Many people assume that sending printing out is more expensive. It isn’t. The high cost of ink for desktop printers makes them the most expensive way to print. They’re perfect for very small quantities, but any time you want to print many copies of anything using a professional printer will typically be less expensive.
Business cards, stationary, forms (especially multi-part forms), fliers – these are all print jobs better sent out than done in the business. I love this video created by Snap Printing because it lays out how to create customer loyalty – something I regularly recommend to clients.
I’ve asked Snap Printing to share other benefits of outsourcing to a printer versus in-house printing. [Read more...]