Today brought yet another surprise from Twitter. Let’s review:
- First they take away share counts, killing social proof for their site.
- Twitter search removed the ability to see all historical tweets.
- Today, the ability to see all recent tweets got moved.
Find out not only how to get to as many tweets of a particular URL or hashtag as possible, but also how to find out who shared and how influential they are on Twitter and on their own site.In spite of much contemplation, I have not seen anyone come up with any logical explanation for Twitter commiting social proof suicide. Click To Tweet
Hiding historical tweets is likely to be to make them more valuable to sell to corporations who want data no one else can access.
Twitter must not realize that influencers view all tweets of a piece of content they want to share so that they can retweet the best image and text combination that has been shared. That makes our sharing more viral and increases our engagement.
Previously, when you did a search and clicked on “more”, tweets was an option you could choose to see all recent tweets. As you can see in the image below, when searching for #smallbizfunding, the only two options under “more” now are Periscopes and News, but we do have “Top” (shown immediately below) and “Latest” (second image below).
To get to at least some of the existing tweets, instead of clicking “more” and choosing “Tweets”, click “Latest”. Here is an example of what that search shows:
Perhaps that is what they hope this change will bring. I doubt their algorithm is going to be better at knowing what image is most compelling than we are, but it is what it is.Twitter has changed where to see all recent tweets and historical tweets.Click To Tweet
Why This Makes BuzzSumo More Valuable
Now that we can see even less in Twitter search, we must rely more heavily on other tools. Chief among these is BuzzSumo. Even their free accounts will allow you to do a limited number of searches each day. This is a search by URL for 7 Ways to Improve Your Business Cash Flow on Lifehack.org.
This is a new post, so you can compare this image to the actual search on BuzzSumo to see how they increase. By using BuzzSumo, you can tell whether a post is being shared organically or most of the shares are on one platform (usually due to paid promotions on Facebook although it can also be done on Twitter and LinkedIn).
While something may go viral on any network, excellent content should also have shares on the other networks.
Now, click on “View Shares” and you can see who shared that URL. In addition to the person’s Twitter account, BuzzSumo shows you these stats:
You can immediately see how influential each person who shares your content or content related to your niche is, how strong their individual website is, and how many followers they have on Twitter.Use Influencer information from @BuzzSumo to develop relationships with the influencers important to your business. Click To Tweet
You can click on the image above or the links in this post to better view the power of BuzzSumo. Remember, you only have a limited number of searches per day unless you upgrade to a Pro account, so use them wisely. Look now while you know what to view.
Why This Makes ViralContentBee More Valuable
As influencers, we collaborate with other influencers. The easiest way to connect with us and get on our radar is to use ViralContentBee (VCB). It is totally free to use. You share content for us to earn credits to ask us to share content for you.
Whenever I share content for someone new on VCB, I follow them on Twitter. That is their invitation to follow me back and interact. Here’s a tip for building relationships:When tweeting to influencers, say something of substance so that we are encouraged to reply to you! Click To Tweet
This holds true wherever you reach out. Don’t ask “how are you”. Many of us are introverts who hate that question because we know most people don’t really want to know. Tell us why you followed us or want to connect with us. Ask an intelligent question. Make an insightful comment.
Open that door that invites a response instead of closing it with something like just “Thank You”. Thank you’s are nice, but they don’t continue the conversation.
Latest posts by Gail Gardner (see all)
- How to Find and Work With Influencers - February 19, 2017
- Twitter Changes Where to Find More Tweets; BuzzSumo and ViralContentBee More Important Now - January 27, 2017
- Top Challenges Facing U.S. Small Businesses in 2017 [Infographic] - January 19, 2017