MARKETING FOR MERCHANTS:

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of GrowMap.com, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.

Comments

  1. Our clients are still feeling the effects of the economy and want to cut costs where ever possible. Good info here to see where we’ve been and possibly where things are headed!

  2. Wedding is a huge market; more so in India. The arrangements here are spread over many days, and thousands of guests are involved.
    Lucrative

  3. It’s nice to see that we will be having more weddings in the future and that people are still into getting married in spite of all the economic problems today.

  4. This is great news for wedding video makers! we’re definitely experiencing a rise in the number of enquiries
    Guille would love you to read ..Sarah & Rik: Wasing Park, Berkshire WeddingMy Profile

  5. Very useful information. I was considering adding an engagements and weddings category to my dating site so your research here will be very helpful.
    Jon would love you to read ..Truth About Sex From Around The WorldMy Profile

  6. Really interesting to see all the numbers you put together. We have definitely seen a trend with our couples getting older before marriage in the last ten years. Our average client is 3o. 10 years ago they were mid twenties. Encouraging to see the huge numbers of weddings coming in the future.
    Eric would love you to read ..Best Chicago Wedding VenuesMy Profile

  7. Very nice infographics. As there are more choices on how your wedding would be compared ten years ago; wedding expenses today would really go high.

  8. Thanks for the awesome data. I am going to have to checkout Theweddingreport.com, great info!!

  9. Great stats on wedding, this is a good news for people who are related to wedding industry or who are thinking to join it…….boom will raise the competition and wedding costs.

  10. wny yoga says:

    getting married is such a big deal now more than ever..sites like martha stewart wedding and theknot.com helped forge that booming business

  11. I hope there are more weddings. I think its great. My only question is this… is there a lower percentage of couples getting married these days? More couples are satisfied without. I loved this info and I hope all these young men and women get married.
    tom would love you to read ..Mens WearhouseMy Profile

  12. I am going into the wedding industry. This information has been very encouraging. Thank you for the statistics. -Ryan

  13. web tasarim says:

    We’ve definitely been seeing people closer to their 30?s than early 20?s. and Sounds like a great news to web tasarim Time to start a wedding blog . The charts above obviously interpret why there are more people in both gender want to get married at older age because of the cost for the wedding and their future as well.

  14. Sounds like a great news to me. Time to start a wedding blog ;)

  15. We’ve definitely been seeing people closer to their 30′s than early 20′s. I know we were both young when we got married, but we were definitely ready. Each couple is ready at different times.
    TJ McDowell would love you to read ..Pocket Wizard Flex TT5 Transceiver ReviewMy Profile

  16. As all expenses increase, the decision making of people are greatly affected. The charts above obviously interpret why there are more people in both gender want to get married at older age because of the cost for the wedding and their future as well.

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