You have just created an awesome little video. A promotion that isn’t too promotional. A teaser that entertains and raises curiosity.
But now what? Here are five crucial places to post your video.
First, get that video up on YouTube.
That is a no-brainer that you have probably already thought of. Even if you don’t promote the YouTube URL, chances are that somebody will see it there.
Plus YouTube gives you the chance to use their embed code to display the video elsewhere, such as…
Where Else to Upload Videos
Did you also think of uploading your videos to:
See Movavi’s Where to Upload Videos and SimpleVlogging Tips 25 Video Hosts for more details. Not clear on how videos get hosted? Watch this very short video What is a Video Host from Jendi at Simple Vlogging Tips:
Post it on a non-sales page.
This is a page on your website that does not offer anything to sell, but is simply there for information. Perhaps it offers some tips, perhaps it discusses the philosophical questions related to the topic of the video.
The reason you want to post it to a non-sales page is because this page is easy to share in social bookmarking and social networking websites. Not everyone will want to pass along your sales page; an information page if so much more pass-on-able.
Post it on your sales page…
because some people will have no problem passing around a sales page, especially if there is some really cool content on it. The video makes your sales page more interesting and share-worthy.
It might also entice more people to actually read the page and become leads or prospects. By way of example, I posted one at : http://www.seo-writer.com/freelance/fiction-writer.html .
Include it in a blog post.
Why bother placing it in a blog post if it is already on an information page? Because blog posts are shared sometimes in wholly different ways. Through RSS, the content is spread and regular readers will find it. And it will increase engagement. It can be submitted to certain social websites specific for blogs, as well as to blog carnivals. And let’s face it – you’ve put a lot of effort into creating your masterpiece, so the more channels you can use to spread it around, the better.
Share it with bloggers.
Depending on the nature of the video, it could be of great interest to bloggers. You have to think carefully about what niches might be interested. A video is a great way to enhance a blog post, and some bloggers would value a suggestion if it is a good fit for what they are blogging about.
Now you have an awesome video, and an awesome video promotion program. Do this with several unique video ideas and you will start to see your website being shared and visited more over time.
Of course, I might be missing a few great opportunities, so please leave a comment if you have some great ideas that I have overlooked.
Thanks to David Leonhardt for these tips. David runs The Happy Guy Marketing, where website-promotion is always a creative process. Follow him on Twitter at @Amabaie.
Want more video marketing ideas? See these related posts:
- Viral Marketing: Using Viral Social Media to Create Viral Content ~ Drive Actions, Conversions, CrowdFunding
- Video Creation: Essential in the Work Place
- Skype for Business: Using Skype Video Conferencing
- How YouTube Can Be Used for Viral Marketing
- YouTube’s New Video Creation Marketplace Offers New Opportunities for Video Creators to Make Money