Instead of focusing on content marketing for links, we all need to make writing to reach our target audiences more important. This is especially true if you sell products or services.
The point of content marketing must be RELEVANCE. Your goals are to find:
- potential customers who buy products
- new readers who become subscribers
- and only lastly for link value
So your very first task is to identify who your buyers are and where they hang out. While traditional SEO ignores many sites as being “too small”, they may be hurting their clients because the niche sites where your buyers tend to be are often NOT the high PR sites that SEOs prefer. [Read more...]