Media Coverage: It is All About the Eyeballs. Lies and Conditioning.

Most important item for homeless survival

Why a backpack? Click image to find out.

The wind rages around the house as I write this; whistling through the eaves and throwing dog and cat dishes, horse feeders, water troughs and anything else not tied down about the yard. It is bitter cold outside and below freezing in many cities.

Meanwhile, across America, we can be thankful that most have a roof over their heads.

The problem is, collectively we are guilty of a great travesty of not wanting to know about those who do not. If you are tempted to click away, may I remind you that you aren’t four (probably – maybe someone four does actually read my blog. It could happen.) Grownups should WANT to know the truth.

The media makes pretending so easy for us. They outright lie.
They manufacture statistics that are entire nonsense.
They spin and even ignore the truth.

They cover up what they don’t want us to know [Read more...]

Future of Engagement: Tom Foremski of Silicon Valley Watcher Interview on PR and Relationships

In this episode of Future of Engagement, Influence People CEO and Founder Murray Newlands interviews Tom Foremski, a journalist who used to write for the Financial Times and now is the owner of the Silicon Valley Watcher.

Before the Internet and the explosion of online publishing, successful journalists and PR men and women spent their careers building up lists of media contacts.

With the decentralization of media, coupled with search engines like Google punishing sites with duplicate content, these contact lists are becoming less valuable.

Online media outlets are less willing to syndicate columns and articles because they will be punished in search engine results, and many times, articles that could be published in every newspaper in the country simply don’t work well with the super-focused niche markets of today’s online media.

Tom writes primarily about Silicon Valley Business Trends and is the author of the book In My Humble Opinion: Notes from a Silicon Valley Watcher. You can find him on Twitter @tomforemski and on Facebook at facebook.com/tom.foremski.

Future of Engagement is a web series shot and produced in San Francisco, California, the heart of the global tech industry. The weekly series gives you the information—and the gossip—you need to know to keep you up-to-date with social engagement.

Media, Journalism, Blogging – Editorial or Truth?

Gavin Dunaway who is the Editor of the Interactive Advertising Blog Adotas often writes posts that prompt me to comment. Many of those comments end up turned into posts either here or elsewhere. My original comment appears in his post We’ll Make Good Google Pets and I republish it here for the benefit of my readers.

“ADOTAS – There are certainly some weird findings in the 2011 Edelman Trust Barometer – that “Undercover Boss” show must be a hit because faith in CEOs jumped from 31% to 50% — but it doesn’t surprise me in the least that U.S. consumer trust in the media has fallen from 46% to 27% since 2008.”

The entire point of the Undercover Boss show IS to influence public opinion. That is what the media has always been used for and if that is still a secret to people it is because they either have never questioned it or they are very naive indeed.

Everything – EVERYTHING – on the free television stations, most movies, most major media – is spin intended to influence what the masses believe.

This shows how easy it is to influence the masses. One clever television show has apparently caused them to forget that overpaid CEOs now earn 300+ times what their workers earn! [Read more...]