If You Still Think You Can Ignore Video, This Post is NOT For You

It’s no secret that video has a magical effect on your viewers and customers. You already know that all of the top businesses out there are using video! The most successful businesses have proved that video is what captures the attention and makes that sale!

DIY video marketing videomakerfxgreen

And it’s no secret that video can make buyers from visitors up to 3x more then not having a video! If you have an offline business and you want to generate leads and more sales online then you need a video! [Read more…]

Making a Web Video: The First Timer Experience ~ Round the Island Race

Get 3 mos free access to easy video editing online

Create Amazing Videos ~ Click image for WeVideo_Sony

Video is fueling the growth of the internet; however, it is a lot more labour intensive to produce than writing text.  A minute or two of web-grade video footage can take an hour or more of shooting to produce. TV quality productions can take even longer.

My own baptism of fire in to online video production came a few weeks ago.  As a company we have a “video guy”; however, he was on holiday during our filming opportunity, so I was dispatched in his place. I hadn’t picked up a camera in years, and even then my experience came mostly from filming holiday videos on a low-tech 1990’s video 8 camcorder.

Round The Island Race 2013

[Read more…]

How Videos Can Enhance Business Training And More

Example of a training video any business should use.

Training videos are used by just about every industry and for just about every purpose.  In-person training can be expensive and time consuming; a video requires just a few minutes to do the same job.  You can trust that your training video will be the same each time it’s played and that it will always cover the necessary information.

Making videos a part of your company’s training course

You can use videos in several ways.  You’ve probably seen videos used for: [Read more…]

Awesome Video! Now What? Where Besides YouTube to Upload Videos

You have just created an awesome little video. A promotion that isn’t too promotional. A teaser that entertains and raises curiosity.

But now what? Here are five crucial places to post your video.

Where will you post your videos?

  • First, get that video up on YouTube.

That is a no-brainer that you have probably already thought of. Even if you don’t promote the YouTube URL, chances are that somebody will see it there.

If you do want to promote the YouTube URL directly and you need a little boost, you might try using some of the social sharing co-op services that I have reviewed here and here.

Plus YouTube gives you the chance to use their embed code to display the video elsewhere, such as…

Where Else to Upload Videos

Did you also think of uploading your videos to:

See Movavi’s Where to Upload Videos and SimpleVlogging Tips 25 Video Hosts for more details. Not clear on how videos get hosted? Watch this very short video What is Video Hosting from Jendi at Simple Vlogging Tips:

  • Post it on a non-sales page.

This is a page on your website that does not offer anything to sell, but is simply there for information. Perhaps it offers some tips, perhaps it discusses the philosophical questions related to the topic of the video.

The reason you want to post it to a non-sales page is because this page is easy to share in social bookmarking and social networking websites. Not everyone will want to pass along your sales page; an information page if so much more pass-on-able.

  • Post it on your sales page…

because some people will have no problem passing around a sales page, especially if there is some really cool content on it. The video makes your sales page more interesting and share-worthy.

It might also entice more people to actually read the page and become leads or prospects. By way of example, I posted one at : http://www.seo-writer.com/freelance/fiction-writer.html .

  • Include it in a blog post.

Why bother placing it in a blog post if it is already on an information page? Because blog posts are shared sometimes in wholly different ways. Through RSS, the content is spread and regular readers will find it. And it will increase engagement. It can be submitted to certain social websites specific for blogs, as well as to blog carnivals. And let’s face it – you’ve put a lot of effort into creating your masterpiece, so the more channels you can use to spread it around, the better.

  • Share it with bloggers.

Depending on the nature of the video, it could be of great interest to bloggers. You have to think carefully about what niches might be interested. A video is a great way to enhance a blog post, and some bloggers would value a suggestion if it is a good fit for what they are blogging about.

Now you have an awesome video, and an awesome video promotion program. Do this with several unique video ideas and you will start to see your website being shared and visited more over time.

Of course, I might be missing a few great opportunities, so please leave a comment if you have some great ideas that I have overlooked.

Thanks to David Leonhardt for these tips. David runs The Happy Guy Marketing, where website-promotion is always a creative process. Follow him on Twitter at @Amabaie.

Want more video marketing ideas? See these related posts:

YouTube Offers Long Form Content and Advertiser Opportunities

YouTube announced marketplace during Vidcon 2012

Click image to read about YouTube’s Video Creation Marketplace

YouTube has become something of a global phenomenon. Once the preserve of cat videos and people doing dumb things with firecrackers, the emergence of lower cost video production technology has allowed creative people to exploit the platform for their own ends.

More importantly, the creation of an audience has allowed these creators to extract an income from their work by collaborating with commercial partners and advertisers. This brings with it a great opportunity for advertisers, such as the company I work, The Watch Hut, to partner with these newly unleashed creatives.

TV – Is it where it’s at any more?

TV still has big name appointment-to-view, must see programming. No one can doubt the potential to create water-cooler moments of an episode of American Idol, or the new Kevin Bacon fronted series The Following for instance.

But, the web is beginning to throw out similar formats of its own, and many of the ad-funded versions are using YouTube for its ubiquitous distribution.

American Idol in particular is a great example, as Simon Cowell’s new venture is an online experience. It allows people in 26 different countries to upload their auditions online.

Whilst this offers a mix of interactions and the opportunity for advertisers to target, it is less of a passive “lean back” experience consisting of a number of short clips

The development of online video towards the standard 22/46 minute TV format however is continuing apace.

Jamie Oliver

Jamie Oliver is that star of a new YouTube channel

One of the more recent examples has been the British chef Jamie Oliver. He has recently begun offering his own show on the platform. The free-form and variable length cooking show is airing (if that is the right word) roughly once per month and forms the core of a channel of cooking tips from both Oliver and his less famous cohorts.

Subscriptions to his channel currently number over 200,000 with recorded views adding around 60,000 viewers for the first show of the series.

The numbers may seem small, but they are growing.

Indeed the YouTube channel subscriber numbers have already surpassed the average weekly reach of specialist channels such as the UK based Scripps-owned satellite network The Travel Channel, despite that channel being available in around 13 million UK living rooms.

What’s more, these will be delivered to Internet connected, relatively technical households who have made the decision to actively seek out the programming – rather than passively channel surfing.

Advertising Opportunities

With a mix of pre-roll, mid-show and on page advertising, there are a number of opportunities. One important development removes the gamble of TV advertising by only charging the advertiser if the ad is watched in full or for more than 30 seconds.

As the user actively has to select to skip the advert, it is possible for an advertiser to make an impact in the first 5 seconds of the ad.

If the ad is memorable, then it will build brand
without YouTube making a charge.

Other options allow the viewer to opt out of mid-roll advertisements in return for selecting an ad to be played in full. Again, this cements the brand in the mind of the viewer.

Google’s vision for YouTube is aiming for more celebrities and long form content. We’ve seen what is in it for the advertiser; but, what is in it for the content producer?

The answer seems to be significant amounts of cash.

The UK edition of Wired magazine recently ran an article on London based music interview channel SBTV. The network of YouTube channels SB.TV’s revenues in 2011 were £110,000.

Income from YouTube was worth £200,000 from January 2012 to October 2012. In addition, the company, started by Jamal Edwards, has secured deals with high-profile clients including Adidas, Nike and Sony.

With connected TV’s using Hulu and BBC Iplayer acting as a Trojan horse to the living room for the bundled YouTube apps, and the increasing presence of the second screen in the form of phones and tablets, it looks that the future of video content looks increasingly online rather than over the air.