Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by a need for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information. Videos increase click-throughs by 300% and people share video ads 63 times more than they did 10 years ago. But the … [Read more...]
Media Coverage: It is All About the Eyeballs. Lies and Conditioning.
Why a backpack? Click image to find out. The wind rages around the house as I write this; whistling through the eaves and throwing dog and cat dishes, horse feeders, water troughs and anything else not tied down about the yard. It is bitter cold outside and below freezing in many cities. Meanwhile, across America, we can be thankful that most have a roof over their heads. The problem is, collectively we are guilty of a great travesty of not wanting to know about those who do not. If … [Read more...]
Future of Engagement: Tom Foremski of Silicon Valley Watcher Interview on PR and Relationships
In this episode of Future of Engagement, Influence People CEO and Founder Murray Newlands interviews Tom Foremski, a journalist who used to write for the Financial Times and now is the owner of the Silicon Valley Watcher. Before the Internet and the explosion of online publishing, successful journalists and PR men and women spent their careers building up lists of media contacts. With the decentralization of media, coupled with search engines like Google punishing sites with duplicate … [Read more...]
Media, Journalism, Blogging – Editorial or Truth?
Gavin Dunaway who is the Editor of the Interactive Advertising Blog Adotas often writes posts that prompt me to comment. Many of those comments end up turned into posts either here or elsewhere. My original comment appears in his post We'll Make Good Google Pets and I republish it here for the benefit of my readers. "ADOTAS – There are certainly some weird findings in the 2011 Edelman Trust Barometer – that “Undercover Boss” show must be a hit because faith in CEOs jumped from 31% to 50% — but … [Read more...]
