A few years ago, when you chose a location target on Facebook, you naturally assumed you were targeting people by where they lived. That worked for local businesses and nearly anyone except travel-related companies.
But if you were selling rooms for a Las Vegas hotel, knowing where they live or where they currently are doesn’t help you much. By the time the prospect is in Vegas, they’ve already made their travel arrangements. And targeting people who like Las Vegas wasn’t helpful, either.
In the last year, mobile traffic on Facebook has exploded.
Nearly 70% of the Facebook traffic for the Golden State Warriors is from mobile.
And that’s made location super important, yet super confusing. [Read more…]