In 2012, Facebook changed its algorithm and this made it more difficult for small businesses to expand their organic reach on the social media site. Posts that used to easily reach fans are not getting nearly as many views so business owners need to get creative in how they market their brand and they need to shift their focus to quality over quantity when it comes to how many likes a post gets. Each post must multitask and work to explain your brand and why it is great at the same time. [Read more...]
When you run an online shop that sells specialty goods, crafts, or services, you may occasionally have chances to take your business into the real world.
Whether it’s selling quick sketches at an anime convention, specialty cookies at a farmer’s market, or handspun glow-in-the-dark yarn at a fiber festival, you want to make the most of these opportunities.
There are a few things you’ll want to do [Read more...]
The more loyal your readers are the worse your bounce rate will be. Why? Because they already read your previous posts and are less likely to click on more pages. (Bounce rate is usually defined as only reading one page.)
The entire concept of bounce rate as defined makes little sense. If you write a comprehensive post about what someone wants to read, they have no need to go to another page. So the better you target your pages, the worse your bounce rate will be. You CAN do something about it. [Read more...]