Why Mobile Marketing is the Present and Future of Your Business

It is official: more people are now using their smartphone or tablet instead of their computer in order to perform Google searches.

This information is much more than just an interesting piece of data about the way people use the Internet. In fact, it should be at the forefront of your mind the next time you design or revise your company’s website.

Graph showing search volume declining for Google desktop

See full infographic at bottom of post

You need to become aware of some of the major and subtle differences that exist between traditional online marketing and the techniques that are used to capture a larger portion of the mobile audience.

Basics of Mobile Marketing

The number one component that every single business needs to have is [Read more…]

Benefits Of SMS Marketing For Business

Do people really like to receive offers on their mobile phones?

Click image to see the full SMS stats infographic

Many businesses are turning to SMS software as an effective means of communicating with their customers. There are a number of advantages to using this method of communication and it can be used for many reasons. It not only brings benefits to the business but also to the customer.

Benefits For Customers

[Read more…]

Advertising Goes Mobile

Your Business Name Here ad on mobile phoneChange is constant, whether we like it or not. From the dawn of human time, there have been individuals who complain about the process of change and want to go back to “the way things used to be.” But change brings opportunity, and a savvy business owner is always on the hunt for opportunity.

A lot of the latest opportunities come via the mobile revolution. More and more often, instead of sitting down to work at a computer at a desk, modern Americans are pulling computers out of their pockets.

Wherever they are, they are searching the internet for products and services, and if they are on the go, they may be searching for something they need right now.

To catch the attention of those willing buyers, you need two tools:
a great website optimized for online use and a mobile advertising campaign.

[Read more…]

15 Types of Mobile Business Apps

Mobility Apps for many mobile devicesToday there are over 120 million smartphone users in the U.S. which represents about 40% of the population with as much as 50% of all searches occurring on a mobile device.

This means businesses should have mobile apps
in order to not put future growth at risk.

With over 20 years of experience with enterprise companies, ClickSoftware has combined mobile apps and business needs and has seamlessly integrated them into one dynamic end-to-end solution. Businesses can choose from the following app collections from the ClickAppStore: [Read more…]

10 Android Productivity Apps

Android Usability Apps

Image Credit: IT World ~ Phil Johnson, Cartoonist

Android users are incredibly loyal. They are pretty much obsessed with all things Google, and they have just as much love for their device that iPhone users commonly show about their own.

Perhaps the biggest reason for this unabashed adoration is the Android apps.

While not as large as the Apple store, Android has seen a huge surge in the last few years of available programs. The list is till growing by the day, with everything from entertainment to study applications meant to make your life a little bit better. [Read more…]