Even if you already know what your USP is, I encourage you to read this post on unique selling propositions to get what makes your business special very clearly defined in your mind. You might even want to write yourself some notes. Before you finish read Create Your USP By Looking At What Your Competitors Aren’t Claiming.
Focusing on the broad path of competition instead of the narrow path of collaborating will not get you through the challenging economic times we are now facing. Every business should already be differentiating themselves
through a USP – a unique selling proposition.
I want to point out for my regular readers that I always put links to additional information in my posts, but I do not always tell you specifically why you should go read them. I hope you realize that means those two links (above) are really important to your success. If you want to survive or even prosper you simply must [Read more…]