How Brands can deal with challenges as they occur.
In this Future of Engagement episode, Murray Newlands looks at how Adele and the Brit Awards responded to the flak they received for the controversy, and examines the social media buzz about it across social networks.
This episode discusses how to handle potentially brand damaging mistakes – especially when they occur during a big International event with lots of media coverage involving celebrities. [Read more...]



This is one of the most important revelations I’ve had since I started blogging and it applies to everything we do:






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