Future of Engagement: Tom Foremski of Silicon Valley Watcher Interview on PR and Relationships

In this episode of Future of Engagement, Influence People CEO and Founder Murray Newlands interviews Tom Foremski, a journalist who used to write for the Financial Times and now is the owner of the Silicon Valley Watcher.

Before the Internet and the explosion of online publishing, successful journalists and PR men and women spent their careers building up lists of media contacts.

With the decentralization of media, coupled with search engines like Google punishing sites with duplicate content, these contact lists are becoming less valuable.

Online media outlets are less willing to syndicate columns and articles because they will be punished in search engine results, and many times, articles that could be published in every newspaper in the country simply don’t work well with the super-focused niche markets of today’s online media.

Tom writes primarily about Silicon Valley Business Trends and is the author of the book In My Humble Opinion: Notes from a Silicon Valley Watcher. You can find him on Twitter @tomforemski and on Facebook at facebook.com/tom.foremski.

Future of Engagement is a web series shot and produced in San Francisco, California, the heart of the global tech industry. The weekly series gives you the information—and the gossip—you need to know to keep you up-to-date with social engagement.

Comments

  1. Good points by the interviewer. It comes down to content and being unique. Unfrotunately too many of us aren’t. I think he’s exaggerating the point of not using his email a bit, as most of us still addicted to our smartphones email-checking.

    • Hi Stan,

      Too many are focusing on quantity instead of quality when quality works better. I don’t believe Tom is exaggerating a bit. When you are well known on the level that he is email is almost useless. Until recently I just didn’t check mine because the people I needed to interact with know how to reach me live. Email just piles up to unmanageable levels and so many emails do not get through that it is not an effective method of communication unless you have a secondary channel you use to confirm receipt.

  2. If google punishes for duplicate content of articles which are genuine press release it is a bit harsh if you ask me.

  3. The information you have provided here is a great benefit and social media has made this possible.
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  4. I don’t really know Tom Foremski that very well but I’ve heard a lot of great things about him in the field of social media.

  5. Online media is becoming more niche fused lately and traditional newspapers are slowly dying. The issue of duplicate content plays into that but its not the only issue here.

  6. spicyoffers says:

    Yeah, I knew about Tom Foremski. He is very experience man in media. I like watching interview video about him
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  7. I have been always fan of Tom Foremski because of his straight and simple thoughts about the business trends. and thanks to you, for showing us his thoughts and expressions with the help of future engagements series.

  8. Duplicate content on a site is very bad.because google punish site with duplicate content.yah that’s true if your duplicate contents article is published somewhere it will bad impact on your site.
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  9. Thank you very much for your information! I think in the future, social network will take the main role because people are more and more interact with others through social network.
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  10. It is nice to hear tips and marketing experiences from experts and knowledgable in internet marketing. I enjoy watching the video.

  11. Andrea Hypno
    Twitter:
    says:

    The duplicated content issue will probably also affect blog directories and rss directories right? Or not given that they usually publish just an extract of the posts? Now let me have a look at the video. :)
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  12. Great video :D
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