Future of Engagement is a new series of video interviews produced by Murray Newlands of Influence People.
In this 6 minute video, Murray interviews Chief Revenue Officer Alex Rowland of Alphabird, recognized by Entrepreneur Magazine in 2011 for their unique Editorial Video Syndication that distributes video content on a pay for performance instead of impressions model.
What Alphabird does for videos is very similar to the blog outreach methods I recommend for small businesses:
Alphabird guarantees engaged audiences for your video
on premium website publishers and Youtube.Alphabird creates social engagement by distributing these videos
in-page (NOT in-banner) across premium publishers, portals,
and influential blogs that reach your targeted audience.The result? Higher levels of engagement with your content,
greater levels of brand recall, and higher offline purchase intent rates.
While I do not yet know whether Alphabird’s services would be suitable for small businesses, the concept is sound and definitely worth pursuing. Bloggers and small businesses can work together to manually do for themselves what Alphabird is doing for big brands.
What I recommend in How to Create and Share SEO Optimized Pillar Content will work equally well with videos.
VIRAL VIDEO SYNDICATION:
- 12 Predictions for Online Video Advertising in 2012
- Related videos about Alphabird Video Syndication
- Audience Development Company Alphabird Acquires ‘Experiential’ Social Video Platform Media Social
- Audience-targeting video syndicatorAlphaBird has acquired Media Social, a pioneer in viral video development and social-based video distribution.
- Meredith Video Studios and Alphabird Form Strategic Click-To-Play Video Partnership
See the viral spread of this (or any) post on Twitter by checking Topsy.
{ 52 comments… read them below or add one }
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Viral video syndication is gaining popularity day by day. It has proved to be very effective for the small business owners. Audience’s should be engaged with the videos which are meant for marketing. This will only improve the business efficiently. Alphabird’s services guarantees this I think.
Thanks for posting this useful interview video. After Google’s universal search, videos are getting more & more important. Videos are very effective for user engagement. But i have never thought of embedding my videos in page. It really seems to be a effective technique.
For some reason I am not a person into words but prefer seeing things. Perhaps my dyslexia is to blame for this. But the audio-visual, really attracts me and I am always ready to read or watch informative stuff. I know many people have a tough time with words and for them, this kind of audio-visual blogs will be like the perfect thing.
Twitter: dmcihomesonline
January 12, 2012 at 8:44 pm
What’s in the video is not new, yet it has different approach. I guess videos marketing will also trend this 2012. As it looks for personal on promoting a products rather than plain text and photos.
I’ve never heard about video syndication before. That video is very informative. Video syndication might be every businessman’s ticket to make their brand more known.
Twitter: followcms
January 12, 2012 at 3:05 pm
Thank you for sharing. Great video on viral syndication. Video is something I know is powerful but I just haven’t put enough time into using it yet, especially in this capacity. I definitely recognize the potential though and this video does a good job of summarizing what it is all about. I’m hoping to use it more in the future.
Melanie would love you to read ..The 1 Minute Fit: Creating an Effective Employment Application
Twitter: webisodestudio1
January 12, 2012 at 12:29 pm
This is not a new concept but does have an original twist to it. Like Mike, I too am wondering whether the bloggers are just spamming comments to make this more effective.
thanku for teaching me about Viral video syndication. am glad to learn that they work directly with the publishers and arent just spamming comments in blogs.
Thank’s for sharing with us these video in this post, At-least I learned about what “viral video syndication”.
megan would love you to read ..Pet Cremations-Edmonton and Greater Area
Very valuable informatioal.I have learn some things watching this video.Thanks for sharing
Toby Hanks would love you to read ..VIDEO/ CAZINJANI I U 2012. UŠLI SA SJAJNIM SKEČEVIMA
Thanks a lot for sharing this video. By watching this video I learned something about viral video syndication. I’ll apply this short knowledge to improve my small business. Keep it up.
The viral is set to take the blogging world by storm and make it more interesting and fun, I hope. Thanks for this share and the video, was really interesting and helpful. The point made about Alphabird was always a doubt that I had, but now I not only know more about it, but also am more aware of the blogging world and the technology in it.
There are lot of people already tried this one. Youtube is like a database of video because even nonsense video can be post here. Hope Alphabird will not be abuse by Internet users. this is very helpful blog. Thanks a lot!
Video content is ok, but it depends to whom it’s addressed: employees might not watch videos during work, but they could read articles; you see where I’m getting at?
Roger Jignesh Parekh would love you to read ..Breville BJE820XL Juicer – Best Juicer 2012 Review
For small businesses this viral video syndication might be effective. As per your post I got to know about Alphabird’s services. I was not aware of their services. But even I think videos would do the job more efficiently. But in the right approach would do wonders. So getting Alphabird services makes a logical decision for getting guaranteed success.
@Growmap So you`re saying this is actually something that might work on a large scale with positive results?…That would be something
Anna would love you to read ..Weight Watchers Oatmeal Scones recipe – 3 points
Great share. Am really thrilled that along with great ideas, you are also providing us with useful videos that are a much better option. With all the audio-visuals around us, it is sad but true that we like watching to reading. This has contributed to us having low attention spans as scientist have rightly pointed out, people get distracted easily. But it is also positive, blogs with videos can be accessed by people who are semi-literate and illiterate. They may have problems with reading but can see, hear and thus understand.
Twitter: rickyrock626
January 11, 2012 at 11:19 pm
Thanks to share a great video with us.i think express your thought in a video is better than words.we should use a video with a good content.
Thanks for sharing the video.Now I know something about Viral video syndication.I have a small business.I want to expose my business in the cloud.I think video syndication will give me desired result.
john would love you to read ..The best breakup songs that help me get through my day
Well, they say that a picture’s worth a thousand words, so I guess video is worth a million? However, I wonder to the value of Alphabird. Is it asking bloggers to post the video, or are they just spamming comments? In either case, YouTube has often been forgotten as a business social media platform, so it’s refreshing to see a company working to utilize it.
Twitter: GrowMap
January 11, 2012 at 7:30 pm
Hi Mike,
While I have not personally worked with them, what I believe they do is place high quality video content on relevant blogs:
“Alphabird creates social engagement around online video by distributing in-page (NOT in-banner) across premium publishers, portals, and influential blogs that reach your targeted audience. The result?”
They work directly with the publishers so they are definitely NOT just spamming comments in blogs.
growmap would love you to read ..Future of Engagement: Identifying Influencers
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