Advertising is an essential part of marketing your online business, but it can become expensive. Before you forge ahead with an advertising strategy that will see you part with much-needed cash for your business, here are three great tactics you can employ to reduce your advertising costs today:
1) Research where your customers hang out
Ever been advised to advertise on Facebook by someone who has had massive success in doing just that? We’ve all been told that more than once. But the reality is that there is no one solution for every business.
The key to successful, low cost advertising is to do your research first. If you can understand as much as possible about your target customer, and where they hang out online, it means that you’ll be advertising to a much more appropriate audience (thereby reducing your overall advertising
This SlideShare [or infographic if you prefer that version] outlines the demographic profile of the major platforms: