Business Content Marketing is a process of engaging the audience through various mediums such as a blog, podcast, videos, infographics, e-books, white papers, pictures, and case studies to retain existing customers and attract new prospects. Over the past few years, online marketing trends have continuously been changing, which is why businesses are forced to adopt intelligent customer engagement strategies. Why Your Website Content Should Focus On Humans from Julie Weishaar Ever … [Read more...]
Continued Learning Processes Enable Your Mind to Soar
Continued learning is important not only for kids but also for adults. It is important for us to continue to learn, for the rest of our lives. The reality is that we are learning even when we haven’t sat down and made that one of our life’s goals. When was the last time that you watched something like a TV show (or Netflix, Hulu) and learned some historical item or some current event or anything that you didn’t already know? Hey, it is the way we are wired, as humans. A Plan for an … [Read more...]
The Best Ways to Outsource Online Marketing for Your Blog
Blogging is unquestionably one of the most effective online marketing strategies. A blog will present you as an expert or a great resource in the field, thus pulling in potential clients for your services. Search engines such as Google have long recognized the value of blogs in contributing to the overall User Experience. According to Google, if your content is not relevant, fresh or new, it would penalize you in the search rankings. Statistically, blogging has resulted in several … [Read more...]
Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?
Chris Abraham argued in a post on SocialMedia.biz that bloggers should not be paid because the brands they promote “earned” the right to get their PR agency to get you to work for free. Although traditional PR agencies contacting Journalists who are paid salaries CAN be compared to bloggers for major blogs that are also paid, that is a totally different business model than a small blog. Then or now, though, only the very naive can truly believe advertising dollars do not determine media … [Read more...]
8 Killer Strategies To Make More Money From Your Blog
You’ve built up your blog readership and are now a force to be reckoned with. But you’re still making next to nothing from ads. It just doesn’t make sense. There has to be a better way of converting all those eyeballs into hard cash. It’s not that you write your blog just to get paid – but it would be nice to get a decent reward for all that hard work. The good news is there are many different ways to make more money from your blog. There isn’t a single get-rich-quick strategy, but there are … [Read more...]
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