Businesses and consumers alike must learn to use discernment in evaluating the validity and accuracy of the reviews they read online. When I read the comments in blogs, forums and on Social Networking sites it is apparent to me that many have never heard this old saying:
“Don’t believe everything you read”.
For reviews to benefit us as consumers to know which businesses and products we can trust, more people who can write accurately and honestly need to be contributing their opinions. The more individual reviews there are the more likely we are to find the truth.
Valid reviews benefit us all. They allow us to avoid businesses that offer horrible service, save us from losing money buying bad products, and discover small businesses that really care about us. [Read more…]