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You are here: Home / Archives for ab testing

Effective Email Marketing Practices for 2018

October 19, 2017 By Viktor Vincej 23 Comments

Effective Email Marketing Practices for 2018

Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn’t mean that it is not changing. On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. New ways of doing email marketing are taking over. Data-Driven Email Marketing Takes Over The days are long gone of sending long, boring newsletters to your entire obtained database of email … [Read more...]

Filed Under: Email Marketing Tagged With: ab testing, effective email, email marketing, eye tracking, information, kpi, marketing practises, mobile-friendly

How to Effectively Run Split Testing to Find Big Wins

June 20, 2017 By Aakash Patel 6 Comments

How to Effectively Run Split Testing to Find Big Wins

The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease. However, if you are only running tests in which you change your image placement or the color of your call-to-action (CTA), you’ll soon find A/B testing to be a bad … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: ab testing, multivariate testing, split testing

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