Marketing Strategy for Small Businesses with Gail Gardner @Growmap #VCBuzz

#VCBuzz Twitter Chat June 24, 2014 with Gail Gardner discutting Marketing Strategy for Small Business

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Please join me today as we discuss Marketing Strategy for Small Business on the weekly #VCBuzz Twitter Chat. See the questions we’ll be discussing on the ViralContentBuzz blog.

If you haven’t participated in a chat before, it is easy. Simply put #VCBuzz in the search box on Twitter or easier still, go to this link on TWChat and click sign in.

TWChat makes it easier to follow a Twitter chat by putting the moderator’s questions in the right column and all of the tweets in the left column.

I hope you will join in and ask your questions about how to create a marketing strategy for your own business. [Read more…]

Online and Offline Marketing: Rounding Out Your Strategy

Online Marketing presentation

Online and Offline Marketing

When you’re trying to decide how to really take your start-up to the next level, advertising can easily be your biggest concern:

  • How much do you spend?
  • What will guarantee the best return?
  • What do people really pay attention to?

Advertising experts usually suggest 7% of your projected sales should go to ad campaigns and promotions, but when you factor in variables like cost of transaction, rent, and geographic location, the budget formula can be much more complicated.

And then, of course, there’s deciding how much of your advertising should be online and how much should be offline. [Read more…]

How to Use Stickers to Make Businesses Popular in Untraditional Ways

Even though we focus on online marketing, that does NOT mean that offline promotions are not essential. In this guest post, Jawad Latif shares with us how businesses could be using stickers to raise awareness and increase sales.

Using bumper stickers to promote your business

Custom Bumper Stickers

When competition is high and the economy is challenging, organizations and businesses have to adopt new and different marketing and advertising strategies.

While most people think of stickers as being for children and simply laugh off the idea of marketing your business with printed stickers, savvy businesses find creative ways to use them. [Read more…]

Google Trends: Surviving Google for Small Business

This is a guest post by Alexander Puschilov at Rankpanel who shares some unique insights into Google Trends.

Less search more service

I think it was hard not to notice the creeping, and sometimes blatant change that Google is undergoing. Driven by the changes in the online ecosystem and Wall Street pressure for more growth, in an already insanely profitable and growing business, Google had to adjust its business model. No question about it.

As Google is still the prime driver for traffic with no change in sight these profound changes are important for most of us.

Less search more services

Have you noticed the new black header? Right where previously all the different search options were located? Of course you have.

Have you noticed [Read more…]

Gushcloud CrowdSourced Marketing Services Platform: Small Business Rewards for Consumers

Gushcloud Crowdsourced Marketing Platform allows small businesses to encourage consumers to share their products and services. Every consumer wants to easily find the quality
products and services they want and need. 

Every small business needs a way to get
visibility for their products and services. 

The Gushcloud Crowdsource Marketing Platform
created by Vincent Ha is the solution we all need:

a way to bring buyers and sellers together
that rewards both for using it.

In this Future of Publishing episode, VigLink CEO Oliver Roup interviews Ha about why businesses might want to crowdsource their marketing efforts by using Gushcloud marketing services. [Read more…]