Why Local Marketing is as important as Organic Marketing and PPC

If you run any kind of business in America, there is a high probability that at some point some kind of marketing company has contacted you. Similarly, you have probably gotten the “Why you need SEO” spiel many times. Let’s not forget PPC and AdWords!

It seems like there are more and more ways to put your business in the online world – so much so, that it’s becoming difficult to realize what actually works and what doesn’t work.

3 rectangular chalk board word bubbles: local marketing, organic marketing, pay per click (ppc)

There are two methods of online marketing that have worked for the last ten or so years.

  • Organic marketing
  • PPC (Pay Per Click)

However, there is a third form of online marketing that is slowly starting to become a prominent business-driver. That’s right – local marketing.

What is Local Marketing?

Local marketing has many parts to it, but essentially it is the components of your online marketing that strictly deal with your location. Things like directory listings, certain social media profiles, local keyword research, and local PR are all things that fall under this category.

Why is it so important? Simply put, if someone is searching for something on their phone, the local carousel is going to appear 99% of the time. If your business isn’t on this local carousal, you are missing out on a great conversion opportunity.

We have been seeing a trend with local search; people aren’t going to websites on their phones when they can just contact the business right from Google. Why would they? Google has made it easier for the user to contact any business they are looking for based on their location and query. So, as a local business, why wouldn’t you want to take advantage of that?

Important aspects of local search

As mentioned earlier, there are many aspects of local search. For example, one of the main aspects is how many directory sites your business is listed on. Sites like Yelp, Google+, and Foursquare are all great examples of sites that were made with local search in mind.

It isn’t good enough to just have your business listed on these networks. You need to make sure that your address, phone number, business name, and other information are all identical to what you have on your website footer and all of your other listings.

Another important aspect of local search is reviews. The more reviews your website has on Google+, Yelp, and other directory websites, the more Google is going to favor you in local search. Why is this the case? Well, the reviews show that your business is alive and running. As we all know, many businesses close every year. So, make sure that you are constantly getting reviews.

Finally, add some micro data to your website. Schema.org has some great information on how to use this markup code to increase your local search results.

The Conclusion

If your business has a physical address, you are going to want to start marketing locally right away. For more information on local marketing services, contact your marketing firm today.

Google Places Versus Google Local Plus; Which for Small Business?

Google Places versus Google Plus Local ~ Which For Small Business?  How to Easily Get Incoming Links from Authority Sites at GrowMap.com

Google has made local business listings very confusing for small businesses. Anyone who has a physical address and phone number they can use should have local listings.

Local listings are among the strongest and easiest to obtain of all incoming links. They make your business easier to find and improve your search engine listings for all searches.

Google Places or Google Local Plus

Since Google will send you the most traffic and business we need to start with them. Amanda DiSilvestro has made this easier with this very comprehensive  Search Engine Watch post explaining [Read more…]

How Small Businesses Can Harness the Social Media Wall of Noise

View of the Closely Small Business Social Media Monitoring Platform

In Enterprise business technology, the world of Social Marketing is white hot. Salesforce.com has been feverishly buying up the pieces for their social marketing solutions. Their $3.5 Billion bet is that the fundamentals of how businesses interact with their customers and prospects are changing forever, driven by the new social mobile consumer.

Salesforce’s entry point is labelled “Social Listening”, employing the old axiom listen first, then act.  Armed with this knowledge, they provide action-oriented tools for participation in customer marketing and lead generation through social marketing channels. But what about small business? [Read more…]

How YOUR Small Business Can Get Totally Free Advertising on Google Places, Yahoo! Local, Bing and Hundreds of Local Directories and Niche Sites

Local Search Tips from GGG Marketing

Click image to see 168 Business Directories

Even if your small business could afford a Super Bowl ad – at $3.5 million – there is another form of advertising that would benefit you more and consistently bring you far more business.

And the good news is you only have to pay to have it submitted ONCE to get free advertising on Google Places, Yahoo! Local, Bing, Superpages and hundreds of other local directories indefinitely*.

Completely Free Advertising

You can do it yourself manually, or create your own listings through Universal Business Listings (UBL – what I use), but there are MAJOR BENEFITS to having me do it for you including your not having to do anything except provide your business information. I will handle EVERYTHING for you.

What does it cost?
See Local Search Listings Frequently Asked Questions


  • See UBL Webcard examples of actual listings I have created and compare them to any other listing created on UBL. What you see in those examples is what YOUR business listing information will look like – listings that will be sent to hundreds of major sites including Google Places, Yahoo! Local, Bing, SuperPages, YellowPages, Yelp, Merchant Circle and sites about your location and industry.
  • Local Search Case Study showing UBL listings generated 75 new visitors for every 100 visitors Google sent.
  • Appliance store local listings generating 30 New Customers a Week.
  • Enhanced local search listings generate new traffic of 81.32%

CLICK THIS LINK if YOU Want Your Free Advertising Now

* Note: Some databases and directories may remove your listing if you do not renew annually but most do not. There are other benefits to annual renewals – and they are fast and easy to do once you’re in UBL.

SEO – Its Real Value to Small Business Owners

This is a guest post from GetUsSocial offering my readers the chance to win an iPad2 and sharing social media marketing tips from their experience offering Social Media Marketing Services.

This is a very basic post about SEO offering tips to small business owners and a video that explains what SEO is in a very simple way so that anyone can understand it.

As a small business owner, you have most likely hear the term SEO – but do you really understand what it is?

You may have an SEO strategy in place and be using at least some recommended SEO techniques.

But are you aware of the real value of SEO to businesses, particularly small business like yours? [Read more…]