Online and Offline Marketing: Rounding Out Your Strategy

Online Marketing presentation

Online and Offline Marketing

When you’re trying to decide how to really take your start-up to the next level, advertising can easily be your biggest concern:

  • How much do you spend?
  • What will guarantee the best return?
  • What do people really pay attention to?

Advertising experts usually suggest 7% of your projected sales should go to ad campaigns and promotions, but when you factor in variables like cost of transaction, rent, and geographic location, the budget formula can be much more complicated.

And then, of course, there’s deciding how much of your advertising should be online and how much should be offline. [Read more...]

How to Use Stickers to Make Businesses Popular in Untraditional Ways

Even though we focus on online marketing, that does NOT mean that offline promotions are not essential. In this guest post, Jawad Latif shares with us how businesses could be using stickers to raise awareness and increase sales.

Using bumper stickers to promote your business

Custom Bumper Stickers

When competition is high and the economy is challenging, organizations and businesses have to adopt new and different marketing and advertising strategies.

While most people think of stickers as being for children and simply laugh off the idea of marketing your business with printed stickers, savvy businesses find creative ways to use them. [Read more...]

Google Trends: Surviving Google for Small Business

This is a guest post by Alexander Puschilov at Rankpanel who shares some unique insights into Google Trends.

Less search more service

I think it was hard not to notice the creeping, and sometimes blatant change that Google is undergoing. Driven by the changes in the online ecosystem and Wall Street pressure for more growth, in an already insanely profitable and growing business, Google had to adjust its business model. No question about it.

As Google is still the prime driver for traffic with no change in sight these profound changes are important for most of us.

Less search more services

Have you noticed the new black header? Right where previously all the different search options were located? Of course you have.

Have you noticed [Read more...]

Gushcloud CrowdSourced Marketing Services Platform: Small Business Rewards for Consumers

Gushcloud Crowdsourced Marketing Platform allows small businesses to encourage consumers to share their products and services. Every consumer wants to easily find the quality
products and services they want and need. 

Every small business needs a way to get
visibility for their products and services. 

The Gushcloud Crowdsource Marketing Platform
created by Vincent Ha is the solution we all need:

a way to bring buyers and sellers together
that rewards both for using it.

In this Future of Publishing episode, VigLink CEO Oliver Roup interviews Ha about why businesses might want to crowdsource their marketing efforts by using Gushcloud marketing services. [Read more...]

Gushcloud and UBL Small Business Marketing Blog Outreach Blogging Contest Announced #SMBContest

Blog your best small business marketing
advice for a chance to win big!”

Details on how to enter will be linked in this space soon.

We are proud to announce the Gushcloud and UBL Small Business Marketing Blog Outreach Blogging Contest – the first annual blogging contest in support of Small Businesses.

Largest cash prizes ever offered in a blogging contest of this kind.
Starting cash prize total is $5200 - $1650 higher than the final cash
prize offered in the CommentLuv FamousBloggers contest.

Current Cash Prizes $6250

Important Contest Dates:

  • Contest announced: April 1, 2012 (and NO the huge cash prize we will have is NOT an April Fool’s prank!)
  • Contest Start: April 15, 2012
  • Promotion Period: April 15-May 31, 2012
  • Judging: June 1 – June 14, 2012
  • Winners Announced: June 15, 2012

Interest in both co-founding and sponsoring this contest is so high that we have too many sponsors already to list in this post. So tonight, I am announcing the contest and introducing you to our two title sponsors:Gushcloud Logo

Gushcloud is the power to move anyone to action. Built as a crowdsourcing platform, businesses can post tasks that consumers can complete on for a reward. These tasks include word-of-mouth marketing, blogging, surveys, downloading applications, completing trackable actions on apps and websites and more.

Participating bloggers will receive $50 in Gushcloud credits for the purpose of creating a task on Gushcloud to promote their own blog or a good cause. [Subject to availability.]

Gushcloud has not yet launched in the U.S. and anticipates a mid-May launch which is perfectly timed for the announcement of the winners.

UBL Logo

My regular readers know that I have been using and recommending the services of Universal Business Listing (UBL) for over three years now.

UBL is simply the most efficient, effective way to get listed in all the major local search directories, niche directories, and major databases including InfoUSA, Acsiom and D&B that feed GPS systems, smart phones, and other handheld devices.

[Read more...]