Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?

Working for Free? Photo Closeup of a hand pulling out the lining of an empty pocket

Image Credit: Ella Media. Click image to read Bloggers Should Be Compensated for Work

Chris Abraham argued in a post on that bloggers should not be paid because the brands they promote “earned” the right to get their PR agency to get you to work for free.

Although traditional PR agencies contacting Journalists who are paid salaries CAN be compared to bloggers for major blogs that are also paid, that is a totally different business model than a small blog.

Then or now, though, only the very naive can truly believe advertising dollars do not determine media coverage – not only amount but what is – and more importantly – IS NOT – written about a brand.

I elaborated on that topic in Ethical Blogging: Bloggers
Is YOUR Opinion for Sale? Is Traditional Media Unbiased?

You are arguing that YOU should be paid for your work coordinating blog outreach, but that bloggers should want to work for you for free for what? The prestige? Because they love the big brand that is rolling in profit who would prefer not to pay anyone fairly – not their employees nor their suppliers? [Read more…]

8 Killer Strategies To Make More Money From Your Blog

You’ve built up your blog readership and are now a force to be reckoned with. But you’re still making next to nothing from ads. It just doesn’t make sense. There has to be a better way of converting all those eyeballs into hard cash. It’s not that you write your blog just to get paid – but it would be nice to get a decent reward for all that hard work.

The good news is there are many different ways to make more money from your blog. There isn’t a single get-rich-quick strategy, but there are lots of great ways to boost your blog’s earnings. Here are eight to get you started:

Direct Ad Placements

8 Killer Strategies To Make More Money From Your Blog: 1) Direct Ad Placements

Like many bloggers, you probably use advertising to monetize your blog. But if you’re just relying on Google AdSense, then you’re likely missing a big opportunity. Unless you’re in a high-value niche like insurance, AdSense and other ad networks pay very little for clicks – and they take a big cut for themselves.

It’s often a better strategy to [Read more…]

WANTED: Bloggers Interested in Collaborating to Increase Their Incomes

What if there were a group sharing how they make money? And helping each other. And it costs exactly nothing but your time and attention? There is – and you’re invited to join us.

Trello Blogger Resources board

Example of just one Trello Resources board and only one corner showing what is on it.

Blogging has evolved a lot since this blog went live in 2008. There are now many ways that bloggers can monetize that most haven’t seen yet. This is your invitation to find out what they are.

Blogger Mastermind Skype Group

We have a Blogger Mastermind Skype group with around 100 serious bloggers in it.  There is no reason for bloggers to individually research and learn every strategy they use when many already have those skills.

Joining has no time obligations; no regular meetings.
Just pop in when you need something or to join discussions.

Many times the best way to make money can be a private program you can never find – unless someone who is already in it gets you invited aboard. We share what works, and refer paid opportunities to each other.

Skype is free to use and works on all operating systems. You can get a free account at Search for growmap and request I connect with you. If you don’t know how, leave a comment or send me a regular tweet to @GrowMap. [Read more…]

How to Transform Your Blog from a Hobby Into a Business

According to research compiled by Social Media Today, 14% of bloggers earn a salary through blogging. Although that may not seem like a lot, since the same research found that there are over 12 million active bloggers, that means there over a million people around the world who are able to make a living from blogging.

 photo blogging_as_a_business_zps45684e40.jpg

If you currently view your blog as a hobby, you’re far from being alone. A significant number of bloggers enjoy spending just a couple of hours a week on this activity. The same is true if you consider yourself a part-time professional. Many people who start out as hobbyists realize that blogging is a great way to supplement their full-time job. [Read more…]

Bloggers: How to Fix Your Bounce Rates

Bloggers: How to Fix Bounce Rates from GrowMap.comThe more loyal your readers are the worse your bounce rate will be. Why? Because they already read your previous posts and are less likely to click on more pages. (Bounce rate is usually defined as only reading one page.)

The entire concept of bounce rate as defined makes little sense. If you write a comprehensive post about what someone wants to read, they have no need to go to another page.  So the better you target your pages, the worse your bounce rate will be. You CAN do something about it. [Read more…]