Brother CreativeCenter “Back to Business” Contest $500 Prize Suite

Brother Creative CenterBrother has created a free way for anyone to design professional business cards, mailers, calenders, posters, and much more by editing templates provided in their CreativeCenter.

If you can point and click you can create beautiful marketing materials. Print them out on your own printer or save them as a PDF file. Easily upload and use your own photos to make them even more special.

Even if you have no graphics skills to create marketing materials,
you can make beautiful documents like the ones below.

This is an example of a mailing created [Read more...]

How to Get the Most Mileage Out of Promoting Your Business at a Trade Show #smallbiz

While a trade show booth can do a lot for your business,‭ ‬it can also end up costing a lot without providing any return.‭ ‬Find out how to ensure the former‭!

People at a trade show walking around

How to Get the Most Mileage Out of Promoting Your Business at a Trade Show

According to‭ ‬Business Week,‭ ‬an average small business should expect to spend‭ ‬$10,000‭ ‬or more on a trade show booth.‭ ‬If that seems high,‭ ‬it’s important to remember that the booth itself isn’t the only cost that comes into play.‭ ‬There are also things like paying for services related to the show and getting there in the first place.‭ ‬While those individual expenses may not be that much,‭ ‬it doesn’t take long for them to start adding up.

Because this is a significant cost for most small businesses,‭ ‬you’re going to want to [Read more...]

Social Media vs. Email Marketing – The Ultimate Showdown

Integrating Email + Social Media Image Credit: Adotas.com Email + Social Media: The Horse Goes in Front

Social Media marketing is something of a hot topic at the moment, and because of that fact, many people believe that email marketing is dead. Conversely, and far to the contrary, others suggest that email is still more valuable and offers more conversion than social media ever will.

At the end of the day, people will argue for their favourite promotional method, often without providing any real facts. If you want to know what’s really best for your business, keep reading to see Social Media Marketing and Email Marketing go head to head. We’ll cover pros, cons, benefits, and basic tactics of each and then give you a basic summary. [Read more...]

Getting the Most Out of Your Custom Vinyl Signs

Example of a custom vinyl signI encourage my readers to take this post seriously. Signage = FREE ADVERTISING!  So many businesses are not taking advantage of such an inexpensive way of greatly increasing visibility.

The owner of a really large newstand in Dallas (huge – more like a book store) told me he was doing a booming business after buying it from the former owner who went under.

Why? SIGNS. [Read more...]

What We REALLY Need to Be Doing As Marketers

Multicultural advertising is the next big trend - but email marketing is how to do it right!

Click image to read what the next major marketing trend is – and then realize that what I write in this post will accomplish that, too.

I recently did an interview with Murray Newlands for Search Engine Journal. I encourage my readers to go back to that post on Content Marketing Best Practices and read the comments.

In them, there is more additional important information than there was in the original post. Here are just two I want to call attention to, but I hope you will go and read ALL of the comments. And read the post again. This is critical to your survival as Google continues to take away traffic. [Read more...]