It appears that responding in another post is the best solution. Chris Abraham has published a response post stating Integrity is inherent in earned media but not paid so consider this a response to his response.
Chris and most PR people are part of the traditional business world.
That world is diametrically opposed to the world people like me want to create.
Until now, only the big brands who could afford advertising and PR agencies and media coverage prospered. The majority of people only know about what they see in major media and even with the Internet, many of them STILL do not know about alternatives.
As Google continues to favor brands and eliminate choices and the media continues to favor Google as though there were no other search engine, big brands will have even more of a monopoly than they already do.
A tiny minority of people – many of them bloggers – can see a better way.
In our world view, we will favor and write about exceptional people and companies that have high moral standards and believe in quality.
ACTIONS TO TAKE
- Ignore big brands and take every penny away from them that we possibly can and spend that money instead with local businesses. This will increase local cashflow, support communities and increase jobs.
- Educate our readers, friends, family, co-workers – anyone and everyone we know – on how the Wal-Mart philosophy of life favored by multi-national corporations has destroyed our economies and taken away living wages.
- Teach them how to use OTHER search engines and alternatives to Google.
- Find CSAs (consumer supported agriculture) and farmer’s markets to buy from and support and tell everyone we know.
- Collaborate with other bloggers to raise awareness of issues including food rights and the truth about the economy and to support good causes and excellent businesses in our communities.
We CAN make a huge difference. There are buy local movements springing up everywhere and they need our assistance. Take your blogging and social media skills and create a geo-targeted blog to support your own community.
Image Credit: PottMerc Click the image or this link to their Buy Local Success Story: After just one month, the “Buy Local” campaign in downtown Pottstown is proving that people coming together for a common cause can make a difference.
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