In 2012, Facebook changed its algorithm and this made it more difficult for small businesses to expand their organic reach on the social media site. Posts that used to easily reach fans are not getting nearly as many views so business owners need to get creative in how they market their brand and they need to shift their focus to quality over quantity when it comes to how many likes a post gets. Each post must multitask and work to explain your brand and why it is great at the same time. [Read more...]
What Does the Growth of Spotted on Facebook Tell us About Social Media? How It Could Affect Your Business?
If you are in the UK, Canada, Italy and a Facebook user you can’t have helped but have noticed the phenomena of Spotted. This collection of (occasionally) moderated Facebook pages has created a huge following over the last few weeks with their mix of bitchy comments and local information.
The pages are the equivalent of the type of conversations you see in pubs across the land and are mostly harmless. However, just occasionally arguments flare that go well beyond the flame wars of previous internet phenomena. As the pages are local, there are occasions when names and even addresses have been published by the users of the page.
But what does this mean for businesses interacting in the social media space and even those businesses that do not? [Read more...]
In Enterprise business technology, the world of Social Marketing is white hot. Salesforce.com has been feverishly buying up the pieces for their social marketing solutions. Their $3.5 Billion bet is that the fundamentals of how businesses interact with their customers and prospects are changing forever, driven by the new social mobile consumer.
Salesforce’s entry point is labelled “Social Listening”, employing the old axiom listen first, then act. Armed with this knowledge, they provide action-oriented tools for participation in customer marketing and lead generation through social marketing channels. But what about small business? [Read more...]
This is a guest post by SEO analyst Sarah Bruce.
What role do you think Facebook or any other social media plays in our lives these days? Being connected to family and friends is of course, a feature that social network provides. However, it is not limited just there.
Until now, I had the notion that social networks are for “being connected” to known niches, but this idea has been completely changed by a few wonders that have happened lately.
I bet the recent incidents would have been an eye opener for many online users who are skeptical of the power of social networks like Facebook. They have shown their online influence and also proved that ‘strong desire’ can drive you to achieve your goals. ‘Kindness’ that exists globally has also been proved.
Does everything sound strange to you? I don’t blame you. In fact, there are many people who are not aware of the incredible happenings of the last year, and what is still happening.
So, I decided to share all the wonderful incidents on a platter for you. Let us have a small glimpse to know, how social media and people can be extremely intimate.
Facebook campaign helped the sisters get a puppy!
You must be wondering how a social network can possibly get you a puppy when you can go to a pet shop and buy one! Trust me, Facebook has that potential.
Not all parents wish to buy a pet for their children and a similar thing happened to an adorable gang of kids. Skeptical father had put a tricky condition of getting 1 million likes on a Facebook page to two siblings, and said that the success would fetch them a puppy.
Motivated by the father’s challenge, the two sisters decided to post a message on their Facebook Profile and requested other users to like it.
Message reads, “Hi World. We want a puppy! Our dad said we could get one if we get 1 million likes! He doesn’t think we can do it! So ‘LIKE’ this!”
To everyone’s surprise the post got 1.2 million likes within an hour!
Father had to keep up his word and the siblings had an addition to the family. Two little siblings proved the power of social network to the world.
Woman finds her birth mother!
The Power of Facebook should never be ignored! Jenessa Simons started her search of her birth parents three years ago when she was 18. After a long search, she decided to give a Facebook campaign a shot – inspired by the success of the Facebook viral puppy campaign.
She had posted her photo with what little information that she had on her Facebook Profile: Hospital, birth date of her parents, her birth date, and her contact information. This post went viral in no time, with 86,000 shares. Many people contacted Simons, saying falsely that they are her parents!
Then, a woman contacted her claiming to be her mother. Simons was skeptical initially, however the woman knew certain facts that were not known by anybody else. She told Simons that she was born via caesarean section. Simons said, “Then she sent pictures of me as a baby that my mother (adoptive) had given her”.
“I found my birth mother just because 70,000 people shared that picture and
took one second of their day to hit share and I found my family”, she said.
Simons was overwhelmed with emotions, after she had found her birth mother. The search of her birth father is still on, though.
Likes get a CAT added to the family!
When his kids asked for a cat, another father from Massachusetts, Dan Urbano, put forward a condition to his little daughter, Evelyn Urbano, and his 7-year old son, Remi. He told them that if they could get 1000 likes on Facebook he would buy them a furry cat.
Their mom, Marisa Papile Urbano, helped her children in writing their plea on a board and posted it on her Facebook Profile. It says, ‘Hey Facebook! My sister and I really want a CAT. Our papa promises we can get one if we can get 1,000 Likes. Please like this picture. Thank you!’
The heartwarming post crossed the threshold of 1000 likes and
reached almost 120,000 likes, with 100,000 shares across the globe.
What next? Dan had to give up and brought a green-eyed feline,
which they named as Hairietta L. Pawturr!
They say that the middle initial ‘L’ is their gratitude towards the
social network,which helped them add a friend to their family.
All these campaigns scream to the users to get rid of the suspicious notions about the influence of social media platforms. These networks have the power to reach and connect everybody, globally, irrespective of any barrier of differences.
Authored by Sarah Bruce. An SEO analyst, who predominantly works on removing Negative feedback from websites, Do you wish to Remove negative reviews about your Business/Services? Visit www.lemonpeak.com
FACEBOOK GRAPH SEARCH
Google and Facebook have long had a battle. Today, Facebook is making strides with search. Graph Search was unveiled by Zuckerberg on January 15,2013. Facebook’s search until now has been, well… terrible. Graph Search, currently in beta, looks to be quite the improvement.
Analysts are predicting that Graph Search will provide impressive micro-targeting for advertisers who want to know their friends’ preferences before making decisions. Whether searching for a restaurant or a life partner, Facebook’s Graph Search just may have the answer.
“If you’ve not heard about Graph Search, it … is being positioned as the third pillar of the Facebook platform alongside the Newsfeed and Timeline. Facebook Timeline is where you post content. The Newsfeed is how that content gets distributed.
And now Graph Search is how you can leverage the connections between your friends and the brands they like to generate unique and personalized search results.
In other words, Graph Search enables you to search for the best places to eat, to shop, to stay — to buy insurance or to find a plumber — based on shared social connections; the results are implicit recommendations from trusted sources.
With Graph Search, Facebook is opening a new world of social discovery by unlocking the value of our likes, check-ins, photos, and more.”
Unlike major search engines that provide lists of links that may contain the answer you’re seeking, Facebook promises to eliminate a step and return very specific answers.
Local business pages may be bolstered as their pages
get discoveredusing products similar to
the “nearby” feature recently released.
Local businesses on Facebook should encourage customer engagement. Remind users to like, check-in, recommend, rate, and tag photos.
Relationships continue to grow in importance. Mass production of corporate content dulls in comparison. (Nationwide chains may suffer initial shock from the switch to hyper-local focus from brand focus.)
One forewarning: Facebookers in general will need to be retrained. Facebook users who spend the majority of their time on their own newsfeed (or cyberstalking other’s Timelines) will need to adjust.
Instead of passively consuming content
Facebook users will have to search.
Granted, they don’t need to leave Facebook to do it, but they will need to learn that they can enter open-ended and specific queries and get out of the habit of leaving Facebook to search on Google.
As an advertiser, you should be curious about how social searches will function. Facebook Graph Search should keep users on Facebook longer. The increased time will give more data to Facebook and advertisers who are seeking to present more relevant ads. It’s likely that businesses with the most likes and check-ins will shoot to the top of Facebook search results.
Companies seeking better graph search result rankings will purchase more ads on Facebook to get them. Perhaps 2013 will see Facebook (which made over $5 billion in 2012) grow in revenue. (Google made over $50 billion last year.)
Improved relevancy means higher conversion.
With higher conversion rates, advertisers are more likely
to pay a premium, taking a slice out of Google’s pie.
Read the latest from Facebook about Graph Search. While you’re there, request to be added to the waiting list for the beta test. Local companies that take the initiative and take advantage of this new tool will gain a competitive edge. Focus on reputation and relevance.
Short video explanation of Facebook Graph Search:
FACEBOOK GRAPH SEARCH VIDEOS:
- Complete Zuckerberg KeyNote Facebook Graph Search Announcement
- TheVerge: Facebook Graph Search Hands-On Live Demo
- CNET How To : Get started with Facebook Graph Search
- Bloomberg: Facebook Mines Proprietary Data for `Graph Search’
Have you signed up for Facebook Graph Beta?
What do you think about it? Tell us in the comments.
If you want to read more of Terra’s content, follow
@TerraFletcher on Twitter. To find out more about her, visit her Fletcher Freelance site.
You can also subscribe to the DIRJournal blogs where Terra L. Fletcher and I (Gail Gardner, GrowMap) both write by entering any email address on this DIRJournal Subscribe page to see them. Coming soon: feeds to allow you to subscribe by author.