3 Important Considerations for Your Business Social Media

Whether your business is in the public eye, or you are just building it to the point where it shows up on Google results, the time is now to start better managing your social media presence.

Social media doesn’t manage itself, and if you are running your own business, you certainly don’t have the time to do it yourself.

Panic button on computer keyboard

See something negative in social or search? Don’t hit the panic button!

There are a lot of strategies to combat negative social media events. All of them occur on two fronts:

  • 1) the side of customer service
  • 2) the side of social media reparations.

We’ll talk a little bit about both.

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Social Media Management – It’s Role in Today’s Business World

Social media includes all the social networking sites where people of different ages, castes and creeds share things with a wide audience. At present, almost everyone is attached to one or more social networking sites. Social media also has great influence in today’s business world.

Social media’s role in a business

The social media networking sites such as Twitter, Instagram, Facebook, Pinterest, Tumblr, and YouTube help in the online promotion and marketing of any kind of business. They can help companies and businesses to raise brand awareness to the most prospective customers.

Social Media Tree

Apart from the promotion, marketing, and creating awareness about brands, social media can also act as a customer service scheme. [Read more…]

Social Media and Online Forex Trading

The impact of social media in various walks of life is a well-known fact. And the busy and lucrative forex trading is not immune to the charm exuded by social media. From being thought of as a traditional trading platform, solo investors now have turned to social media networks to get the best of market strategies right from the experts. [Read more…]

Social Media Analytics Tools to Make Your Campaign Work Harder #smm

Twitter Counter Stats for 3 mos for GrowMap

Example of TwitterCounter Stats showing growth @GrowMap for the last 3 months.

Unfortunately, setting up some beautifully designed and quality-content-populated social media profiles doesn’t guarantee an immediate army of loyal followers. If it did, marketing wouldn’t exist and establishing brand awareness would be a simple as assigning a witty Twitter handle and occasionally retweeting an industry face.

Small business owners are regularly faced with the same dilemma; they want to utilise social media, but don’t know how to make the most out of their campaign or how to target their audience effectively. You could panic and enlist the help of an agency, but social is something that can be perfected over time with the right tools and a little gentle persistence.

It is possible to make your campaign perform on even the most modest of budgets using free analytics tools to determine when your audience are most likely to be interacting and which posts attract the most engagement. As well as monitoring success, I’ll also be highlighting tools you can use to determine unnatural competitor spikes and schedule posts at optimum times. [Read more…]

Google Places Versus Google Local Plus; Which for Small Business?

Google Places versus Google Plus Local ~ Which For Small Business?  How to Easily Get Incoming Links from Authority Sites at GrowMap.com

Google has made local business listings very confusing for small businesses. Anyone who has a physical address and phone number they can use should have local listings.

Local listings are among the strongest and easiest to obtain of all incoming links. They make your business easier to find and improve your search engine listings for all searches.

Google Places or Google Local Plus

Since Google will send you the most traffic and business we need to start with them. Amanda DiSilvestro has made this easier with this very comprehensive  Search Engine Watch post explaining [Read more…]