While a trade show booth can do a lot for your business, it can also end up costing a lot without providing any return. Find out how to ensure the former!
How to Get the Most Mileage Out of Promoting Your Business at a Trade Show
According to Business Week, an average small business should expect to spend $10,000 or more on a trade show booth. If that seems high, it’s important to remember that the booth itself isn’t the only cost that comes into play. There are also things like paying for services related to the show and getting there in the first place. While those individual expenses may not be that much, it doesn’t take long for them to start adding up.
Because this is a significant cost for most small businesses, you’re going to want to [Read more...]