Future of Engagement: Viral Video Syndication

Future of Engagement is a new series of video interviews produced by Murray Newlands of Influence People.

In this 6 minute video, Murray interviews Chief Revenue Officer Alex Rowland of Alphabird, recognized by Entrepreneur Magazine in 2011 for their unique Editorial Video Syndication that distributes video content on a pay for performance instead of impressions model.

What Alphabird does for videos is very similar to the blog outreach methods I recommend for small businesses: 

Alphabird guarantees engaged audiences for your video
on premium website publishers and Youtube.

Alphabird creates social engagement by distributing these videos
in-page (NOT in-banner) across premium publishers, portals,
and influential blogs that reach your targeted audience.

The result? Higher levels of engagement with your content,
greater levels of brand recall, and higher offline purchase intent rates.

While I do not yet know whether Alphabird’s services would be suitable for small businesses, the concept is sound and definitely worth pursuing. Bloggers and small businesses can work together to manually do for themselves what Alphabird is doing for big brands.

What I recommend in How to Create and Share SEO Optimized Pillar Content will work equally well with videos.


See the viral spread of this (or any) post on Twitter by checking Topsy.

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Gail Gardner

Small Businsss Strategist at GrowMap
Creator and owner of GrowMap.com, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.