How Being An In-House SEO is Different from Agency SEO

As an SEO consultant, your job is not limited to acquiring better visibility for a website in SERPs; your job is also to bring in more leads and sales for the business.

The role as an agency-based SEO consultant is very different than an in-house consultant, so if you’re just making the transition to a career as an in-house SEO consultant, here are a few things you should know.

  • There Are No Clients

This sounds like an obvious statement, but in my experience this can have a major impact on your daily routine.

Photo of office cubicles

When you’re working at an SEO agency, your daily routine includes [Read more…]

How to Successfully Link Build in Highly Technical Niches

Have you ever had a client that you weren’t even sure what they did after combing through their website?

It can be frustrating to try to find media placements and link opportunities for a brand when you can’t even articulate who their customers are.

Sure, you could always slide them into high quality directories, but wouldn’t it be more beneficial to give them a robust link profile? There are ways to do it even for the trickiest technical companies, such as manufacturing or medical equipment.

To drive home my point, I’ll be using my client SIMTEC Silicone, a custom manufacturer of liquid silicone rubber, as an example.

link building techniques

  1. Focus on Customer-Specific Services

[Read more…]

Finding the Right Blend of Quality and Conniving With Your Content

Every content creator wants people to see their stuff right? And everybody can further agree that it isn’t always the best content that gets the most views, nor the worst content that goes unnoticed. It’s the reality of the internet.

No matter how much the web is touted as a great creative democratizer, the real deal is that it takes hard work and strategy to get even the best content to take hold.

Finding the Right Blend of Quality and Conniving With Your Content - SEO Process

Some pieces go viral with little effort at all, but these are the outliers. The rest of us have to build our audience person by person. We do this two main ways: [Read more…]

How to Use the Internet to Promote Your Business

Before this digital era, marketing was one of the most difficult areas of a business. Promoting the business required humongous efforts, substantial finances and reaped unpredictable results.

In these times, the advent of the various digital tools and the internet were a blessing. The internet provided a huge variety of easy to use platforms and tools for marketing – all at little or no cost – with measurable results.

Launching Your Website

The extensive reach of the internet, coupled with its inexpensive nature, has made it the most common way of promoting businesses, big and small, worldwide.

Here are some of the top most effective ways of promoting your business on the internet: [Read more…]

How to Monitor Backlinks to Catch Negative SEO Quickly

Negative SEO nightmare

Click image to read How to Find Negative SEO Links Aimed at Your Site

When we think of SEO, the first word that comes to our mind is “backlinks”. The rule is simple: the more relevant and quality backlinks you have, the higher your business is ranked in Google. Backlinks are still the most important ranking factor for search engines, no matter what some say.

Why you should monitor incoming links

[Read more…]