Why Low Cost Focus Destroys Economies ~ Small Business Improves Standard of Living

Kaufman, TexasKaufman is one of those rare cities fortunate to still have a thriving downtown, small businesses and no Wal-Mart, Lowes, or Home Depot.

How long that happy circumstance will last and small businesses survive remains to be seen because it was through lucky circumstance and not local awareness that Wal-Mart has not yet built there.

They do have experience with what happens to small businesses when a multi-national corporation expands. Kaufman had three family owned pharmacies. Two have closed since CVS expanded. (To be fair, regional grocer Brookshires expanded too so CVS alone may not be responsible for the loss of two family pharmacies.

The way I understand it [Read more...]

PageRank, Google, Continue to Kill Jobs, Small Business and Blogs #smallbiz

Google bulldozing small busineses

Custom Image by NewHorizons123.com

“Our family run business has been
destroyed by Google’s animal updates
.

We too have disavowed twice all of the bad links and removed as many others as possible and still no recovery.

Now on the first page of Google for all of our keywords
sits Target, Walmart, Home Depot etc.

Small businesses like mine with better selection, price, customer service etc. have been pushed back to page 2 or 3 and forced to spend more on AdWords to try to hang on. We desperately trying to stay in business now with our organic traffic down 80%.

Something needs to change and I hope soon. Great article Sugarrae I loved it!” ~ Steve January 30, 2014 at 6:42 pm in WebProNews

NOTE: This was one of 62 comments that were originally in the version of Sugar Rae’s post Google Propaganda, SEO and Why Marketers Need to Wake Up when I captured the two used in this post.

WebProNews has since DELETED those comments.
WHY? Too compelling? The public deserves to
know how small businesses are being affected.

Day after day more small businesses are laid to waste, barely hanging on, having to let their employees go or even close their doors in the path of Google’s relentless quest to favor big brands. [Read more...]

Can Small Businesses Gain From Using B2B Marketing Software?

B2B Marketing Software funnel

B2B Marketing Software shows marketing effectiveness so you can improve it.

Small businesses are the backbone of the American economy. There are approximately 28 million small businesses in the country, most of them being owned by self-employed workers. Since 1995, 65% of the new jobs that were filled were created by small business owners. The average annual sales that non-employer small businesses generate is $44,000, according to Forbes.

Clearly, the average revenues small businesses yield each year isn’t a lot. To some it might not seem like enough money for small business owners to pay themselves, let alone have enough money to pay for marketing. However, if small business owners expect to achieve success, they have to find ways to hurdle over these and other typical challenges. [Read more...]

Upgrading Your Accounting System? 5 Things You Need to Do First

Many businesses who use accounting software believe they are reaping benefits, but what they don’t see is the abundance of issues that are growing larger every day. Generally, it is outdated software programs that cause such issues, meaning an update to a software program needs to take place on a regular basis.

Four of the more common problems endured by businesses using accounting software include: [Read more...]

Tips for Marketing Your Small Business on Facebook

In 2012, Facebook changed its algorithm and this made it more difficult for small businesses to expand their organic reach on the social media site.  Posts that used to easily reach fans are not getting nearly as many views so business owners need to get creative in how they market their brand and they need to shift their focus to quality over quantity when it comes to how many likes a post gets.  Each post must multitask and work to explain your brand and why it is great at the same time. [Read more...]