Are You Ready for BYOD?

38% of U.S. CIOs support BYOD; 82% of companies allow some personal devices

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The Case for Bringing Your Own Device

Achieving a sense of work-life balance is important for workers, but it’s also in the interest of employers. According to a study by recruitment firm Michael Page, 90% of HR leaders are prioritising employee happiness and 81% of the companies polled looked for ways to help staff achieve a healthy work-life balance.

When it comes to finding that all-important work-life balance,
BYOD plays a key role.

[Read more...]

Traditional Advertising Strategies that Still Hold True in the Digital Age

Law at Deakin Uni - Tram Advertising

Law at Deakin Uni – Tram Advertising

The internet has revolutionized advertising in many ways. Never before has such a global audience been so easily accessible, and it’s easier than ever for small businesses to get their name out there through social media and website promotion.

Online advertising has risen 16 percent in 2013, and Google’s business department believes that 50 percent of all advertising will be online in the next 5 years. But it’s still a relatively small percentage of a company’s budget, and it’s had much less impact on the general state of company promotion than you might think.

Traditional Advertising

Traditional advertising is far from dead, and there’s no substitute for offline advertising such as billboards, television commercials, and print ads. What does that mean for small business? [Read more...]