Unfortunately, setting up some beautifully designed and quality-content-populated social media profiles doesn’t guarantee an immediate army of loyal followers. If it did, marketing wouldn’t exist and establishing brand awareness would be a simple as assigning a witty Twitter handle and occasionally retweeting an industry face.
Small business owners are regularly faced with the same dilemma; they want to utilise social media, but don’t know how to make the most out of their campaign or how to target their audience effectively. You could panic and enlist the help of an agency, but social is something that can be perfected over time with the right tools and a little gentle persistence.
It is possible to make your campaign perform on even the most modest of budgets using free analytics tools to determine when your audience are most likely to be interacting and which posts attract the most engagement. As well as monitoring success, I’ll also be highlighting tools you can use to determine unnatural competitor spikes and schedule posts at optimum times. [Read more...]