Constant technological advancements are making it necessary for businesses to implement strategies to become prominent on the internet.
An optimized website is definitely a critical component in the development of a comprehensive online branding and marketing strategy. But due to the world economy’s competitive nature, you have to do more.
One way to effectively build your business brand awareness. Do this by giving your target audience useful and relevant content through consistent blogging.
For small businesses, blogging is an inexpensive way of driving traffic to their websites, enhancing inbound marketing efforts and attracting more customers that are informed. In fact, just about 80 percent of businesses are already using blogging as a marketing strategy for acquiring new business.
A further 82 percent of businesses say that blogging has become a critical component in how they do business. Here are three reasons why you should be taking blogging seriously.
1. A Cost-Efficient Content Marketing Strategy
Generally, content marketing is a strategy that takes into account various types of content, both online and offline. This means taking into consideration both traditional and digital formats such as a TV ad and supporting it with a Facebook page, Facebook ads, or hashtag. It could also mean developing your content-driven website and promoting it using events, billboards, or a media launch.
How much would it cost you to have that magazine/TV ad or billboard done – calculate professional fees, hours spent, logistics and media space buying? Now, compare the figures to maintaining a free WordPress blog and your content team.
Next, factor in the number of random people who see your traditional ads, vs. the number of targeted individuals who find your blog via social media or Google.
2. Your Posts are Accessible 24/7
Many users online have the habit of bookmarking a blog post so they can read it later. Alternatively, they will Google a product or brand very early in the morning and end up at someone’s blog. As long as you have a reliable server, you can be sure that your blog posts are always available for your readers.
Billboards and 30-second ads are only available for short bursts of time; therefore, giving you a small window to convince potential customers to buy. On the other hand, your blog is accessible whenever a customer needs it, and from anywhere in the world. Even posts you created three months ago still have a chance at generating traffic and inquiries. The more you blog, the more chances your website has of attracting your target audience.
3. Your Blog Helps Customers When Buying
As a customer yourself, you probably rely on blog reviews, like this Swagbucks review – Ultimate Guide To Making Money With Swagbucks, when making a purchase. In addition, you also carry out thorough research about a product, a company or person you would like to do business with. In fact, blogs are the 5th most trusted source for information, while 70 percent of customers use blogs to learn more about a business.
This means that you are providing all the answers your target market could have on your blog. The best blog is designed to address these main points and lead readers into your sales process in a subtle way. After all, whether your blogging effort leads to a purchase or not, you have helped your reader understand and know about their choices. Helping other people make a decision is a noble reason you should be blogging right now.
Blogging For Your Business
Blogging is a huge deal. Commit to it, answer FAQs, entertain, inform, inspire, and dedicate resources to the process, and it will add value to your business and professional growth.
Ravi Kumar Gupta
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