You know that to stay competitive in today’s marketplace you have to stay on top of newer trends like SEO and blogging, but some of the business tactics that pay off today are actually more old-fashioned. So much of what works well online is all about making valuable connections with people and for that, there’s still not much that beats meeting in person.
That makes conferences an extremely valuable tool for small businesses, but one that often comes with a pretty high price tag. Industry conferences bring the biggest concentration of the experts and influencers you want to know into one place, but if you’re going to stretch the budget to include all those travel and registration expenses, it better be worth it.
It can be worth it. You can make sure it is, but you have to do more than just show up. Here are five ways to make sure you get more out of each conference you attend: [Read more...]