Vibrant images make the difference between your content getting seen and shared or ignored. If you want influencers with thousands of followers to notice what you share, you need big, bright colors and unique visual content.
In order to get readers or customers, you first must get their attention. Text alone won’t do it. Images that are boring stock photos won’t either. What works for a corporate brochure is too boring to grab attention on social media.
Every piece of content you create needs at least one compelling image. It doesn’t hurt to also include a video, a SlideShare, or an infographic. Some long form content will contain a combination of these or even one of each!