How to Reach More of Your Target Market By Repurposing Your Content

Multiple Uses For The Same Content = Repurposing Your Content

We all want to get the most “bang for our buck”, right? Well that also holds true for getting the most out of our valuable content. We all know that “content is king” and you are the queen of your content with the authority to delegate that content to various mediums of communication.

what are the benefits of repurposing content

What Are Some of The Ways To Use The Same Content in Various Mediums of Communication?

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4 Creative Ideas on Viral Social Media Content Marketing from Caterpillar

When you think of cutting-edge marketing companies—you know, brands like Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar.

Yes, Caterpillar, the 90-year-old company that makes heavy-duty construction and mining equipment—all those bulldozers, backhoes and excavators.

But believe it or not, Caterpillar’s marketing department is experiencing a bit of a renaissance thanks to one of its most recent campaigns, which includes a group of YouTube videos demonstrating the quality of their products in a series called “Built For It.” #Builtforit

Caterpillar backhoe next to a sand castle

Image shared on Twitter from a Caterpillar #BuiltForIt video

Caterpillar’s recent content marketing has been so good that it’s worth taking a minute to figure out what you can “steal” from its campaigns. With that in mind, let’s take a look at four lessons you can learn from this construction equipment manufacturer: [Read more…]

VigLink Launches New Publisher Roundtable Platform

Publisher Roundtable LogoJust last week, VigLink, a leader in commerce-based revenue, announced the launch of their new Publisher Roundtable platform, created in collaboration with Netpop, a leading market research firm.

The Publisher Roundtable is a free to use research platform that’s designed to help online content publishers collaborate in order to maximize their online marketing efforts.

Publisher Roundtable’s chief aim is to provide a vehicle for publishers to work together, share their experience, and learn from thousands of other publishers in order to better their own online strategies or sites. [Read more…]

Viral Content: How You Can Have Influencers Create it For You

Members of the Blogger Mastermind Collaboration

Writers who know what your target audience most wants to read about who already have followings on social media. Get them to write for you and your content will get far more visibility.

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Affordable Blogger Outreach Solution Inkybee for Finding Relevant Blogs

InkyBee blog outreach toolWhether you’re a business, a brand or a blogger you need a way to find relevant blogs. Ideally, you want to be able to rank them by influence and reach and keep track of your interactions with the bloggers. [Read more…]