Businesses have access to a new Twitter search tool that allows them to do real time semantic research into holiday purchases.
While a little late for this year’s peak holiday shopping season, what the results reflect can be used for positioning offerings to match what consumers are most interested in. This allows ecommerce stores and affiliate marketers to prioritize what they choose to promote and which pages of their sites to optimize first.
Imagine being able to find out what gifts are most popular before you decide which products to feature in your newsletter, on your blog, or to share across Social Networks? Now you can.
This concept may seem a little confusing at first so please keep reading as I explain the benefits through some specific examples of how to apply the information you can obtain using this tool.
This is a multi-step process that will become easier as you use it. Here are the steps:
- Identify a trend or interest related to your products or services
- Select products that matches that trend
- Write a blog post related to that trend using the strongest keyword phrase and anchor text
- Use the Zemanta browser plugin to suggest that post to other bloggers during the peak trend time
- Reply to Tweets expressing an interest using su.pr to include a link to your new post
- Share your post across Social Networks.
Here are some ideas for ecommerce stores, businesses, bloggers and affiliate marketers using a screen shot of TipTop’s Holiday Search Tool showing the Top 50 Gifts for the 2009 Holiday Season:
This image shows results for an advanced search for words related to holiday shopping plus the word in the list. The top listing is for phone and we all know that phones are a popular gift item.
If you belonged to the gift affiliate program I manage for Executive Gift Shoppe’s personalized gifts you could use that information to generate sales by matching your posts and Tweets to what consumers are most interested in just as their interest is peaking.
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Using our list above, we have completed Step 1: identifying a trend: cell phones.
Step 2 is to select products that match that trend. People who buy or receive cell phones will need accessories and carrying cases. Our affiliates could position posts in front of that impending demand offering cell phone related products like these:
- Executive Briefcases with cell phone compartments
- Leather Waist Bag with phone pocket
- Use the search on their site to locate others
Step 3 is to write a blog post. Blog posts are a great way to increase visibility during key times – and the shopping holiday season is especially important to many businesses. What you choose to write about during any peak buying season can greatly increase incoming links, visibility and sales.
Step 4: If you use the Zemanta browser plugin, each post you write is suggested to other bloggers. By publishing new time-sensitive posts when interest is highest, more bloggers will see them and can include a backlink to your post with one click.
Step 5: Click on the word cell phone on the Top 50 Gifts page and you will be taken to the Twitter results for all the phone related Tweets. This page takes a while to load because TipTop is generating the latest results live.
You can modify the search with the filters shown at the top of the page or by changing the search shown in the Search Twitter for anything box and clicking TipTop to generate new results based on your changes.
The green left column shows Tip Tweets, the red column is piTs Tweets, and the lower blue section shows other Tweets. Tips and pits are defined in the TipTop FAQs:
“Tips are the messages that express something positive about the search term, like a favorable comment about the person’s new cell phone. piTs express a negative sentiment related to the search term, such as a warning not to go see an awful movie. Both Tips and piTs are useful in helping you make everyday decisions.”
The yellow Related Content column allows you to change the timeframe you’re searching.
NOTE: Because of the complexity of languages and the multiple meanings of many common words you will see that many of the Tweets are not going to be relevant to your research. Disregard those and focus on those that ARE relevant.
Step 6: You may find Tweets you can reply to or from Twitter users who may be interested in your new post; sometimes you won’t. Even if you don’t, the research will still give you ideas for posts that will have strong potential audiences. You can also hone in on the optimum times for promoting seasonal products. Share your targeted post with those who have recently Tweeted about that topic and across Social Networks.
You can read more details in the Press Release about the new Tip Top 2009 Holiday Search Special.
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