Social Media Buzz Surrounding Brit Awards Brand Fallout Over Adele Speech ~ Future of Engagement

How Brands can deal with challenges as they occur.

In this Future of Engagement episode, Murray Newlands looks at how Adele and the Brit Awards responded to the flak they received for the controversy, and examines the social media buzz about it across social networks.

This episode discusses how to handle potentially brand damaging mistakes – especially when they occur during a big International event with lots of media coverage involving celebrities. [Read more...]

Twitter Search Engine: How to Use FeelTipTop to Refine Twitter Searches for Targeted Replies

Feel Tip Top Twitter Search Engine

Click Image to go to Feel Tip Top Twitter Search Engine

I recently wrote about How to Increase Conversions By Sharing Pillar Content When Your Audience is Most Receptive and mentioned using the semantic Twitter search engine FeelTipTop and a unique Twitter alert search and respond app iTweetLive.

By using TipTop first to see typical search results for any given keyword phrase you can fine tune what you set up in iTweetLive and greatly reduce the amount of time you’ll spend weeding out searches that were either too general or have too many other meanings.

It is faster to fine-tune your searches first than to
manually review and delete those that did not work later.

iTweetLive Example Setup:

It is often easier to understand when you see a real life example – and understanding is a faster way to be productive with a new tool than trial and error – and that gets you results much faster. [Read more...]

What If There Was an Easy Way to Get Your Tweets Retweeted? There Is – And It is Fast and Free

JustRetweet Logo

JustRetweet ~ The Retweeting Site for Influential Bloggers- CLICK THIS IMAGE to GO TO JUSTRETWEET.COM

Why Use JustRetweet?

What if you could share just your most important links with influencers you don’t even know yet and have them retweet them to their 1000s or tens of thousands of Twitter followers? You can.

Join us at JustRetweet.com where it is fast and easy to share what we would most like to have retweeted.

Using JustRetweet is the easiest how to get retweeted method.

[Read more...]

Are YOUR 2012 Small Business Goals All Wrong?

Click image to read Why 97% of Prospects Have the WRONG GOALS

Click image to read Why 97% of Prospects Have the WRONG GOALS

Are YOUR small business goals
ineffective or downright useless?

I hope not – but I see this over and over again. Business owners are sold all the wrong goals by people who make a living doing what is easy instead of what actually works.

Probably the majority of agencies and consultants offering services that provide little benefit – if any – to your business really don’t know any better. Others are simply more concerned with making a living than they are with your results.

Examples of Bad Business Goals: [Read more...]

Quantity Equals Failure. Success Focuses on Quality!

Quality not quantityThis is one of the most important revelations I’ve had since I started blogging and it applies to everything we do:

Quantity is NOT necessary!

Focusing on quantity is the reason that the Internet is littered with useless blogs and Web sites created by people desperate to make money online.

Having multiple blogs seems like a good idea when you first start blogging because a blog needs to give the audience what they want and ONLY what they want as much as possible.

It doesn’t work though because [Read more...]