VigLink Launches New Publisher Roundtable Platform

Publisher Roundtable LogoJust last week, VigLink, a leader in commerce-based revenue, announced the launch of their new Publisher Roundtable platform, created in collaboration with Netpop, a leading market research firm.

The Publisher Roundtable is a free to use research platform that’s designed to help online content publishers collaborate in order to maximize their online marketing efforts.

Publisher Roundtable’s chief aim is to provide a vehicle for publishers to work together, share their experience, and learn from thousands of other publishers in order to better their own online strategies or sites. [Read more…]

Online and Offline Marketing: Rounding Out Your Strategy

Online Marketing presentation

Online and Offline Marketing

When you’re trying to decide how to really take your start-up to the next level, advertising can easily be your biggest concern:

  • How much do you spend?
  • What will guarantee the best return?
  • What do people really pay attention to?

Advertising experts usually suggest 7% of your projected sales should go to ad campaigns and promotions, but when you factor in variables like cost of transaction, rent, and geographic location, the budget formula can be much more complicated.

And then, of course, there’s deciding how much of your advertising should be online and how much should be offline. [Read more…]

Traditional Advertising Strategies that Still Hold True in the Digital Age

Law at Deakin Uni - Tram Advertising

Law at Deakin Uni – Tram Advertising

The internet has revolutionized advertising in many ways. Never before has such a global audience been so easily accessible, and it’s easier than ever for small businesses to get their name out there through social media and website promotion.

Online advertising has risen 16 percent in 2013, and Google’s business department believes that 50 percent of all advertising will be online in the next 5 years. But it’s still a relatively small percentage of a company’s budget, and it’s had much less impact on the general state of company promotion than you might think.

Traditional Advertising

Traditional advertising is far from dead, and there’s no substitute for offline advertising such as billboards, television commercials, and print ads. What does that mean for small business? [Read more…]

How to Use Stickers to Make Businesses Popular in Untraditional Ways

Even though we focus on online marketing, that does NOT mean that offline promotions are not essential. In this guest post, Jawad Latif shares with us how businesses could be using stickers to raise awareness and increase sales.

Using bumper stickers to promote your business

Custom Bumper Stickers

When competition is high and the economy is challenging, organizations and businesses have to adopt new and different marketing and advertising strategies.

While most people think of stickers as being for children and simply laugh off the idea of marketing your business with printed stickers, savvy businesses find creative ways to use them. [Read more…]

Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation?

Negative publicity: Mistake or By Design?

Nike Black and Tans Ads

Belfast Telegraph: Nike Panned Over Black and Tan ads

Nike unveiled their Black and Tan trainers in Ireland in celebration of  St. Patrick’s Day. In the United States, the Black and Tan is a popular drink, but in Ireland it was the name of a right-wing terrorist group in the early 1920’s that the Royal Irish Constabulary used to try to put down the revolution.

The Black and Tans committed many atrocities against the Irish people, so naming a new shoe after them so many believe that wasn’t a smart move. In this Future of Engagement episode, host Murray Newlands looks at how social media responded to the mishap: [Read more…]