Online and Offline Marketing
When you’re trying to decide how to really take your start-up to the next level, advertising can easily be your biggest concern:
- How much do you spend?
- What will guarantee the best return?
- What do people really pay attention to?
Advertising experts usually suggest 7% of your projected sales should go to ad campaigns and promotions, but when you factor in variables like cost of transaction, rent, and geographic location, the budget formula can be much more complicated.
And then, of course, there’s deciding how much of your advertising should be online and how much should be offline. [Read more…]