Research is the backbone of any strategy, no matter what business your company is in. A strategy has to be coherent and of sound mind, clearly marking out to employees and investors the goals and how to achieve them. Though there are many fields of research, the online variety is one that has been gaining pace and reliability.
The Internet is open to all. Taking advantage of this as a director of a business is paramount, for here you can find partners, competitors and the latest strategies and developments just by using a search engine well. You should search for everything that you need to know as a company director.
To further define your company’s strategy, observing the behavior of competitors online is surprisingly easy. The Internet has an ever-increasing influence on today, one which marketing professionals have come to take advantage of. You can see what current promotions a competitor has running on their website or on social media, possibly indicating a trend that you weren’t aware of.
If you’re in retail, it’s very easy to compare your prices to that of a competitor and you might want to match, or beat, them. Perhaps you’re selling the same products at a similar price but a competitor is more successful. One reason for this might be your search engine ranking. If a customer is looking for a product or service and types this into a search engine and a competitor is listed higher up in the rankings than you are, then it is worth considering investing more in SEO, especially as there is year-on-year growth in purchasing online.
Lastly, compare the layout, presentation, ease-of-use and content of a competitor’s website to check that you’re not falling behind in any of those areas in terms of quality or if you are not up to date.
Just as your company has a website, so do the others. The companies that you might be interested in partnering with are probably those that rank higher on search engines. Generally speaking, this indicates success as well as an awareness of the Internet’s importance, due to them having utilized search engine optimization (SEO) to achieve such a high listing. Not only will they have a client/customer base, but they’ll probably be able to share their knowledge with you about Internet marketing, if they wish to go into a partnership with you, that is. When you’re looking for a potential business partner, consider performing a company director search. This can help you to identify successful companies.
Any business’ strategy should be keeping up with the times, so always stay up to date on changes in SEO. Increase your Internet-oriented approach to sales, but don’t neglect the more traditional ways while doing so. As a company director, you should always be searching for potential partners to work with and keeping an eye for business opportunities, not to mention watching competitors and learning as much as you can from their strategies. Then you can draw some of their market share in your direction.
Image by Official GDC,
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