The days of business cards and advertisements in the local newspaper are over. Nowadays, the internet is the only place you should promote your small business. And luckily for you, promoting your business online is often much more cost-effective than traditional marketing methods. Doing so also allows you to reach a wider audience much faster. Here are four ways to promote your small business online. Launch a Website This is the most obvious point on our list, but it’s essential to … [Read more...]
Google’s Biggest Search Algorithm Updates of 2016 [Gifographic]
All digital marketers and SEO professionals look forward to the yearly changes Google makes to its search algorithm. While Google announces some upgrades from the rooftops, others are low-key affairs that don’t garner much attention. Yet whether large or small, Google’s changes don’t impact marketers as drastically as they have in the past. Major Google Search Engine Algorithm Updates 2016 Among the major updates Google rolled out in 2016 were Panda, Penguin and Possum. Needless to say, … [Read more...]
Must Have SEO Toolbars and How to Use Them
When you’re just starting out with your online marketing efforts, you need to hustle like crazy to get your product and content in front of the right people, including your audience. That’s why, especially in the beginning of your website’s lifetime, you’ll need to mimic your competitors. Think about it. Pretty much any niche in the internet is saturated now. And for most new websites, even one competitor that does proper SEO is a death sentence. But fear not—you can analyze your … [Read more...]
Why Going Back to College to Learn Digital Marketing Is For Dinosaurs [Train in 6 Weeks; Get an iPAD Mini4]
Do you wish you were making more money, but don't know exactly how to make that happen? Digital marketers can make an average $57k a year and some make $93k or more. And the best news is many companies won't care if you have a college degree as long as you have the skills to increase their incomes. Click the image above or this link to Digital Marketing Salaries to see more details at Glassdoor.com These amounts are based on actual salaries submitted by employees in this career. But … [Read more...]
7 SEO Copywriting Tips for Stellar Content
Content has to start with a title that makes readers want to continue. The content has to deliver the promise that the title leads into. Optimizing using keywords, properly formatted links, and having the content available on multiple platforms gains visibility. Think your content through with a complete outline before jumping into writing to ensure that the content has value. 1. Compelling Headlines A headline or title that makes consumers want to read the post is necessary. The … [Read more...]
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