Online and Offline Marketing: Rounding Out Your Strategy

Online Marketing presentation

Online and Offline Marketing

When you’re trying to decide how to really take your start-up to the next level, advertising can easily be your biggest concern:

  • How much do you spend?
  • What will guarantee the best return?
  • What do people really pay attention to?

Advertising experts usually suggest 7% of your projected sales should go to ad campaigns and promotions, but when you factor in variables like cost of transaction, rent, and geographic location, the budget formula can be much more complicated.

And then, of course, there’s deciding how much of your advertising should be online and how much should be offline. [Read more...]

How To Make Your Marketing More Successful

Oops road sign on a sky with clouds background

Image Credit: SendGrid ~ Click image to read Common Email Marketing Mistakes

This is a guest post that reminds us once again of a serious deficiency in WordPress. If we grant contributor status, guest bloggers can not add images and have other limitations.

But if we give someone author access we have to trust them to remember to save posts as drafts or have unedited posts go live as happened here. My apologies to my readers; errors have been corrected.

Many people have valuable insights to share who may not know a run-in sentence from a complete one. That is why major publishers – and even blogs like this one – need editors. Some readers take great offense at minor errors, so you do need to proofread and edit your content.

Businesses and bloggers can benefit from using this resource: Common Blogging Mistakes: Editorial Guidelines for Bloggers. The reason I do not publish more guest posts is they frequently take hours to edit.

Writers who will apply the information in that post and who can provide publish-ready content are encouraged to contact me. If your posts do not need hours to edit I have multiple established blogs where they can be published.

BRANDING

Word cloud with BRAND as the largest word

Image Credit: shutterstock_97255349-300×198

It’s a competitive market today. That much is obvious. Brands are using every strategy they can to impact and of course, one of the main arenas in which this battle is being fought is the internet.

With almost an entire third of the world’s population online, companies are trying to get their chunk of business. Internet marketing can take many forms, all of which it would be impossible to delve into here. Instead, here are a few ways to improve existing marketing techniques.

Engagement

You’ve most likely heard this a million times. If you want people to buy from you, then you need to show them you are more than a faceless entity. But it really does work. Actively engaging with your target demographic in a personable and personal way is a proven method of increasing sales and traffic. Creating a community around your brand enhances the ‘trust’ factor.

This online retailer regularly engages with its community. And they sell white goods – which many people might find to be uninteresting. But through social media, video channels, blogs and competitions, they sell without selling. There’s no sales pitch. No attempt to trick the audience. They create trust.

One clever tip to recommend, which this retailer does, is to add Facebook to the top of their webpages. This allows a visitor to see who of their friends or family has used the retailer. Any reviews made are visible and this really promotes trust.

And the results are there to see. On Facebook alone, this retailer has well over half a million ‘likes’ and over 60,000 people talking about them.

Value Marketing

Go to any online marketing agency and they will tell you that Google wants unique content that adds value.

If you want to make your marketing more successful, then the work has to be put in. This means the creation of content that people will want to read, to listen to or to look at, and to share: articles, blog posts, infographics, videos and images. All this combined will enhance your profile and make your brand the one that gets found.

It’s no good focusing purely on one aspect; the full range has to be considered if you want your marketing campaign to prevail.

Content Marketing

Content marketing is one of the best ways to do this. By giving people something they will want to use and share, then you are marketing yourself as a viable source of great content. It doesn’t have to be complicated. It can be as simple as a video such as this.

Of course, there’s more to it than this, but these are great starts that are easy to implement in your marketing.

Affiliate Marketing Tips Part 3 of 3 on Future of Publishing

VigLink’s Oliver Roup and his panel of guests dig deeper into affiliate marketing and hone in on one topic in particular – affiliate fraud. Affiliate fraud strikes many affiliate networks and is one of the biggest reasons why they fail. In this Future of Publishing episode, Oliver Roup and guests explore why affiliate fraud happens and how to stop it.

Highlights:

  • Fraudulent data is inconsistent with real-life data
  • Newer publishers from less developed countries produce many of them…
  • But there are plenty of US-based fraudsters and legitimate overseas publishers.

Future of Publishing is sponsored by VigLink. If you enjoyed the show, be sure to Like Future of Publishing on Facebook!

Affiliate Marketing Tips

3 Marketing Deals to Make 2013 Your Best Year Yet

2013 Marketing Deals on GrowMap

This post contains several deals my readers may be interested in:

  1. Discount listings on DIRJournal.
  2. Viewbix discount to let you add your contact details to videos.
  3. How to get your guest posts live on GrowMap quickly.

DIRECTORY LISTINGS

DIRJournal logo bannerMy readers may be aware that I write for DIRJournal.com and many of their other blogs. They have a quality human moderated business directory that I often link to in the content I create.

I encourage you to check out the SEO experts and agencies that list their businesses and clients on DIRJournal. If it is good enough for them, and Google’s Matt Cutts says quality directories are still ok with Google, and you can get content written about you, why not list your business?

DIRJournal offers bulk discounts for agencies and the
DIRJournal affiliate program pays 20%.

To make this an even better deal, I’ve asked for a special discount just for my readers. Use Coupon Code Link13 to get a 20% discount. [Read more...]

Get Bloggers to Notice You at PermformInsider

Perform Insider

My readers may be interested in a post I wrote being featured on Performance Marketing Insider today on How to Get Bloggers to Notice You.

According to their about page, Performance Marketing Insider (formerly known as Inside Offervault) is the leading publication on interactive performance marketing and direct response. They extensively cover all forms of marketing that connect with the performance marketing industry, affiliate marketing and concepts of return on investment (ROI) advertising.

If you’re interested in marketing of any kind they would love to have you as a subscriber.  I know you’ll love at least some of the content because besides my being a regular contributor, these others you already know have already been invited to be contributors there: [Read more...]