Future of Engagement is a new series of video interviews produced by Murray Newlands of Influence People.
In this 6 minute video, Murray interviews Chief Revenue Officer Alex Rowland of Alphabird, recognized by Entrepreneur Magazine in 2011 for their unique Editorial Video Syndication that distributes video content on a pay for performance instead of impressions model.
What Alphabird does for videos is very similar to the blog outreach methods I recommend for small businesses:
Alphabird guarantees engaged audiences for your video
on premium website publishers and Youtube.Alphabird creates social engagement by distributing these videos
in-page (NOT in-banner) across premium publishers, portals,
and influential blogs that reach your targeted audience.The result? Higher levels of engagement with your content,
greater levels of brand recall, and higher offline purchase intent rates.
While I do not yet know whether Alphabird’s services would be suitable for small businesses, the concept is sound and definitely worth pursuing. Bloggers and small businesses can work together to manually do for themselves what Alphabird is doing for big brands.
What I recommend in How to Create and Share SEO Optimized Pillar Content will work equally well with videos.
VIRAL VIDEO SYNDICATION:
- 12 Predictions for Online Video Advertising in 2012
- Related videos about Alphabird Video Syndication
- Audience Development Company Alphabird Acquires ‘Experiential’ Social Video Platform Media Social
- Audience-targeting video syndicatorAlphaBird has acquired Media Social, a pioneer in viral video development and social-based video distribution.
- Meredith Video Studios and Alphabird Form Strategic Click-To-Play Video Partnership
See the viral spread of this (or any) post on Twitter by checking Topsy.
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Even if the video is great if nobody’s watching it, it’s wasted. You need to promote it and distribute it all over the internet for more traffic.
It was the comments that kept me into following this. I hope you keep it up. Such things are ok but not all the time.
Lots of people would rather watch videos than read. Would be worth trying Alphabird .
Great article! I’m going to try some of these sales incentive techniques at the day job. I do have a question though. What happens if the sales rep fails to meet minimum requirements? In a down market, this could happen in many sectors, so should we just mark down the requirements or change the incentives?
Twitter: MattEMacLeod
February 25, 2012 at 6:17 pm
Twitter: @MattEMacLeod
Video syndication is a great tool. While there was a time when this work even better, it still has considerable value. At least this has been my experience.
Twitter: allaboutmexican
February 17, 2012 at 1:27 am
Twitter: @allaboutmexican
go Viral if you can…it surely helps..i am a fan of Influence People!watch their vids
fresh salsa would love you to read ..A Simple Quesadilla Recipe
Great post! There are numerous websites where you can easily upload your videos by yourself, but there are also video syndication services that can do it all for you. All that you need to get started is a great video and the drive to bring success to your product or website.
Lisa would love you to read ..Parfum
Very inspiring video. Aauthentic engagement is the ultimate way to promote a product or service in an age when most consumers are totally jaded and apathetic and are constantly getting bombarded with passive advertising everywhere they look to the point where these days if the’re not actively engaged, they may as well not be seeing the message at all.
Jonathan would love you to read ..Alistair Overeem vs Brock Lesnar- What went wrong for Brock.
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